התמלול המלא של Are You Social Enough? (How Profitable is Your Customer Journey)

I would just encourage anyone listening to try to knock down that perception you have of what marketing is today, especially in the social media space. 00:02:24.368 --> 00:02:31.587 I'm not recommending your website be unprofessional or print marketing and things like that, but social is quick, hit, really really quick. 00:02:31.587 --> 00:02:33.506 People scrolling through their phone. 00:02:33.506 --> 00:02:39.044 They don't have a lot of attention span on it, so definitely don't overthink what you're doing and putting yourself out there. 00:02:40.300 --> 00:02:41.566 Yeah, because real is easy. 00:02:41.566 --> 00:02:42.644 You just do it. 00:02:42.644 --> 00:02:48.888 You don't have to reshoot it 100 times and people are very adept at picking out. 00:02:48.888 --> 00:02:57.230 What do you say posed reality like something that's been organized as real, but it's not so. 00:02:57.561 --> 00:02:57.763 Right. 00:02:57.763 --> 00:03:00.225 Yeah, that's exactly right. 00:03:00.225 --> 00:03:02.806 It doesn't mean those things don't work. 00:03:02.806 --> 00:03:06.768 We sprinkle them into basically every single thing that we do. 00:03:06.768 --> 00:03:18.763 We'll have a lawn care brand where they have a photograph of a guy cutting the lawn wearing the brand's polo and it's professional, it's well done, the grass is very green, All that stuff matters. 00:03:18.763 --> 00:03:31.006 But even in that example like a before and after photo taken from a cell phone by the guy who just cut the grass, of the before and after that tends to outperform the professionally staged photography and things like that. 00:03:31.006 --> 00:03:42.808 So yeah, the posing works, it has its place and we need that type of content in order to make sure we have the diversity of assets but really the authentic local feel. 00:03:42.808 --> 00:03:43.842 That's what we're looking for. 00:03:46.182 --> 00:03:55.067 And what is the difference for people who are listening from working with a general SEO company versus a local SEO? 00:03:55.067 --> 00:03:56.665 Like having that specialist? 00:03:58.431 --> 00:04:03.782 Yeah, so general, you know, not having the local feel like I just said. 00:04:03.782 --> 00:04:14.560 You know, the one of the big elements there would be only having that corporatized, very polished, almost stock image like approach to what you're getting out of the service. 00:04:14.560 --> 00:04:25.740 The most important thing, though, I would say when you're not local, is you don't have granular enough data being supported and backed in your campaigns and in your efforts. 00:04:25.740 --> 00:04:37.653 Even though a brand that might have 500 locations, the product marketing message, the core, you know, target segment, a lot of that is going to be the same and there's going to be a ton of overlap. 00:04:37.653 --> 00:04:50.067 But the fringe, you know, where there isn't overlap, where maybe this is a college town and because of that the target skews slightly younger,

we're able to dig into that stuff and make sure that we understand okay. 00:04:50.067 --> 00:04:56.783 So let's lean harder into the assets that feature you know college kids more in them than they do a more senior audience. 00:04:56.783 --> 00:05:00.899 So it's that type of stuff that on a local level, you don't get. 00:05:01.100 --> 00:05:16.718 If you're just saying, blast out a corporate, nationwide type of marketing campaign, sometimes it misses 5 to 10 to 20 to 30% of a marketplace's target segment because it doesn't adopt any of that locality that's really necessary across. 00:05:16.718 --> 00:05:19.694 You know every geo is different, every market is different, etc. 00:05:19.694 --> 00:05:19.795 Etc. 00:05:19.795 --> 00:05:22.278 So that's where we see the most success. 00:05:22.278 --> 00:05:30.500 If we can improve a campaign 5 to 10% in a market, you know a cost per lead or a cost per acquisition might go from being unbearable to being perfect. 00:05:30.500 --> 00:05:37.139 So it really can make up the difference between whether marketing investment works for you or not, just by having the local approach versus. 00:05:37.139 --> 00:05:41.156 You know the blanket statement across a corporate campaign. 00:05:41.670 --> 00:05:45.081 What would be the components of an effective local marketing campaign? 00:05:45.101 --> 00:05:49.800 Yeah, I mean I think I've touched on a few of them. 00:05:49.800 --> 00:05:56.360 I would say making sure that there's authenticity to you know the local market, what makes you unique in your marketplace. 