התמלול המלא של Creating Captivating Quizzes For Your Marketing Funnel with Alefiya Khoraki

we want. 00:05:08.781 --> 00:05:19.608 We want the consumer to be aware of something there that they are not aware of okay, so this for, like, if you're talking about stages of awareness. 00:05:20.110 --> 00:05:22.033 Which stages of awareness is you? 00:05:22.033 --> 00:05:36.074 Only three percent of buyers are in that most aware stage where they will buy your product, but the other 97, either they are not even aware of the problem or they're not aware of you as a solution. 00:05:36.074 --> 00:05:47.562 Okay, so you want to make them aware so that awareness is built through quizzes. 00:05:47.562 --> 00:05:51.374 That's why the diagnostic quizzes are the ones that we use for people where some sort of educational element is involved. 00:05:51.374 --> 00:05:52.899 With e-commerce, we use personality stuff. 00:05:52.899 --> 00:06:00.733 With SaaS also, we use diagnostic stuff, diagnostic quizzes, and the last one was score challenges. 00:06:01.120 --> 00:06:03.767 So that's where the fun element has to be there. 00:06:04.228 --> 00:06:04.630 Yeah. 00:06:04.630 --> 00:06:17.809 So the industry, that a business owner or the person that's responsible, maybe, for the digital marketing aspect, may depend or determine which quiz type is going to make the most sense. 00:06:17.809 --> 00:06:21.045 Even if they already have quizzes, maybe the conversions could be better. 00:06:21.045 --> 00:06:28.288 So that leads to a couple of questions or thoughts I had, as you were saying, that one thought was when I think of this 00:06:28.327 --> 00:06:33.166 I definitely have been one of those people to take the style quizzes, so I'm definitely I enjoy those. 00:06:33.166 --> 00:06:51.206 It also makes me think about back in the day, pen and paper, when we used to read magazines, how there would be those diagnostic type of quizzes and magazines and they would have a scoring system and say well, if you scored between one and five, you fall into this category. 00:06:51.206 --> 00:06:53.033 If you scored between six and ten, you fall into this category. 00:06:53.033 --> 00:06:57.144 What's beautiful, though, now is in a digital world, we now can get a lead from that. 00:06:57.144 --> 00:07:04.120 So one question to you is where does the lead capture happen in the quiz process? 00:07:07.523 --> 00:07:14.329 So if I am the visitor to go and take your quiz, do I enter my email address first. 00:07:14.329 --> 00:07:16.091 Is it the last thing I do? 00:07:16.091 --> 00:07:18.233 Like, where does that fit into this process? 00:07:18.954 --> 00:07:28.963 It depends from industry to industry, okay, but with e-commerce quizzes, sometimes what we do is we ask for the email in the second question. 00:07:28.963 --> 00:07:35.869 Okay, we ask for the name in the first one and the email in the second one and we make it in a way that we want to personalize. 00:07:35.869 --> 00:07:37.612 Then after that it will change. 00:07:37.612 --> 00:07:50.553 Like before that I'm not addressing you

by your name, yeah, but after that question I'm like hi, Sonja, you mentioned the xyz and now it tells me about this, like, um, you have this type of mattress. 00:07:50.553 --> 00:07:54.824 So in all the questions moving forward, I'm I'm addressing you by your name. 00:07:54.824 --> 00:07:57.690 So it becomes extremely personalized. 00:07:57.690 --> 00:07:59.521 So that's one way to go for it. 00:07:59.521 --> 00:08:08.170 And the second way is we ask for the email just before, like they finish the questions, and then they're just like oh, what am I, what am I? 00:08:08.170 --> 00:08:11.189 And then before that there is like OK, just that one last step. 00:08:11.189 --> 00:08:14.848 So we captured their email there, ok so it could be. 00:08:15.230 --> 00:08:16.120 Yeah, as you say that. 00:08:16.120 --> 00:08:23.810 That kind of reminds me of when I took, where they said OK, we're going to provide your results, provide us your email and we'll send you an email with the results, and then you provide the email. 