התמלול המלא של Commit to something long enough to create it

and I wanted to, I was gonna jump straight into some other things, but I really wanted to create a specific episode for this because. It's one of those fundamental things that I often see that like it is literally the foundation to everything. Like I naturally, when I hired like my first business coach in order to be able to create like a multi-eight figure brand in that amount of time, like I was able to create that literally not because I was smart, not because I had a business degree, not because I had even the slightest track record of anything like that. You know, I really do put that down to my commitment and my ability to commit to one mentor through that entire time. And I I wanted to literally like the reason I was able to create that is because of that. And that's why this needs an entire episode dedicated to it. Because like I wasn't able to cre I wouldn't have been able to create that without that. Without the commitment. I committed to like a 10-year frontier of where I wanted to go. But also like I committed to one mentor that entire time. Right. And I I know I would not have been able to commit ⁓ like create that without that. And so I still hold that philosophy. And when I look at, you know, when I took the Samantha J brand from just being like an Australian brand to then a global brand and, you know, seven best-selling books, speaking on six continents and all of these different things, like I committed to one mentor then for like three years, right? And and then on the back end of that, like I also was intermittently working with a mentor who I'd been working with for like 10 years. So the thing is, is that like one of the biggest clues to my success has been I only ever build something that is aligned to the long-term 10-year vision. And the second thing is, is I always invest in long-term mentorship. My mentors have all been like three to ten years. and so that's like a huge key. It's literally one of the biggest clues to my success of anything I have built. And I really believe that it is important to check your values and then find somebody who's living proof that you trust that you have a great relationship with, who have a method, a way to build whatever it is that you are building. And I say go all in on them and like commit to them as your mentor for the long term. Like that's what I genuinely, genuinely believe. Now I know that there's not always the mentor who can do that because like it's like sometimes you've got a sales mentor and then you got a branding mentor and da da da da da. I am again just so fortunate That my mentors mentored me in the exact same way that I mentor my clients. Where my clients don't need all a branding coach, a speaking coach, a sales coach, a identity coach. Like the Illuminator ⁓ experience, the 12-month experience, is all inclusive to literally all the pillars of building your empire from the inside out. You have all access to all the resources I believe that you need to literally build a

six to seven figure plus brand, right? So I think that like I hired a mentor who had that skill set and I'm fortunate because I've built myself into a mentor now an advisor who has that ment that that wide skill set and the illuminated 12-month experience is like that whereas otherwise I think people have to invest in one then another and another and another and it just all keeps adding up and then nobody's really keeping them accountable. Like when you work with somebody for three to ten years they know you inside and out They know your sabotaging patterns, they know your beliefs, they know the inside out of your business, your brand. Like it's just so powerful. And that's why I really believe that that's, you know, genuinely the way. And so I really want to talk about what this episode is, the purpose of it. I think like I really wanted to create this episode if you're somebody who is just building something way bigger than a business plan. ⁓ you may be feeling a little bit tired of just like pretending that like your faith and your business strategy are separate or pretending that like the human aspect of you and the Polish brand are separate. You may be tired of working with people that didn't really have the correct and aligned values to you. And so you're like, you know what, I'm really trying to find my person. Like, who's the person that I can go all in on? and ⁓ you know, because I think that probably if you're listening, you've you've built something real already, whether it's revenue, results, a name, But you're probably just still feeling like you're capped. You know that with the level of caliber of experience that you have, ⁓ the unique level of integrity, humility, ⁓ probably just even the unique operating system that you lead from, right? That you're like. The success should be bigger than this. The income should be, the impact should be, the visibility should be. Like, and you're just like, you know what, I know that there is something more. And I'm really, really, really craving that. And you're probably feeling the pull to this because you know that I'm ready for that, right? At the time of recording, it's like July 2026. And so you're probably like, you know what, I want to get a lot of momentum going. I know where I want to be by the end of the year. I know where I wanna be in one year, five years, you've got a very clear vision, right? And so you're probably just really under-supported at present, and you're really probably just needing ⁓ you know, a community to belong to, a level of accountability, but a pathway and a blueprint, and maybe like a very unconventional set of eyes. You know, I'd say that like there's a lot of traditional business strategists out there, ⁓ but we tend to be unconventional. Like I a lot of the time challenge most business advice that is out there and we create results through unconventional means. For example, like our latest airs of eternity event, we had we filled the room, we had a 95% show-up