00:05:56.360 --> 00:05:59.918 Examples of that could include connecting with the community. 00:05:59.918 --> 00:06:01.937 Are there local sports teams? 00:06:01.937 --> 00:06:17.841 We see a lot of, for example, quick service restaurant brands we work with that thrive on running promos and sales and specials around big you know, youth sports tournaments and trying to connect to the community in ways like that. 00:06:17.841 --> 00:06:23.237 Are there sports teams that are having a playoff run and can you make promos and specials around that? 00:06:23.237 --> 00:06:26.480 So it's really adopting that sense of community. 00:06:26.610 --> 00:06:30.942 A lot of times people look at franchises as the opposite of that. 00:06:30.942 --> 00:06:34.800 They look at the small businesses on Main Street as the local brands. 00:06:34.800 --> 00:06:39.721 They don't think of the you know, the McDonald's and the subway as being local restaurants. 00:06:39.721 --> 00:06:59.261 So if there's a bit of a hurdle to climb over for the franchisees and local markets, and that's the best way to do that, like I said, is to really adopt the community and dig into it and don't be, you know, numb to the idea that we don't need to have just this corporate feel of just pushing out our corporate branded content and assets. 00:06:59.261 --> 00:07:00.949 So yeah, it's that authenticity. 00:07:00.949 --> 00:07:19.680 And then, like I said, the other key component to good strategic local marketing is knowing you know what is different and what is unique about your local area and making sure that we have that or you have that in your own advertising campaigns and don't just default to you know a brand, mission statement and things like that. 00:07:19.680 --> 00:07:21.235 Make sure you understand your local audience. 00:07:23.014 --> 00:07:29.862 Right and, from your opinion, what social media companies do you think people should be working with? 00:07:29.862 --> 00:07:31.454 Like you know, LinkedIn, Twitter. 00:07:31.454 --> 00:07:33.232 How does it make so? 00:07:33.232 --> 00:07:38.220 You have corporate and then you have the local franchisees, and I think that that might be a little different. 00:07:39.827 --> 00:07:40.971 Yeah, it definitely is. 00:07:40.971 --> 00:07:44.334 You know there's still going to be some constants where it's. 00:07:44.334 --> 00:07:47.375 I would say the short answer for you is it's more brand dependent. 00:07:47.375 --> 00:07:49.391 Are you a B2B brand? 00:07:49.391 --> 00:07:51.754 If so, obviously LinkedIn is a powerful network. 00:07:51.754 --> 00:07:52.507 Are you B2C? 00:07:52.507 --> 00:08:02.476 And if so, you want to be where the consumers are on some of the more highly used networks, depending on your audience Instagram, tiktok, facebook, twitter, places like that. 00:08:02.476 --> 00:08:03.245 I would say. 00:08:03.245 --> 00:08:07.958 To go into a bit more detail, we specialize especially in Facebook and Instagram. 00:08:07.958 --> 00:08:11.035 That's where most of our success comes through. 00:08:11.264 --> 00:08:13.754 We get a lot of questions about platforms like TikTok. 00:08:13.754 --> 00:08:16.615 Obviously, it's the most kind of buzzwordy. 00:08:16.615 --> 00:08:18.211 It's the one people are most curious about. 00:08:18.211 --> 00:08:24.377 It's really, really challenging for local businesses to advertise on TikTok for two reasons. 00:08:24.377 --> 00:08:36.770 One, you need to be able to create original content, original video, creative, which is incredibly challenging to churn out high volumes and constant volumes of video content or expensive to pay someone to do it for you. 00:08:36.770 --> 00:08:40.274 And then, secondarily, it's very expensive to advertise. 00:08:40.274 --> 00:08:42.972 There's minimums of thousands of dollars per month. 00:08:42.972 --> 00:08:47.917 You have to spend and just add spend in order to get into the TikTok ad platform. 00:08:47.917 --> 00:08:51.235 So for that reason, we don't really recommend it. 00:08:51.235 --> 00:09:00.618 We don't push businesses we work with into TikTok, but again, it could be perfectly suited for a brand that might be kind of a very fashion forward trendy. 00:09:00.618 --> 00:09:02.129 They just might need to be there. 00:09:02.129 --> 00:09:03.690 They might need to make that investment. 00:09:03.690 --> 00:09:07.131 So, yeah, I think you kind of draw the Venn diagram.