00:08:23.810 --> 00:08:31.225 They give you the results instantly on screen, but they also email you, yeah and I prefer that so I always say that never. 00:08:32.248 --> 00:08:36.880 Don't like, do not like, never say that okay, when they enter their email address. 00:08:36.880 --> 00:08:45.909 Never have another page where they say okay, now go to your email service provider and then check like, then get your results. 00:08:45.909 --> 00:08:59.788 There and there give them the results, because then, from a UX perspective, you might frustrate the customer, because sometimes we are signing up for emails from a different email address and we're using a different email address. 00:08:59.788 --> 00:09:04.245 So, like, suppose if I'm surfing my phone, I'm surfing this list on my phone. 00:09:04.245 --> 00:09:06.147 That's my personal personal email address. 00:09:06.801 --> 00:09:09.750 I prefer getting these promotional emails on my work email address. 00:09:09.750 --> 00:09:10.904 I still open them. 00:09:10.904 --> 00:09:21.811 But now, if you're saying, like check your work email, that work email might be just on my laptop, but you're asking me to go there and then you're not even giving me the results. 00:09:22.299 --> 00:09:23.907 So, you frustrate the customer. 00:09:23.907 --> 00:09:24.662 So don't do that. 00:09:24.662 --> 00:09:31.562 Give them the results immediately and and have something else on the results page that leads them to the email. 00:09:31.562 --> 00:09:35.352 Okay, so the e-commerce course example I gave you. 00:09:35.352 --> 00:09:47.095 We had a 50 pager PDF where we broke down what is the right strategy, where is the right strategy, and where the wrong ones could be the right ones in which scenario? 00:09:47.095 --> 00:09:53.768 And then we also had a webinar where that person taught her students on how to get more clients through that webinar. 00:09:53.768 --> 00:10:03.828 So people were like anyway, it would be top of their mind, and they did rush to check the PDFs, like why did I get the wrong answer, or whatever it is. 00:10:03.828 --> 00:10:05.743 And then they did open the email. 00:10:05.743 --> 00:10:07.167 We do not frustrate them. 00:10:07.167 --> 00:10:08.590 We give them the results. 00:10:08.750 --> 00:10:10.902 And it was a choice to go to that email. 00:10:10.902 --> 00:10:12.629 Right now it becomes a choice. 00:10:12.629 --> 00:10:14.796 Now it doesn't become like a frustration. 00:10:14.796 --> 00:10:28.604 With e-commerce, you can say like, okay, I send this and now, um, this is your style and now I've curated a personal Pinterest board that matches your style and you'll get that via email. 00:10:28.604 --> 00:10:33.394 So now I am prompt, like now I have the habit of opening your email. 00:10:33.960 --> 00:10:39.129 Yeah, how do business owners approach that results part? 00:10:39.129 --> 00:10:40.972 And you gave a few great examples. 00:10:40.972 --> 00:10:56.524 So one would be they get a PDF file back and it seems like there might be groupings, I guess, of results where they might have, like, if I have a PDF file, it's not going to be everyone gets the same file, but maybe there's a few different groupings. 00:10:56.524 --> 00:11:00.625 Like, could you explain, like, what does that look like for results? 00:11:01.687 --> 00:11:12.554 This is like three days ago I delivered a 90 minute master class just for this okay, so we're going to deliver this and and everyone needs to get in touch with you to make it by size. 00:11:14.565 --> 00:11:18.091 So t he cliche answer is it depends. 00:11:18.091 --> 00:11:18.572 Yeah. 00:11:18.572 --> 00:11:26.942 And then the long, longer answer is that usually we have different groupings so we have different like either-- 00:11:27.003 --> 00:11:33.216 If you're doing a personality type, we can, we can take in human design into the perspective. 