rate, and then we had over a 20% close rate without ads. And You know, a lot of the time we're just doing things very, very different. And so you might just want a fresh set of eyes on your business, a new perspective. And I really hope that today's episode really helped creates that for you, too. So You know you're here and you're ready for more and really the the way to that is it is all about commitment, right? It's all about commitment. And in the last episode I went into purpose, profit and philanthropy. And I really believe that like if you were in your industry, in your market right now to do something different. And make that thing that is different, bringing in purpose, profit, and philanthropy, you would just naturally stand out. You would naturally attrieve media attention, podcasts. You would naturally have a level of trust that would attract more pre-sold buyers. You would easily attract partners, right? ⁓ You know, everything would just become easier. Leads would be more pre-sold before you speak with them, before they enter into the room, right? Conversion would happen, new income streams would open. ⁓ Everything would just work effortlessly if you put purpose, profit and philanthropy together. Because most people, their brand perception is built on they're in it for money and ⁓ We are in a trust recession, and the easiest way to break through a trust recession is to actually bridge purpose, profit, and philanthropy. You know, there's lots of different studies even out there that say that, you know, if you've got a whole line of coffee shops, and then you've got one brand that has like a renowned founder, the founder has got a really powerful origin story, and then that founder's got a mission that people are rallying around, they're building a movement, they've got a really unique customer experience that really maybe unites those people in that coffee shop, and then you know, maybe they. Have a philanthropic side, which is, you know, even if that coffee shop has more expensive coffee, people are gonna go there. And I think the takeaway from that is that price isn't the determinator. And I would hate to build a business if price was the determinator, because it would just probably mean I'm building a business, fighting and working so hard for leads and clients, and then I would be not having high enough profit, and so then purpose profit philanthropy would be totally out of the mixture. And so I always prefer to be the premium one, work with a more intimate audience, and always bring philanthropy into it as a really easy means. Not only to align my origin story to a mission larger than myself, it brings out the best of me as a CEO, but also as a branding strategy to be unique and differentiated in the market and to be that philanthropic leader and humanitarian, ⁓ which brings out the best of you, it grows you, it makes everything feel fulfilling and meaningful. It means that you're not self interested, focused on your own flaws, fears, insecurities, circumstances. You are really god led, and then there Therefore, you are able to achieve more. Just so many things open up. It's and you get more meaning out of your work. And so I want you to just sit with this for a moment. Like what in this conversation right now is stirring in you? Right? What maybe you're like, you know what, the economy's getting harder. I do want a way to stand out. I do have a street, and the street is me and my competitors, and I am looking for a way to stand out more. I'd like our leads to be more pre sold. I'd like conversions to be easier. I'd like to attract free media attention, free podcasts, free stages. You know, I'd love for everything to be a little bit more effortless. And the thing that makes it effortless is that strong brand. And so you're probably like, you know what, I I I'm probably I'm needing that purpose for philanthropy blueprint, right? And we're running event on the nine. August business for impact, and we're gonna share the whole blueprint there, so it's a great place to come. But now as you come into this, it's like this episode's more about commitment. And so the commitment is to that framework. The commitment is to saying, you know what, surrendering what you built today, and going, you know what, if I haven't fulfilled the the level of the vision that I know is inside of me yet, like it's because I don't have the right framework. And our framework is purpose, profit, philanthropy with identity in the middle, right? And so today we're focusing more deeply on the identity part and we're going into the commitment. And so I want you to sit with ⁓ what I was coming back to you with before, like what really is commitment? Because most people are waiting for certainty before they commit. You know, they're waiting to feel ready. They're waiting for the sign, the confirmation, the number in the bank account, the moment it all makes sense on the paper. And I want you to just think about is there a part of you that thinks you're gonna be something different, that you're gonna feel a different way, that you're gonna have more money, more followers, more whatever, in order to fulfill that vision. Are you waiting at the moment? Right? And I understand why people do wait, because it's like we have probably you've never ever created that result before, right? You've never ever been a seven figure, eight figure, you've never ever managed ten people, you've never ever done an event, you've never done a podcast, you never, whatever the vision is, like you've just never achieved it yet, right? So of course you're gonna be like part of you might be like, well, is this possible for me? Can I make it happen? And you're trying to figure out, well, who can I listen to online? Who can I trust? Who who's actually got a blueprint? Does the blueprint really work? And if it works for them, and will it even work for me? Right? And so you're going through all these different things. And so I think that