00:09:07.393 --> 00:09:10.230 Where most brands will meet in the middle, it's going to be Facebook and Instagram. 00:09:10.230 --> 00:09:13.714 The largest, most diverse set of audiences is going to be there. 00:09:13.714 --> 00:09:20.378 Instagram is very compelling in that they have a lot of Facebooks that are owned, obviously, by Meta. 00:09:20.378 --> 00:09:33.076 They have a lot of Facebook's functionality in terms of their ads, so you can create highly targeted, highly effective campaigns on Instagram and you tend to also get that younger audience there, where people are using Instagram in a great way. 00:09:33.076 --> 00:09:37.176 Facebook nowadays tends to skew a little bit older in terms of their audience. 00:09:37.176 --> 00:09:41.269 The youngest generations are not using it quite as much, so that's something to keep in mind. 00:09:41.269 --> 00:09:51.960 But it is still the most effective social marketing platform when it comes to advertising for businesses from, like, an affordability and a performance perspective. 00:09:52.245 --> 00:09:53.971 And then, like I said, linkedin is great for B2B. 00:09:53.971 --> 00:09:58.755 Twitter is obviously in the middle of quite a historic revamp. 00:09:58.755 --> 00:10:01.693 I think it's too early to know where things will shake out for them. 00:10:01.693 --> 00:10:13.059 I wouldn't, generally speaking, recommend Twitter for many advertisers outside of brands in, like, the media space or who might have a really unique marketing campaign that they want to push out to a large audience. 00:10:13.059 --> 00:10:19.216 But it's not great for calls to action, not great for getting people to take action on a type of campaign. 00:10:19.216 --> 00:10:22.924 It is great for getting a message out there in front of a large, a large body of audience. 00:10:22.924 --> 00:10:25.306 So that's a general summary, I'd say, like I said. 00:10:25.306 --> 00:10:32.442 I think the short answer, though, is it is pretty brand dependent and brand specific, based on, you know, the client's target segment. 00:10:33.044 --> 00:10:37.475 Right Right, when you work with brands and they're struggling a little. 00:10:37.475 --> 00:10:41.023 What are some of the commonalities that you notice with brands that are struggling? 00:10:42.767 --> 00:10:43.347 Yeah, great. 00:10:43.347 --> 00:10:57.936 So I think, when it comes to struggling with social advertising so getting results from campaigns I think one of the things that we often see is a misconception and misunderstanding of what social advertising is at its core. 00:10:57.936 --> 00:11:04.674 It's not a person walking through your front door and saying, hey, I'm interested or I'm here to buy something off the menu. 00:11:04.674 --> 00:11:08.115 It's a person who wasn't even looking for your business or your services. 00:11:08.115 --> 00:11:20.375 They were mining their own business, browsing their social media network, probably trying to kill time or consume some mindless topics that really have no pertinence to what you're offering them. 00:11:20.375 --> 00:11:31.875 So that is something that is often lost on advertisers and when they get results, when they might get a lead in that space, understand this is about as top of funnel as it's going to get when it comes to a lead. 00:11:31.875 --> 00:11:35.294 This wasn't a person who was proactively seeking out your services. 00:11:35.294 --> 00:11:37.251 That doesn't mean they aren't ready. 00:11:38.528 --> 00:11:40.193 I like to use myself as an example. 00:11:40.193 --> 00:11:43.835 I'm a homeowner and I'm in need of some flooring projects. 00:11:43.835 --> 00:11:45.610 I bought an old home. 00:11:45.610 --> 00:11:46.850 We need a lot of work done on it. 00:11:46.850 --> 00:11:58.615 We work with a large flooring franchise brand and if you think about the consumer who is likely going to sign up for a franchise or a local flooring company and get a project done. 00:11:58.884 --> 00:12:03.711 They're unlikely to see an ad on Instagram and have a guy come the next day and install new flooring a week later. 00:12:03.711 --> 00:12:05.591 They're probably going to take their time. 00:12:05.591 --> 00:12:09.275 They're going to vet different companies in their market. 00:12:09.275 --> 00:12:10.403 They're going to get different quotes. 00:12:10.403 --> 00:12:16.133 They're going to work with family members to make sure they're choosing the right flooring is at the right timing to have the money for this. 00:12:16.133 --> 00:12:17.951 So that's going to take some time. 00:12:17.951 --> 00:12:27.005 You have to understand the buyer's journey, the life cycle of that lead, so, more often than not, to return to the original question and give us a synced answer. 