Ep. 907 Maki Moussavi + Grant Gooding | The Past, Present, and 2024
As 2023 draws to a close, we’re taking a look back at some of the highlights - and curveballs - the year threw our way. Joining Joel Goldberg are two entrepreneurial standouts with uniquely different approaches to using where we’ve been to help get us where we're going. First is Maki Moussavi, the…
361) Decoding Financial Decisions Through Emotional Market Research
Traditional market research in finance is heavily focused on quantitative data, neglecting the nuanced emotional factors that influence customer choices. The gap between logical reasoning and emotional influence in financial decision-making leads to ineffective marketing and customer engagement st…
Grant Gooding - Donor Messages Using Emotional Data
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In this episode, Delaney Mullennix interviews Grant Gooding, an expert in measuring people and utilizing emotional data for effective donation messages in the nonprofit sector. Gain practical tips and inspiration to enhance your donation messaging strategies and create meaningful …
Grant Gooding, The Curious CEO - Why Following Your Passion is Shitty Advice, How Emotional Data is Transforming Business Strategy, and Finding Your A+
Join me as I sit down with Grant Gooding (see his bio below), founder and CEO of Proof Positioning, to discuss how emotional data is transforming market research and business strategy. With a background in mergers and acquisitions, Grant saw firsthand why so many deals fail—leading him to pioneer …
The Science of Asking the Right Questions with Guest Grant Gooding
Summary
In this episode, Grant Gooding, founder of Proof Positioning, shares insights on understanding customer motivations and the importance of asking the right questions in business. He discusses his journey from law to business insights, the significance of key employees, and how businesses ca…
Proof Positioning
Classic analytics answers many questions regarding consumers, but it often fails to answer the question: why do consumers buy what they buy? Matt and Matt get a chance to sit down with the CEO of Proof Positioning, Grant Gooding.
Proof Positioning dives deeper than classical analytics by using ne…
How to Win the Pitches That Matter Most – Grant C. Gooding
🎯 Referrals already work for your agency but you've never optimized them... Get our free 30-minute video crash course - learn how to turn referrals from reactive and random to proactive and systematic.
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Most agencies lose pitches before they walk in the room. Here's why — and what to do about …
Consumer Psychology, Neuroscience & Why Customers Actually Buy | Grant Gooding
Consumer psychology and Neuroscience. Why customers actually buy. After more than 500 market research studies, Grant Gooding's team found fewer than 1 in 25 organizations can correctly identify what matters most to their own customers.
Grant C. Gooding is the Founder and CEO of PROOF, a Kansas Cit…
Why "Better" Is Garbage with Grant Gooding – Proof Positioning – Mix & Matchbox Podcast
In this episode of the Mix & Matchbox Podcast, host Brent Feldman sits down with Grant Gooding, founder of Proof Positioning, to unwrap the psychological realities of why customers actually buy. Drawing from his background in mergers and acquisitions, Grant explains why "your customers don't care …
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