# Eddie Shleyner

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CCR322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner

In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his g‮…

Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)

Get 30 proven strategies to grow and optimize your email list FREE >> #003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy. Eddie has built a successful newsletter and blog focused on micro lesson‮…

30 Proven Ways to Grow Your Newsletter (this episode will self-destruct in 7 days....)

Here's the scoop: I'm launching a free 30-day, pop-up newsletter called 30 Days of Growth. It's going to feature 30 different tactics to either grow or optimize your newsletter from creators like Jay Clouse, Amanda Goetz, Eddie Shleyner, and many others. Each one will be something you can impleme‮…

Steal These 5 Newsletter Growth Levers You Can Start Today

Get 30 proven strategies to grow and optimize your email list FREE >> In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder. Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shar‮…

25 Frankly, Mr Shankly: testimonials

Today’s episode is all about testimonials. But just before we get into it… we’re incredibly excited about this 👇 We’re doing a Marketing Meetup webinar with Michelle L P Boland all about how to grow your marketing freelance / consultancy business in 2025. Doing a TMM webinar is major #Goals so ple‮…

How to Be Irreplaceable in the AI Economy: Ex-CFO Explains the Importance of Domain Expertise

In this value-packed conversation, Adam Shilton and former CFO turned content creator CJ Gustafson debunk common misconceptions about AI's impact on business while sharing tactical insights about metrics that actually matter. CJ draws from his finance background to explain why AI is creating effic‮…

The Top 6 Newsletter Tips from 2025

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “I think you are being financially irresponsible if you do not have ‮…

How to Write Great Marketing Copy (And Generate More Ideas, Faster)

314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave starts with the hook, why editing matters more than writing, and why most B2B marketing fails by tryi‮…

The 3-Step Onboarding System Every Newsletter Needs

NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥 -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediatel‮…

Why Marketing Is a Human Profession

#362 | Dave sits down with Eddie Shleyner, founder of VeryGoodCopy.com, to talk about why great marketing copy can't be generated — it has to be written. They get into why AI writing feels flat, what separates copy that moves people from copy that just fills space, and why the process of writing i‮…