00:12:27.005 --> 00:12:36.730 Brands that are struggling in social advertising, I think, are just not set up correctly to manage that kind of top of funnel social media marketing results. 00:12:36.730 --> 00:12:48.773 And once they make adjustments to their follow up, their outreach, how they're converting those sales, they tend to start to paint a better picture in terms of how their results are and how they're evaluating their performance. 00:12:50.035 --> 00:13:04.212 Right, and I've seen some marketing companies that they just aren't paying attention, I think, to conversion or keywords, like they're just marketing on general blanket keywords and wasting people's money, or they over hammer it. 00:13:04.212 --> 00:13:17.629 Like, as an example, there's a solar company that keeps advertising on YouTube and I would never work with that company because I've seen that ad probably a thousand times. 00:13:17.629 --> 00:13:20.212 No joke, and it's like there's no way I would do business. 00:13:20.212 --> 00:13:27.748 So it's like some of these little things that they don't think about because they're wasting money and they're over hammering it and they're just blowing people out. 00:13:27.748 --> 00:13:31.293 What's your

thoughts on your experience with that kind of stuff? 00:13:33.145 --> 00:13:34.410 Yeah, that's a great question. 00:13:34.410 --> 00:13:35.548 I mean, I'm in the same boat. 00:13:35.548 --> 00:13:36.373 I think most people are. 00:13:36.373 --> 00:13:37.811 It's the same thing with TV commercials. 00:13:37.811 --> 00:13:45.313 I think I get so sick and tired of seeing the same TV commercials over and over and over again on loop, and it gets to the point where you're completely burnt out. 00:13:45.313 --> 00:13:52.019 You have now a negative association with that brand in your mind and the next time they pop up you're not likely to do business. 00:13:52.019 --> 00:13:53.812 So the answer is really simple. 00:13:54.304 --> 00:13:56.251 It's a metric called frequency. 00:13:56.251 --> 00:14:01.657 Frequency measures how often a person has seen your message or your marketing campaign. 00:14:01.657 --> 00:14:05.154 So that's something our team pays very, very close attention to. 00:14:05.154 --> 00:14:08.173 Frequency kind of has what I would call a sweet spot. 00:14:08.173 --> 00:14:11.254 If you don't serve it enough, they're unlikely to take action. 00:14:11.254 --> 00:14:16.913 If you serve it too much, you have what you're talking about, where they begin a negative association with your brand and with your campaign. 00:14:16.913 --> 00:14:25.298 So there is a sweet spot to it where you kind of have that, that graph that will go up and go down, where performance is going to be a little too low until frequency gets high enough. 00:14:25.298 --> 00:14:26.909 Something like two to three is usually. 00:14:26.909 --> 00:14:38.269 For example, a person needs to see an ad two to three times in order to get that kind of sweet spot of them taking action on it Once you get to territories you're talking about, where you're 10, 15, 20, that's just bad marketing. 00:14:38.666 --> 00:14:42.407 It's just sort of what we'll call set it and forget it, kind of lazy. 00:14:42.407 --> 00:14:48.754 You turn a campaign on and you just let it run and you don't really optimize, you don't check in on it, you don't refresh it, you don't change the target. 00:14:48.754 --> 00:14:50.451 So that's really common. 00:14:50.451 --> 00:14:55.008 That's what you get in a lot of sort of low priced offerings where they'll go sign up for a service. 00:14:55.008 --> 00:15:02.453 They'll turn a campaign on for you Might work coming out of the gates, but then you have what you have, which would be a pretty damaging long term lasting impact. 00:15:02.453 --> 00:15:04.413 So I definitely understand where you're coming from. 00:15:04.413 --> 00:15:06.510 It's not fun to see those ads. 00:15:07.354 --> 00:15:18.480 Yeah Well, so can you kind of explain in your thought process and I know this would be different for your different clients, but what is kind of what you view as the different components of the customer journey? 00:15:20.366 --> 00:15:20.626 Yeah. 00:15:20.626 --> 00:15:28.788 So I think the key to understand here that will be very specific to the brand and the customer and kind of what is it? 00:15:28.788 --> 00:15:31.616 The product or service that they're intending to purchase. 00:15:31.616 --> 00:15:38.451 But, like I said, the key thing to understand from a social perspective is it is not where the person is attempting to take action. 