00:11:33.216 --> 00:11:35.767 And people have assertive traits. 00:11:35.767 --> 00:11:39.315 Some people have more softer, calmer, peaceful side. 00:11:39.315 --> 00:11:46.606 So we usually take into human design into consideration so that we can win their trust and likability from that first section. 00:11:46.606 --> 00:11:48.571 The first section is not to sell. 00:11:49.030 --> 00:12:05.597 It's just like I am describing you so much in detail that you think, like this is something like how I usually take astrology for example here that when that's super relevant, so relevant that you think that this has to make sense, like this is it. 00:12:05.597 --> 00:12:09.370 Like you know, that's how horoscopes are made, they're relevant to everyone. 00:12:09.370 --> 00:12:14.611 Like today you'll see the light and you'll have that, and that's it's so particular and so specific. 00:12:14.611 --> 00:12:16.325 So specificity is there. 00:12:16.325 --> 00:12:30.101 Like just before this call I was with I was consulting someone on a travel quiz and where she had like what's

your personality style and what type of river cruise would I recommend based on that personality style? 00:12:30.101 --> 00:12:31.208 Like, what's your traveling style. 00:12:31.851 --> 00:12:35.052 And there she said that one of you prefer luxury. 00:12:35.052 --> 00:12:36.255 And then it was just there. 00:12:36.255 --> 00:12:37.448 Like you are a person of luxury. 00:12:37.448 --> 00:12:38.894 I was like no, go specific. 00:12:38.894 --> 00:12:45.395 Like tell them, not just in travel, but how their day-to-day life reflects luxury. 00:12:45.395 --> 00:12:52.613 Like whenever you go to the supermarket to choose wine, you don't even look to the bottom shelf and you're always like the elite person. 00:12:52.613 --> 00:12:59.477 You're the Harvey Specter who would never settle for the random tailor suits. 00:12:59.477 --> 00:13:05.217 Your suits are from XYZ brand and you're someone who just walks and talks class. 00:13:05.217 --> 00:13:09.370 So why shouldn't your travel experience reflect your personality? 00:13:09.370 --> 00:13:10.513 And then you take it. 00:13:10.513 --> 00:13:16.352 Take them so you know when you're telling them, you're telling them about themselves. 00:13:16.352 --> 00:13:24.849 But you, what you want is that trust, that smile, that likability, that nod that they are like okay, this is amazing. 00:13:24.948 --> 00:13:31.494 I like that, like I know that, and you know you're kind of like fulfilling their personalities. 00:13:31.494 --> 00:13:33.936 Yeah, so yeah. 00:13:33.956 --> 00:13:37.758 So quizzes can build trust is one of the things I've heard. 00:13:37.758 --> 00:13:43.982 In some cases, specificity is super helpful because it makes it more relatable. 00:13:43.982 --> 00:13:55.981 And then and these are really just great sales tactics in general, even though the idea is not to make the person feel like they're being sold to um, and so that's really important too and then some personalization. 00:13:56.042 --> 00:14:13.076 In some cases, um can also in all cases so, like in this case, if it wasn't a quiz, it would be like, okay, you're going to a cruise and I would uh show all the ways that you can enjoy a cruise. 00:14:13.076 --> 00:14:23.432 But why this makes it super personalized is because each of them is getting a tailored cruise experience according to their personal travel personality style. 00:14:23.432 --> 00:14:27.594 If you're adventurous, you're getting an itinerary just for that adventurous. 00:14:27.594 --> 00:14:35.615 And you know the whole reason why quizzes and the sales part is so effective after the quiz because it's literally me. 00:14:35.615 --> 00:14:39.695 It's not speaking to five different types of people, it's me, legit me. 00:14:39.695 --> 00:14:41.159 So, okay, this is me. 00:14:41.159 --> 00:14:46.196 For me, this is just literally what I want and this speaks to my personality, so let's just do it. 00:14:47.825 --> 00:14:52.998 So this question might throw you on the spot and if you don't have an answer, that's totally fine. 00:14:52.998 --> 00:15:06.578 But just curious of when people, let's say, they end up on a landing page to take a quiz and we know, like, average open rate on an email campaign is, you know, 23 or 20 to 25%. 