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Are you a coach who's tired of drowning in complex
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marketing strategies? Welcome to simple client
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attraction for coaches. The bite -sized podcast
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that transforms how women coaches attract their
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ideal clients without the complicated systems
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or endless marketing tasks. I'm your host, Sandra
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Fidelis. In each episode, I bring you straight
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talking conversations with successful coaches
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and industry experts who share their most effective
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and simple client attraction strategies. Subscribe
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now and discover how to fill your practice with
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dream clients in less time than it takes to enjoy
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your morning coffee. And today I have Madeline
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Brown, who is a coffee coach for coaches. She
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helps her clients go deeper and build a consistent
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message that speaks and attracts the right clients
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ready for their work. Through her one -on -one
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work and signature frameworks, she guides clients
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to share real moments that resonate, clear results,
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and content that naturally builds momentum towards
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a let's do it. And today Madeline is going to
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be speaking to us about how depth and specificity
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sells. So welcome Madeline. Thank you. Thank
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you for having me, Sandra. Why is being specific
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in your content so important when it comes to
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attracting the right clients? I almost don't
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know where to start. I guess the way that I really
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look at depth and specificity, it's kind of in
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like a twofold manner. So the first is more on
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like the more encompassing scale of depth and
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specificity is like you're messaging as a whole.
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as a whole, are you kind of meeting your best
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fit clients like in the nuance of their lives,
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of what they're wanting, what they're currently
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experiencing, and how are you always finding
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that through line and that direct tie of how
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it relates to you, your work, and how you can
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help them? And then the more on the smaller scale,
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I would call it, is depth and specificity in
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each singular post. So how frequently are you
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really kind of dropping below the surface and
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really talking about what's really on their heart,
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what's really on their mind, what they are really
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desiring? And again, finding that topic and sticking
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it through. And really, again, I love using the
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word nuance, it's probably my... of my favorite
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words, but getting into the nuance of all that
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topic in one post for them. And when you are
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doing that, like I said, you are speaking what's
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on their heart. You are speaking what's on their
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mind. And I really don't know a better way to
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attract your best fit clients. And again, when
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you're always doing a really good job of tying
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it to your work and what it is that they want,
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it becomes really evident to them that you can
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help them. again, those are always going to be
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your best fit clients. Right. So what do you
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think are the biggest mistakes people make? And
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I think we're talking about social media here,
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right? Like posting on social media versus email
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marketing. Are you talking about both? I feel
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like it could definitely apply to both, but a
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lot of what I really support my clients with
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is when it comes to sharing on social media.
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Coming back to your question, like the biggest,
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I guess, mistake, I don't know if I always call,
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I don't necessarily call things and contents
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mistakes. I think it's more of just like always
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learning something to grow from, new things to
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apply and knowing how to troubleshoot. But coming
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back to that, I feel like the biggest thing and
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the biggest thing that I'm always looking at
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my clients copy for is speaking in what I call
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Like broad concepts, big picture topics, which
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is not to say wrong. However, I think what's
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really beneficial is learning how to identify
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those big picture concepts, those big picture
Load full transcript
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ideas and break them down into like the actual
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patterns playing out in their clients' lives.
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So what is the actual... pattern playing out
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as it pertains to this topic. So when I'm looking
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at content, when I'm consuming content on social
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media, that's really the biggest area where people
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are speaking in a majority of big picture concepts
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throughout their content. And like I said, not
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that that's bad. I think it's natural to speak
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in big picture concepts like live a life of freedom
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or you want to show up your empowered self, but
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After you talk about those like don't be afraid
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to like dive in and give a few nuggets or a few
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sentences on what exactly Showing up your most
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empowered self looks like and it's something
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too that I kind of reflect. I'm like, okay It's
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2 p .m. on a Tuesday. What does my client want
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that to look like for them? It's very random.
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It might even be boring. But what do they want
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their 2 p .m. on a Tuesday to look like in terms
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of showing up their empowered self? You're talking
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about doing a deeper work around messaging and
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like, how does my ideal client feel? How can
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I describe, you know, in depth exactly what the
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pain is, what their desire is? And that's the,
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you know, the foundation work that you need to
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do before. You know you start putting copy out
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there. How do you feel about? Like having ai
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help write things since you are a copy coach
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I Myself, I love that question because I often
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think about it. Um with my own self frequently.
