# Isaiah Bollinger

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Episode 156: Lance Owide, General Manager B2B at BigCommerce

Send us a text In Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and increm‮…

Episode 157: Matthew Asher, Senior Program Manager of CPQ at ServiceNow

Send us a text In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares in‮…

Episode 159: Rudy Abitbol, B2B eCommerce & Digital Growth Leader

Send us a text In Episode 159 of "The Hard Truth About B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Rudy Abitbol, a seasoned leader in B2B eCommerce and digital growth. Rudy shares his journey from programming enthusiast to a strategic leader in the B2B space, offering‮…

Episode 160: Stephen Metts, Vice President of Innovation at Zaelab

Send us a text In Episode 160 of "The Hard Truth About B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Stephen Metts, Vice President of Innovation at Zaelab. Stephen shares insights from his 18-year journey in B2B commerce, discussing the evolution of CPQ (Configure, Price, Qu‮…

Brent Peterson: Episode 161 B2B eCommerce Consultant

Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of uniq‮…

Copy of Episode 162: Matt Weis, Co-Founder of Circuit

Send us a text In this episode of "The Hard Truth about B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Matt Weis, Co-Founder of Circuit, to explore the evolving landscape of B2B commerce. From the challenges of selling to government monopsonies to the intricacies of AI ‮…

Episode 163: Hans Leong, Senior e-Procurement Implementation Specialist at Carrier Enterprise

Send us a text In this episode of "The Hard Truth About B2B eCommerce," host Isaiah Bollinger sits down with Hans Leong, a Senior e-Procurement Implementation Specialist at Carrier Enterprise. They delve into the intricacies of e-procurement, discussing the evolution of distribution and manufactur‮…

Episode 164: Ken Novak, Founder of Hatch Quantified

Send us a text In Episode 164 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson dive into a thought-provoking conversation with Ken Novak, the innovative founder of Hatch Quantified. Discover how Ken is revolutionizing the B2B landscape by bridging the gap betwe‮…

Sydney Sweeney's SYRN Gets Dragged | Do We Actually Hate Ads? | Isaiah Bollinger Joins (1.28.26)

We cover why Sydney Sweeney’s SYRN is getting dragged on the internet (and why it may not matter whatsoever), how Liquid Death keeps winning by making fun of advertising itself, and why brands that rely on one platform are playing a dangerous game. Also in this episode: Why resale (ReRhone) is be‮…

Get the Most Out of Your Agency Feat. Trellis Co-Founder and CEO, Isaiah Bollinger

In this episode of Shaping eCommerce host Tim Bucciarelli  welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships. Key topics discussed in the podcast conversation are:eCommerce Agency Specialization and Services: The discussion focuses on how some agenci‮…