What will the media planner of the future look like?
Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media.
At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how …
Why is gaming not a media channel?
If gaming is not to be considered a media channel, what is it? Campaign hosted the Gaming Summit this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience.
In this episode, Campaign'…
How can an agency score a 9 in Campaign’s School Reports?
Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.
Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is …
What do the ITV, Warner Bros and Telegraph deals mean for advertisers?
Media has seen a string of deals in the last year, poised to consolidate key areas of the market. Paramount Skydance seeks to complete its $111 billion takeover of Warner Bros., and in the UK, Sky ponders its bid to acquire the broadcast and ad sales division of ITV. In publishing, after several o…
What’s wrong with being a holding company?
Adland’s agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.
Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing an…
Media 360: What's the biggest change impacting media this year?
Campaign's Media 360 opened its doors last week to a room of senior marketers, media owners and agency leaders. Food critic and Masterchef presenter Grace Dent opened the two-day conference in Brighton with speakers including co-host of The Rest Is Politics, Alastair Campbell, The Guardian's globa…
What’s in an agency name?
From Catbird Seat which was unveiled earlier this month through to a few other recent launches such as Baby Teeth, Ace of Hearts and 05:37 Brand Studio, agencies are thinking long and hard about their branding. But how much do these monikers matter, is it just about the work and the people? And wh…
Is media becoming more like entertainment?
At Cannes Lions this year, the Media Lions grand prix went to Uber Eats’ “Build your own Super Bowl commercial” by Special US, a campaign which acts as a form of entertainment for the viewers. This win followed Amanda Morrissey, Global President, iProspect and Chief Growth Officer of Media at dent…
Is AI making pitching more stressful?
Pitching is what many call the “lifeblood” of agencies, but also the cause of their biggest strain. Almost three-quarters of adland employees have considered leaving the industry due to new-business-related stress, found research from The Great Pitch Poll 2026 published this summer, which also rev…
What happens when DEI is centralised?
Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury.
Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralis…
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