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I really feel like When it comes to ai Obviously,
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whatever people want to do if that's a decision
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they can get behind by all means like do it if
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it's gonna help you Get a post out for the day
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But at the end of the day, I really feel that
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we can feel through the content that we are consuming.
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And when coming back to the comment I made earlier
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of like speaking what's on your client's mind,
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what's on their heart, when we are consuming,
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I feel like a lot of AI content, it kind of has
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that, I guess like soulless. It might be so alluring
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and it might like just dot all the I's and cross
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all the T's, but it still lacks that deeper feeling
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and deeper resonance. And again, tying that back
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to your best fit clients. Like I know when it
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comes to the people that I want to work with,
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they're moved by how they feel too, you know,
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and they want that deeper feeling, that deeper
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resonance. And I feel like just so much of that
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is absent when it comes to using AI. It's very
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interesting with everything that's been going
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on in the last couple years around AI to hear
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different perspectives on what coaches who deal
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with messaging and copy really think about it.
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If someone's really like they're putting stuff
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out there, they're posting consistently, they're
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not getting traction, though. What's the one
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content tweak that you would suggest for them
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to make their content deeper, more soulful as
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you would say. Again I think it's a lot a big
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reiteration of what I talked earlier about in
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terms of speaking big picture versus the actual
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patterns as they're playing out. That's really
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a huge component of creating content that is
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doing the pre -selling. Something too that I
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really reflect to clients, it's like, if you
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want your best fit clients to come to you pre
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-sold, they're ready, they are eager, they know
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that you are the coach for them, then how is
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your content reflecting that to them? And a lot
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of that is like, okay, first place that you can
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start, Go watch your coaching calls with your
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clients go in boxer. What what type of conversations
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are being had? How are you coaching them in that
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one to one or even group capacity? Whatever it
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is and how can we and like what questions are
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they asking? What what's like a big problem that
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they're currently navigating? What are they celebrating
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and how can we infiltrate more of that into your
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content? Because if they're happening in those
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spaces, your clients that want to or your. not
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clients that want to be your clients, they're
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probably also thinking and experiencing a lot
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of those same things. And when you can bring
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that into your content, again, pre -selling them
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on you as their mentor. Excellent. So going back
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to real life, like what's happening in your ideal
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client's lives. Yes, absolutely. I know that
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you have a freebie and a juicy freebie to share
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with us. Can you share what that is? Yeah, I
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just love getting my eyes on people's content
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and I love being able to essentially break it
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down for them and refine it and tweak it and
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show them in a one -to -one type capacity. So
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if they give me a follow on Instagram, they can
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just go ahead and DM me on Instagram and just
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say content audit. We'll definitely have that
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Instagram handle so everyone can go there directly.
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Madeline, what is one... nugget that you would
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share with everyone to wrap this all up. That
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was something I was really reflecting on and
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I feel like I reflect a lot on this. in my own
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life and when I'm creating content, when I'm
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showing up. And I truly believe that the energy
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that we put into something and the energy that
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we bring to something is such a massive component
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to getting the results that they want. So if
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you are really wanting to create content that
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does the pre -selling for you, that has clients
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coming to you in your DMs, they're so eager to
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work with you, they know you're the mentor for
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them. You want content to feel fun. You want
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it to get you excited, too. Because if you want
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your audience to get excited, you want to have
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some excitement as you're creating it, too. So
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as much as I'm all about strategy and creating
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really great content, always check in with your
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energy. What energy am I coming into as I'm creating
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this post? And if it's a little bit lower than
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normal, that's OK. Do a little quick shift. If
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that's a wiggle, throw in on a quick tune. Yeah,
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just always checking in with yourself when it
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comes to showing up and putting your expertise
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and your creativity and your passions up there.
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Thank you so much. We'll definitely have you
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back on. Thank you, Sandra. Thank you so much
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for joining us on another episode of Simple Client
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Attraction for Coaches. I hope today's bite -sized
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strategies have given you practical ideas you
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can implement right away in your coaching business.
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If you'd like to watch the video of our interview,
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then head on over to simple client attraction
00:11:15.090 --> 00:11:18.950
for coaches .com. It's the name of the podcast
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.com. Did you find value in today's episode?
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If so, please share it with other coaches in
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your network who could benefit from these straightforward
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bite -sized strategies. And don't forget to subscribe,
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rate, and review us. Until next time, remember,
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client attraction doesn't have to be complicated.
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Small, consistent actions can lead to remarkable
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results. I'll see you in our next episode with
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more simple strategies to help your coaching
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business thrive. you