00:15:38.451 --> 00:15:46.417 So, more often than not, what we need to do is find a way to sort of jam a social media marketing message somewhere along their journey. 00:15:46.417 --> 00:16:00.812 So, for example, in a space where we'll call it like home services, a space where lead gen is typically the buyer journey, a person says, hey, I'm interested in learning more, here's my information, let's talk and let's learn more. 00:16:00.812 --> 00:16:03.847 We can be early on in that process and get you that lead. 00:16:03.847 --> 00:16:18.823 But we can also, in social marketing, retarget that person so maybe they become a lead or maybe they go to your website because they're so early that they're they googled it and they're just vetting the different options in their area. 00:16:18.823 --> 00:16:26.695 We can then make sure we're getting in front of that person as they continue to browse social and they continue to look at narrow down list of options. 00:16:26.695 --> 00:16:31.711 So the buyer journey is really really custom and unique to every brand and every product and service. 00:16:31.711 --> 00:16:39.285 That's part of what we do up front in building out a strategy is we try to understand how are your consumers finding you? 00:16:39.285 --> 00:16:42.719 How much time are they spending before they convert for you? 00:16:42.719 --> 00:16:54.408 Because really, where we go in terms of getting ads out in front of them and getting our, our efforts out in front of them is going to be consistent with where their eyeballs are at what stage of that journey. 00:16:54.408 --> 00:16:57.342 So it's a great question I think a lot of you know. 00:16:57.363 --> 00:16:59.312 One thing we do see is a lot like I was mentioning earlier. 00:16:59.312 --> 00:17:03.548 A lot of brands maybe don't have the right data on that. 00:17:03.548 --> 00:17:17.865 We it's sort of surprising and I understand why, but we ask a lot of businesses you know what's the lifetime value of a customer to you, or how long is your sales cycle or how long does the customer stick around, and a lot of times there's an unreliable data on that. 00:17:17.865 --> 00:17:21.515 We don't get good answers or have good insight, which I am. 00:17:21.515 --> 00:17:27.836 Again, I understand it's a resource intensive exercise to get there, but it can be so imperative to understanding. 00:17:27.836 --> 00:17:34.490 How do I, how do I build a really strategic, well thought out marketing campaign without having that data and that insight? 00:17:34.490 --> 00:17:38.893 You're kind of throwing darts, you know, blind in some ways and at some

points of the journey. 00:17:38.893 --> 00:17:45.971 So, yeah, it's a thing that we spend a lot of time and a lot of research on and it's really imperative to getting the strategy right and understanding that journey. 00:17:47.247 --> 00:18:08.113 Right, and I know that you've talked about this, you've touched on this already, but to wrap it up into one questions for people to understand it, what can people do to increase engagement with people who are seeing this, this, the social posts, or this, this messaging and what kind of like decreases engagement? 00:18:11.009 --> 00:18:13.676 Yeah, so I did touch on it earlier. 00:18:13.676 --> 00:18:18.529 In terms of the authenticity to the content, I'll take this in a bit of a different direction, though. 00:18:18.529 --> 00:18:19.090 Nowadays. 00:18:19.090 --> 00:18:25.199 So the authenticity is sort of what is in the content, what is the core theme of the messaging. 00:18:25.199 --> 00:18:27.165 But you can do that all you want. 00:18:27.165 --> 00:18:36.275 You can make it the most authentic, creative, unique, funny, whatever your brand is in your market and still fail to get engagement and fail to get eyeballs. 00:18:36.275 --> 00:18:42.779 And the reason is social nowadays really kills organic, organic impressions. 00:18:42.859 --> 00:18:55.828 They 10 years ago, if you were on Facebook or other social networks, you created a business page, you grew your page following to hundreds or thousands and you would just make posts and they would be seen by hundreds of people with tons of interactions. 00:18:55.828 --> 00:19:01.227 Nowadays, your actual reach is less than 1% on your pages. 00:19:01.227 --> 00:19:08.555 So that means if you have 100 page followers on your business page and you make a post, about one person is going to see that post. 00:19:08.555 --> 00:19:14.894 So what we actually do is we automatically boost all content efforts that we have in place. 00:19:14.894 --> 00:19:23.711 We don't work with brands for the most part outside of strange circumstances where we don't have at least just a $35 a month budget behind a boosted post campaign. 