00:15:06.578 --> 00:15:11.889 Average open rate on text messaging campaigns could be 90 plus percent for quizzes. 00:15:11.889 --> 00:15:15.073 Okay, what would you guesstimate? 00:15:15.073 --> 00:15:23.365 Or if you have like an actual, accurate, based on at least your experience with your clients, like how many people actually see the quiz and then they take the quiz. 00:15:24.850 --> 00:15:27.212 Love that question and this is what I talk about. 00:15:27.212 --> 00:15:35.261 Like, average lead magnet conversion rate is around 3 percent to 30 percent and 30% being the highest. 00:15:35.261 --> 00:15:37.203 Yeah, and with quizzes. 00:15:37.203 --> 00:15:44.041 This is according to ConvertK it with quizzes the average conversion rate starts from the 30% is the lowest. 00:15:44.041 --> 00:15:51.725 So that's why even the most like yucky type quizzes on the internet, they still perform. 00:15:51.725 --> 00:15:52.748 I'm going to get leads. 00:15:52.748 --> 00:15:54.956 Yeah, they are still like. 00:15:54.956 --> 00:15:56.456 It starts from 30%. 00:15:56.971 --> 00:16:01.201 So, the quiz average is 30 to 55 ish percent. 00:16:01.201 --> 00:16:04.818 Okay, that is like those yes/ no surveys. 00:16:04.818 --> 00:16:06.684 And even that is falling in this range. 00:16:06.684 --> 00:16:11.053 The quizzes I've done for clients we've seen above 75. 00:16:11.053 --> 00:16:11.134 Wow. 00:16:11.134 --> 00:16:13.758 So if 100 people are coming in, 75 to 90 people are coming in. 00:16:13.758 --> 00:16:17.783 75% to 90% people are taking that quiz. 00:16:17.783 --> 00:16:27.220 Huge, because what we just don't have, that like only one pager snippet, which usually people only have, that one pager, like take this quiz. 00:16:27.769 --> 00:16:31.039 What we also do is we create, like, we treat it like a sales page. 00:16:31.039 --> 00:16:41.714 So we start with a problem or a dream state and then we say, like this is the context of your life right now and this is the question that is on top of your mind. 00:16:41.714 --> 00:16:47.412 Um, like, shall I buy a home in Yorkshire or shall I buy a home in London? 00:16:47.412 --> 00:16:53.092 Like that's the question and that's the answer that you'll get after taking the quiz. 00:16:53.092 --> 00:17:00.490 Okay, so, and then what we also do is like below in the uh, what do you call it? 00:17:00.490 --> 00:17:08.414 After the fold in the next sections, um, we also break them down on what they will get after they take the quiz. 00:17:08.736 --> 00:17:11.547 Okay, so they will get PDF, they will get the Pinterest board. 00:17:11.547 --> 00:17:18.567 So it also compels them to take the quiz, not just for the answer, but also for the next lead magnet. 00:17:19.028 -->

00:17:44.324 Because here's the thing that people miss quizzes are great lead gen um, lead gen magnet, but they're only attraction magnets yeah, they attract interest so top of the funnel somewhere up there very top of the funnel, like if you just leave a quiz and then you just leave a results page and then you ask them to open the like, go to the email. 00:17:44.324 --> 00:17:45.246 It will not work. 00:17:45.246 --> 00:18:05.832 You need to have that conversion magnet in between, which can be a webinar, which can be a PDF, which can be a book, which can be like a video campaign, which can be some like if you're talking about e-commerce businesses, it could be some special discounts or you know, some special boxes, gift boxes, whatever it is. 00:18:05.832 --> 00:18:13.421 There has to be something more on the results page than just delivering the information. 00:18:14.430 --> 00:18:14.651 Wow. 00:18:14.651 --> 00:18:18.240 So I'm going to get down to asking you a few final questions. 