as humans, like we've got our six core needs that Tony Revins talks about. It's like one of those core needs is certainty. And I know for myself, like I need a lot of certainty. Like I've got an ADHD autistic tendencies, like o city tendencies. Like I need certainty so much. I cannot explain it right now. But my certainty doesn't come from circumstances. My certainty comes from knowing how loved I am from God. Knowing that God is my provider, my protector, knowing how loved I am, that God would always be preparing the way, helping me. But my certainty doesn't just come from God. My certainty comes from me, my follow-through, my decisions, my ability to say, you know what, I'm giving this all I've got more. Right? And I believe that, like, if you I think it's like a two-part to that equation. You can't just be like, ⁓ well, God loves me, God's looking after me, and like waiting, passive. Like I personally have never experienced the great things come from that. I think you have to give something, and I mean your business, everything you've got and more, a thousand percent let in, hundred percent taking risk, hundred percent committed long-term, and then. With that, like love God, no God loves you, no God's providing, protecting, no god, no things like why wouldn't everything always turn out way better than you? ⁓ way better than you imagine, right? Like I'm always believing, I of course, like I am worthy. Like I am worthy of a life that turns out way better than I imagine. Why would God put these gifts and talents and visions inside of me if God hadn't intended for them to succeed? Right? And so sometimes it's like, well, but God gave me the vision and it didn't succeed. It's like, well, maybe that was leading you to where God wants you next. And then then you just keep going and you succeed. Right. And so I think it's important to really go into where do I get my certainty from? Because I get my certainty from real life. Like, do I keep my word? Do I follow through? how am I being the woman, the man, you know, that is aligned with what I say I want. Right. So I I get my certainty from actual reality of who I'm being. And I also get it from God and my relationship with God. Right. And I've just found that faith muscle, I talk about psychopathic faith, that faith muscle is something that like I've strengthened over time. So in the beginning when like God caught me somewhere, I'd be very fearful, very doubtful, not sure if God's gonna look after me, if it's gonna work out. Okay. But then the more times I did it, the more my faith grew because I saw, wow, I am loved. Wow, God does provide. Well, God does protect. And so that muscle gets strengthened the more times you do it. The more times you say, yes, I have this beautiful quote, you know, when spirit calls, I answer. And when I call spirit, spirit answers. And the reason for this is it's a reciproc it's a reciprocal relationship, right? I, got God calls me, I move, right? There's trust. And when I

call God, God moves, and then there's trust, right? And so it's like this reciprocal relationship. And so, you know, and so that, so it's like certainty is something that happens. And then on the other side of certainty, what happen what comes is faith, right? And it's like faith that then enables us to go into commitment. So it's certainty, faith, commitment. And so you've got to have certainty that God called you. You've got to have certainty in the vision. You've got to have certainty in the mentor. You've got have certainty that life's always working out way better than you imagine. You've got to have certainty in yourself, in the choices and decisions you're making. And what that does is it enables you to then. Right? Faith, you take action, you take faithful action, you faithfully steward, you faithfully keep doing it. And then on the other side of that you get to be committed long term and then the results come on the other side. So confidence and certainty s they don't necessarily come through seeing it, right? They don't come through, well, I've got 100% certainty that, you know, I'm gonna get that many clients, and I am certain that I've got a big enough audience, and I'm certain because I feel a certain way, it's like, well, emotions can be deceptive. I'm not relying just on my emotions because my emotions want to keep me safe. My emotions might have beliefs that that is literally unsafe. That being seen is unsafe. So when I look at this opportunity, my emotions are not feeling good about it, but that's not Something to listen to, I need to go to the word of God, I need to go to something better, I need to go to my belief system and look at it and go if it was faith, if I felt safe to be seen, if I believed, da-da-da, like how would I be feeling about this situation? I might need to shift my emotions to that empowering belief system and then ask myself, well, then how certain do I feel? How can I faithfully walk this out? What would commitment look like here? Because faith doesn't rely on sight and feelings first, it relies on something much steeper. And I think that You know, there's obviously many different stories that we each have of this, but like I remember back to when I was twenty-two years old and I'd built my family's property development brand to like eight figures, and then I just I heard God like call me somewhere else and it just looks stupid by sight. You know, like sell all your investment properties, no longer continue in that way. And travel across the world and you know, I remember this very moment that I was called to South Africa to live. I had no idea how I was gonna make money there, but then as soon as I just went, you know, I did the certainty, faith commitment, I I went, and then as soon as I arrived, money started coming in. And I've got so many stories