00:19:23.711 --> 00:19:26.843 We do all that completely automatic. 00:19:26.843 --> 00:19:30.613 We have our platform that boost posts for you when they're scheduled out. 00:19:31.273 --> 00:19:42.085 But really that's the simple answer You're going to go from getting one person to see that post to thousands to see that post just from spending literally just over a dollar a day and boosting that content. 00:19:42.085 --> 00:19:51.675 So that'd be my advice for anyone that's not working with us and trying to do it themselves Carve out literally 30, 50 bucks a month to dedicate to boosting content. 00:19:51.675 --> 00:19:55.839 It doesn't even need to be a big strategic call to action driven campaign. 00:19:55.839 --> 00:20:10.961 If you just want people to see your brand, see your message, see a fun event maybe that you held, and you want people to sort of interact and share with their friends, I would recommend that spending small amounts of money to make sure your content gets out in front of people, because the social platforms just kill it on purpose nowadays so they can get a little more money. 00:20:11.965 --> 00:20:15.616 Right, and you know one of the things that I found very interesting. 00:20:15.616 --> 00:20:25.226 So when I would talk to people about brands, I would, I would look for images, because I'm trying to describe the inside and the outside of a business, right? 00:20:25.246 --> 00:20:29.196 So if it's a brick and mortar, people that want to own a business. 00:20:29.196 --> 00:20:31.113 They want to see what it looks like on the outside. 00:20:31.113 --> 00:20:32.912 They want to see what it looks like on the inside. 00:20:32.912 --> 00:20:36.134 If it's got food, they want to see the food. 00:20:36.134 --> 00:20:38.953 And if it's you know, or if it's a service you know, look at. 00:20:38.953 --> 00:20:40.551 They need to get their mind around it. 00:20:40.744 --> 00:20:47.664 And so many people they don't really take the time to take the pictures they need to take, like I'm surprised. 00:20:47.664 --> 00:20:51.655 And then if they do show it, they might show a grand opening before it opens. 00:20:51.655 --> 00:21:01.311 Well, if I'm a business owner, my feeling is this I'm going to have an emotional feeling of look at this nice, expensive store and I don't see any customers in there. 00:21:01.311 --> 00:21:03.532 I'm thinking I might be going broke. 00:21:03.532 --> 00:21:11.557 And some people get it where they do their grand opening shots and they have it where they show people filling the store and lined up out the door. 00:21:12.145 --> 00:21:15.516 Me, as a business owner, personally, that's what I want to get into. 00:21:15.516 --> 00:21:33.315 And people just aren't thinking that or they won't have pictures of their food items or they won't have professionally done pictures of their food items, which does, you know, makes it look more delicious and it wraps your mind around what it is you're going to be doing so with these different businesses and they put that out on. 00:21:33.315 --> 00:21:37.875 Usually you know their Facebook or their Twitter or Instagram or whatever. 00:21:37.875 --> 00:21:41.372 That is like, so important, like what have you guys noticed about? 00:21:41.372 --> 00:21:47.955 Like these assets that describe the company and describe the experience, that are or are not being produced? 00:21:48.767 --> 00:22:00.236 Yeah, it's a great point and it's a challenging topic because I think a lot of it comes down to a person's sort of penchant for wanting to take photographs and willingness to be in photographs and be in that mindset. 00:22:00.236 --> 00:22:02.318 Admittedly, I'm someone who's not. 00:22:02.318 --> 00:22:03.045 You know, I go on vacation. 00:22:03.045 --> 00:22:04.090 I'm not snapping photos. 00:22:04.090 --> 00:22:06.644 My wife's

always like, hey, we got to get a picture, got to get a picture. 00:22:06.644 --> 00:22:11.865 So I can understand that if you're a business owner, that that's not your personality, that's not the thing that's front of mind for you. 00:22:11.865 --> 00:22:13.575 You're just focused on you know. 00:22:13.575 --> 00:22:15.285 Is everything operating smoothly? 00:22:15.285 --> 00:22:16.127 How can I improve? 00:22:16.127 --> 00:22:17.051 You know what we're doing here. 00:22:17.051 --> 00:22:19.553 Let's make sure we open that up to the whole team. 00:22:19.684 --> 00:22:29.671 There's no reason that any employee on staff that does have maybe that photographic background or loves you know photography or it's just passionate about it, they should be taking the photographs. 