00:18:18.240 --> 00:18:26.919 So one is and you've kind of brought this to light but for people who are really new to quizzes, these quizzes should be built on a landing page. 00:18:26.919 --> 00:18:29.022 Should that landing page live on their website? 00:18:29.022 --> 00:18:32.017 Should it be hosted by some external software? 00:18:32.939 --> 00:18:35.190 So you'll need an external software to host a quiz. 00:18:35.190 --> 00:18:47.281 Unless you have like a super huge marketing budget and you want to build that software yourself, like Omo Health did, then feel free to do everything by yourself, but you'll need an external software. 00:18:47.281 --> 00:18:52.582 The softwares I love the best are Interact, Typeform and ScoreApp. 00:18:52.582 --> 00:18:54.976 I really like these three softwares. 00:18:54.976 --> 00:18:56.220 They're very easy to use. 00:18:56.220 --> 00:19:09.059 Typeform has a video element, Interact is amazing with GIFs and images, and then ScoreApp is the only quiz software which can make personalized diagnosis in each problem sector. 00:19:09.540 --> 00:19:09.761 Yeah. 00:19:10.530 --> 00:19:14.455 So, yeah, all those three and you can host your own. 00:19:14.455 --> 00:19:20.442 So if you're hosting the whole landing page on Interact, the landing page will show Interact. 00:19:20.442 --> 00:19:29.119 So what you can do is host the landing page on your website, like if you're using Squarespace or what is that. 00:19:29.380 --> 00:19:30.663 WordPress yeah, yeah. 00:19:31.349 --> 00:19:33.753 You can use WordPress and whatever you want to use. 00:19:33.753 --> 00:19:39.971 You can use that and then you just embed the quiz on your site, okay, so that? 00:19:39.971 --> 00:19:47.285 So you don't have that watermark or that um URL of that quiz software coming in. 00:19:47.285 --> 00:19:49.778 So that's what I recommend you host it all in-house. 00:19:49.778 --> 00:20:07.915 But if you're like super starting out doing under 5k a month and you want to

just like outsource everything, so host it on the quiz software and then, when your budget grows, host it on your domain got it and and budget wise, what you do is come in what? 00:20:07.976 --> 00:20:10.481 What are the parts that you handle on the quiz side of things? 00:20:10.481 --> 00:20:14.055 Do you handle it from top to bottom or come in and do a specific aspect? 00:20:14.736 --> 00:20:22.645 So I have different tiers and the first tier that we work with is we start with research. 00:20:22.645 --> 00:20:26.500 So it's like it's a non-negotiable, it has to be done. 00:20:26.500 --> 00:20:27.955 It has to be done really well. 00:20:27.955 --> 00:20:49.303 So we spend like two weeks to three weeks on that and that includes surveying your buyers, the one who didn't buy, the people who wrote like negative comments, your competitors, conducting interviews, maybe some guerrilla researchers, then also discussions like going on surveys and forums, amazon reviews, youtube reviews. 00:20:49.303 --> 00:20:56.698 All that process is done and it's very crucial because you have to use your customers words' words when you're talking to them. 00:20:56.698 --> 00:21:07.897 So research, then research report, offer optimization, because if you don't have a good enough offer and you're leading that quiz to that offer, it will not convert. 00:21:07.897 --> 00:21:10.644 So even that's important offer optimization. 00:21:10.644 --> 00:21:12.589 Then you also do story scraping. 00:21:12.589 --> 00:21:28.442 So we meet with the founder and we scrape their stories because we want to lead, we want to create, like in 2024, just pain point marketing is not working, like, hey, you have this problem that we need to surround that problem in an ecosystem of stories. 00:21:29.170 --> 00:21:31.638 So we do story scraping and then we get to the writing. 00:21:31.638 --> 00:21:41.972 So with the writing I write the quiz landing page, the quiz results pages, the emails, everything that goes into the quiz ecosystem, and then that's the first package. 