of when things like that have happened. And so it's it's like God asks us like come. God will say come. God will say do this. God will say, and we're like, but why? But why? You know? But why? And then we hesitate, we pull back, or we be passive. But a lot of the time, like God doesn't illuminate the whole path. God will just be like, come, do this thing, do that, run the event. And we're like, but how? I don't understand how it's all gonna come together. I don't understand how you're gonna help me to create one billion philanthropic impacts. But God's not saying here's the whole blueprint. God's saying one step. God's saying don't just rely on yourself, rely on me too. God's saying you don't need to just like understand it with your own mind because my perspectives are higher. God is saying don't rely just on your feelings. Rely on The certainty of you know God's word, of God's promises, of the empowering belief systems, right? And so If you're waiting for the plan to feel finished, if you're waiting to understand how this is all going to come together, you know, you'll be waiting for the rest of your life. Because the plan was never going to be finished. You're not going to see how ever it's everything's going to come together. I never could have like reverse-engineered every single aspect of anything. Always actually, God's called me. I've responded with certainty, faithfully stepped out, and honestly, through long-term commitment, I want to preface the The only reason that these things have happened is because I've been long-term committed, one to ten years, is that it always turned out then way better than I imagined, simply because I sustain commitment for a very, very, very long time, right? So most people talk about the overnight success. I always find that like brands always have this tipping point at seven years. So I'm like, you know, commit in one direction for ten years and watch what happens, right? So it's not really how it goes. Like the plan's not going to be finished, you're not going to necessarily feel ready or you're not going to have the perfect circumstances. In fact, you know, when I took the Samate the J brand from like an Australian brand to a global brand, I just lost 80% of my income. I had no other choice but to be certain. faithfully walk it out and be committed and that's when I made a commitment to one mentor for three years literally to be able to make the vision happen. Exactly what we're talking about here today. Was I dealt an on like really terrible situation 100%. But that kind of happened in a way where my faith had to be stronger than ever. And so sometimes you're dealt a situation where it feels like you're dancing along this really thin line, and then you make the investment, you commit, you're like, damn, how is this gonna work? But like that situation strengthens your faith like nothing else. And it will literally become a story that you tell. So I want you to know, like, everything I'm talking about here today, like I didn't learn it in a book, a textbook, business degree, none of that. I learned it because, like, this has been my life story. At 14 years

old, I was selling $3 loaves of bread and I did this then. I was like, I like I need a job. I felt certain about things, visions. I started a clothing and jewelry accessory business. I faithfully walked it out. I had no idea how to run a business at 14. I got a shipping container, I put all these jewels. And accessories in that. I got it for $3, sold it for $30. Like I had no idea what I was doing, but it's always been the same formula since I was 14: certainty, faith, commitment, right? And when obstacles come up, you stay committed. When you have no idea what you're doing, you stay committed. You find a way. You just be solution-driven. You be optimistic. You just keep going, you be resilient, and you just never stop until you make it happen. Right? And so If I take this back to my family's property development business, like when I was 19, my dad threw me a phone book, put the desk in the corner, and he's like, okay, we've got this underperforming property development, give it a crack. And I was like, okay, so again, I was faced with so much rejection, so much rejection because I kept cold calling and then literally just getting no, no, no, no, no. And I had to again, certainty, faith, com ⁓ commitment, right? I had to just keep going. I had to be certain that God has called me to this because I'm gonna be successful. Just keep going, right? Keep going. Taking every no as something that was building me, not as setting me back. You know, and if things have been harder than what you anticipated. Great, because it's strengthening you, it's building you resilience, it's building you up, it's forming you into the leader that you need to be to be successful, right? And it it is a test of faith, it is a test of commitment, and so you've got to keep leaning in to the faith, to the commitment, to the process of being formed in the process as well. And so I said yes to that property development before I had any proof, before anything, but again, I just felt caught. I felt like God was calling me towards that. And then, you know, in a few years it was a multi-eight-figure brand. And so building the business is never really the test because I think the business strategy part is actually easy. the real test I think comes when. You know, you can build something very, very enormous and you can still feel a bit disconnected through that journey when your commitment gets tested. Right? You can build something and then have things go wrong or challenges or like not have enough money or having staffing problems or Have different tests at levels of influence, like around you know, boundaries with clients, refund requests, online hate, different problems at different revenue levels. And then you can go through this test of commitment and be like, hmm, do I really have what it takes? Right? And again, it's the same formula: certainty, faith, and commitment. Because you know. When your commitment is being tested, not only in the beginning, to actually like commit to