00:22:29.671 --> 00:22:35.694 It doesn't matter who it's coming from, where it's coming from, because to my one of my core themes here today, they don't need to be polished. 00:22:35.694 --> 00:22:36.616 But you're absolutely right. 00:22:36.616 --> 00:22:40.856 Getting you know assets generated is the starting point. 00:22:40.856 --> 00:22:45.585 We need assets and you need a diversity of assets and, like I said, it can be a challenge. 00:22:45.585 --> 00:22:46.307 I understand that. 00:22:46.307 --> 00:22:47.209 Like to your point there. 00:22:47.209 --> 00:23:08.233 If you're an owner, ideally that's where it's coming from An owner who's invested in, you know, generating a buzz through the authenticity of their local market, getting photographs of their brick and mortar store, people in it, how the you know the look and feel is of a space, because, you're right, a consumer on the Internet needs that photographic proof, you know, you can say it, you can tell them what the experience is like. 00:23:08.314 --> 00:23:09.356 But I'm the same way. 00:23:09.356 --> 00:23:13.555 I'm always looking for photographs of the place I'm going to go to, where you know. 00:23:13.555 --> 00:23:17.353 What is it, what's the alignment, what is maybe the plaza look like, where the location is. 00:23:17.353 --> 00:23:19.224 I'm always looking for those things. 00:23:19.224 --> 00:23:20.249 So it's a great point. 00:23:20.249 --> 00:23:22.211 Like I said, it's a thing we see a lot. 00:23:22.211 --> 00:23:29.393 So our recommendation is always just find people on staff that are good at it, that are reliable, that will consistently churn out those new assets for you. 00:23:31.464 --> 00:23:32.750 Yeah, I agree. 00:23:32.750 --> 00:23:46.213 Well, Corey, any last thing that you want to share with people that you think would be helpful, useful or actionable when it comes to local marketing, or just anything in general. 00:23:46.884 --> 00:23:51.057 Yeah, I mean we spend a lot of time, I think, touching on kind of the locality of our services. 00:23:51.057 --> 00:23:52.288 One thing I want to make sure I mentioned. 00:23:52.288 --> 00:23:58.255 I know your audience here also is pretty big into the franchise development community and space. 00:23:58.255 --> 00:24:03.477 So we also do offer and have a lot of success stories in the franchise development realm as well. 00:24:03.477 --> 00:24:06.292 A lot of the themes of today carry over there. 00:24:06.292 --> 00:24:07.035 You just mentioned it. 00:24:07.035 --> 00:24:10.955 If you're a prospective franchisee, you want to see the place you're going to buy. 00:24:10.955 --> 00:24:12.049 What do these stores look like? 00:24:12.049 --> 00:24:16.512 What does this business look like, maybe even have experienced it yourself? 00:24:16.512 --> 00:24:24.692 So we're pretty well versed in making sure that we can deliver the franchise development message to the right audience in the right target segment. 00:24:24.692 --> 00:24:31.436 Again, we have a lot of data and kind of a track record and success across the franchise development realm as well. 00:24:32.404 --> 00:24:47.637 But the last thing I'd say just we it's a bit salesy, but we have a pilot program as a business and if you check, go to our website and check that out Any campaigns or local markets, reach out if you have any questions about how you're eligible for that. 00:24:47.637 --> 00:24:49.070 It's completely free for 90 days. 00:24:49.070 --> 00:24:54.291 It's a great way to just trial out what it is that we do, and we're also really open to consultation. 00:24:54.291 --> 00:25:02.532 So I know today's chat was, you know, hopefully helpful, in that there are some opportunities for education and kind of how you can leverage social marketing. 00:25:02.532 --> 00:25:09.112 If you ever have any questions about, hey, here's what I'm doing and I'm not seeing success, any recommendations, we're not going to say no only if you work with us. 00:25:09.112 --> 00:25:10.930 Our team will be happy to help out. 00:25:10.930 --> 00:25:18.154 We have resources on our website, on our blogs, we do webinars, so feel free to just come on over, take a look at what we've got. 00:25:18.154 --> 00:25:20.473 If you have any questions, like I said, just reach out. 00:25:20.473 --> 00:25:22.830 Hopefully we can get you some answers and point you in the right direction. 00:25:24.355 --> 00:25:25.037 Thank you, corey. 00:25:25.037 --> 00:25:28.250 I really appreciate you. 00:25:28.250 --> 00:25:30.226 You can go here and check it out https://Franpro. 00:25:30.226 --> 00:25:32.587 vip/GoSocialMadeSimple, Corey, I'm sure we'll talk again soon. 00:25:33.345 --> 00:25:33.566 Awesome. 00:25:33.566 --> 00:25:34.548 Thank you so much for having me.