00:21:41.972 --> 00:21:44.861 Then, if they want, we do the implementation and design as well. 00:21:45.450 --> 00:22:02.159 OK, the second package yeah this is way more thought out than I ever imagined and I love how you broke it down in such a short period of time, because I've been on Interact, I've been on Type form and they have those quiz templates and they make it look so easy. 00:22:02.159 --> 00:22:10.132 But the way you've just described it, it seems like you could get way more out of this by taking the approach that you just outlined. 00:22:10.132 --> 00:22:12.057 So I want to thank you so much for that. 00:22:12.057 --> 00:22:24.300 Alefiya, um, I always like to end every every episode sharing um a little bit about you in our lightning round, so I'm just going to ask you a few quick final questions as we wrap things up. 00:22:24.300 --> 00:22:32.084 One of the conversations you and I had previously was just about your extensive travels and just such an interesting background and all the things you've done. 00:22:32.084 --> 00:22:34.376 You shared you've lived a few places around the world. 00:22:34.376 --> 00:22:36.483 What has been one of your favorite places that you've lived so few places around the world? 00:22:36.483 --> 00:22:40.173 What has what has been one of your favorite places that you've lived so far and why? 00:22:41.415 --> 00:22:41.936 Nairobi. 00:22:41.936 --> 00:22:49.153 I love Nairobi, one reason it has the perfect weather all around the year. 00:22:49.453 --> 00:23:07.375 Oh, wow so it's like not super cold, it never snows, but it's like that perfect chilly where you just have the comfiest night every single night and you can just see my smile widening and widening on the name of right, yeah, and the atmosphere is amazing, the greenery. 00:23:07.375 --> 00:23:09.963 Then you get wildlife every now and then. 00:23:09.963 --> 00:23:23.623 I love animals and jungle so you get to experience like musaima or whatever it is, every now and then, whenever you want it, some crazy jungle experiences which, if you want to know, you can hit me up and I'll share some lion photos and rhinosaurs, geocene photos and all that. 00:23:24.609 --> 00:23:25.238 So yeah, Nairobi. 00:23:25.805 --> 00:23:26.872 I love Nairobi. 00:23:26.892 --> 00:23:29.279 Okay, on my list, on my list to go. 00:23:29.279 --> 00:23:36.682 And while you were in Nairobi, I think you shared with me in a previous life-- I always say in a previous life when you did something completely different to what you do now. 00:23:36.682 --> 00:23:38.144 But you mentioned you owned a bakery. 00:23:38.144 --> 00:23:46.393 So did you just jump right into this world of digital marketing and quizzes and funnels like from owning a bakery, or was there some kind of step in between? 00:23:46.413 --> 00:23:49.082 Yeah, it's different for all of us. 00:23:49.082 --> 00:23:57.726 So when I started this business, I was still in my final year of graduation, so I'm 24 and this is what I did when I was 19. 00:23:57.726 --> 00:24:07.336 So COVID hit and I was like, okay, I really need a hobby along with my university classes which was just there in the morning, so let me just do something. 00:24:07.336 --> 00:24:13.563 And I wanted to save $800 USD for a university event. 00:24:13.563 --> 00:24:22.439 I was like it held a lot of meaning to me, so I didn't want to be a spoiled brat and just get it from my dad, so let me just find ways to earn this money. 00:24:22.990 --> 00:24:29.625 So at first I started with baking cheese, homemade cheese, and then my mother was like I don't think this is gonna pick up. 00:24:29.625 --> 00:24:34.338 But I was trying different things and I loved baking, but no one at my like. 00:24:34.338 --> 00:24:37.272 We were only four people at our house and it was covid, so no one ate. 00:24:37.272 --> 00:24:39.798 So, okay, I need to find people who can eat it. 00:24:39.798 -->