one mentor over that period of time, but then also through it, it's like I've been tested working with mentors where I'm triggered and to know that number one, a mentor is not there to save me. The only person that can do that is me. And another thing is that like I might be triggered by a mentor, but like they're there to illuminate what that trigger is, and I'm responsible for my emotions, my triggers. I've been triggered where you invest in money and then you're like, damn, I'm not getting a result. But like, are you implementing? Right. You could be triggered in mentorship, right? Because you fall out of love with the process because you are not willing to do the work and you're not implementing. You could just like test it around a mentor because, like, relationships, building that long-term relationship with somebody in a mentor, right? They give you all different things that come up, but then we can also be tested with who are we being? You know, you might be getting results, six figures, seven figures, or beyond, and then you're like, I am I'm struggling. I'm being tested with my commitment because who I need to be needs to change to carry the next level, right? So sometimes you know this commitment part can look different. First we've got to commit to the process, then we've got to commit through the process and then we've got to commit to being coming like becoming the person who's capable of continuing to steward each next level of income and impact and the complexities of the problems that come with that. But I think that, you know, what really helped me is this purpose, profit, philanthropy blueprint. Really having a blueprint that I could commit to. When you have a mentor and you're all in, committed to them, one, three, five, ten years, and then you have a blueprint that is aligned with your values. You've got a purposeful business. Your business strategies align with your values. If your time value, your money value, your freedom value, your health value, right? You've you're making enough profit. You're doing a strategy that's simple. We teach a simple skill model. So you know, you want a model that is simple. It's leveraged, right? Like one offer scalable, right? One idle client, one offer, one scalable pathway, right? That's simple. That's what's gonna give you the profit. And then when you've when you see when you've when you when you've got purpose together and then you got profit together, you see the money coming in and seeing the progress, it's like it's easier then to start to keep committing through the process. And then obviously there's the philanthropic part which is like the vision demanding more of you but when it's meaningful when It's linked to a purpose way larger than yourself. You're not focusing on yourself or you, your emotions. You're not self-interested. You're God-led. You're looking at that bigger mission that is possible through you. And it allows you to just keep being resilient to keep moving forward. Now, I don't want this episode to just be inspiring. So before you listen to the next episode, I want you to just identify what's one decision that you've been sitting on, waiting for maybe more clarity, more certainty, more. confirmation before you move like what what is that podcast a book an event hiring me joining the illuminator coming to our next event write it down right just take a moment right now to write it down and then ask yourself are you actually missing information are you like doing that decision from a limiting belief Or are you just waiting for the fear to grow before you get quiet? Like are you just missing the certainty piece? If you have the certainty piece and your faith was there, would you just commit and go all in? Right? And so if it is that part you just like been letting fear, you know, that's that's something that we're gonna keep going through in these next podcast episodes. But I just invite you to ask yourself, like, if I was holding on to a more empowering belief, how would I feel about this situation and then how would I act? How would I commit? You know, there's most of the times the decisions that I've made, like whether it's to run an event, commit to best-selling books and getting them published, like I never had the idle circumstances. Like it just literally has never worked in that way. Like it's never been comfortable. No, I've never had the most comfortable, like, idle circumstances. I've always just been given enough. Like, enough. And it's like almost like God has like put me on that edge so that my faith would always be strong. And to allow me to always just. you know, commit knowing that ⁓ damn, like this feels uncertain. But the the reason it feels uncertain is because I'm like, I have to have faith for this to work out. And that's literally how I've built everything that I ever have. So ⁓ I hope you guys enjoy this episode. You can stay with me over the next few episodes too because we're gonna be walking through identity, brand, scaling, ⁓ the exact architecture that underpins the purpose profit philanthropy model, ⁓ and everything that I've ever built. ⁓ And so yeah, as I just want to leave you with this word, like don't wait for certainty before you act. Just make the commitment. Let me know in the comments if there's something that you've committed to. ⁓ because I promise you that the certainty that you're looking for, it always actually comes after the commitment. It always has for every single person that I know, for myself included. So thank you so much for being here today. I hope that you've really enjoyed this and I wanna Introduce our little finishing mantra for this podcast, which is God did it before and God's about to do it again. I'll catch you in the next episode.