00:24:49.078 Yeah, and I need to find the budget to make good stuff so that I don't like um, I don't wipe out all my mother's grocery budget. 00:24:49.078 --> 00:24:50.786 That's how the bakery was born. 00:24:50.786 --> 00:25:02.200 My brother is a photographer, so we had that edge where the branding was super luxurious and the photos were super fancy, so that's what kept the eyes like I was a loot. 00:25:02.200 --> 00:25:04.548 My mother and father was like you loot people. 00:25:04.548 --> 00:25:14.051 So I charged like around 200- 300 for a cake and around 100 for a brownie tray and whereas the normal price there was 30. 00:25:14.071 --> 00:25:22.073 But just because of that photography luxury yeah perceived luxury and that's where I got into marketing. 00:25:22.073 --> 00:25:22.796 So I used to run. 00:25:22.796 --> 00:25:28.279 I figured out this whole Instagram thing because I was running my campaigns on there. 00:25:28.710 --> 00:25:32.917 And then a friend helped me with Facebook Ad campaigns and I was really enjoying the marketing side. 00:25:32.917 --> 00:25:40.078 Like, so much so that I wanted to stop doing the big like, outsource the big, the breaky part, and just keeping doing the marketing campaigns. 00:25:40.078 --> 00:25:45.150 And someone introduced me, like they had, a virtual online marketing seminar. 00:25:45.150 --> 00:25:53.535 I went to that and then I got hooked and a lot of events happened which would take another 10 minutes so that doesn't matter to you all. 00:25:53.535 --> 00:25:55.419 But then I came to India. 00:25:55.419 --> 00:25:57.391 I had like 40 60 days to do nothing. 00:25:57.471 --> 00:26:04.778 My husband I just got married and my husband went for a pilgrimage and that's where I was like, okay, let me just brainstorm ways on what I can do. 00:26:04.778 --> 00:26:11.364 So I started off by cold emailing people on can I be your bakery startup consultant? 00:26:11.364 --> 00:26:13.457 And no one responded. 00:26:13.457 --> 00:26:15.957 And then one thing led to another. 00:26:15.957 --> 00:26:18.880 I started with LinkedIn marketing, then funnels. 00:26:18.880 --> 00:26:21.679 So I did funnels for one of the biggest names on LinkedIn. 00:26:21.980 --> 00:26:22.361 Yeah. 00:26:23.310 --> 00:26:25.137 End-to-end launches and end-to-end funnels. 00:26:25.137 --> 00:26:44.144 And then in March last this year I had one quiz project and it was like it just landed like out of the blue, and it was a quiz project and it got these 75 to 80% conversions, whereas we were getting 30 to 40% average. 00:26:44.144 --> 00:26:46.797 And I was like, okay, this is is something different. 00:26:46.797 --> 00:26:48.323 And then I had another project. 00:26:48.323 --> 00:26:50.009 I was like, hey, this just happened. 00:26:50.009 --> 00:26:54.442 I can't guarantee any results, but I think that this is something interesting and we can try it. 00:26:54.442 --> 00:27:00.083 And then it crossed like it was above more than 80 percent that's okay, this is not beginner's luck. 00:27:00.411 --> 00:27:04.101 Something's clicking and that's what we need to niche down into quizzes. 00:27:04.101 --> 00:27:11.971 So now we, I, my whole team, everyone is just doing quizzes, and then if the clients want help with funnels, we do that as well. 00:27:11.971 --> 00:27:30.278 And the thing that that's why I talked about offer optimization and having the right funnel in place is because, because I've done funnels, I can look at the larger picture yes where the quiz fits in into the funnel yeah, very huge congratulations on such wonderful success. 00:27:30.859 --> 00:27:36.862 How can people get in touch with you if they want to get more information about your services or just see the lion photos? 00:27:38.752 --> 00:27:47.113 I live and breathe on LinkedIn, so you can find me on LinkedIn: a-l-e-f-i-y-a-k-h-o-r-a-k-i, Alefiya Khoraki. 00:27:47.113 --> 00:27:52.527 And yeah, I'll mostly like respond within 24 hours, okay perfect. 00:27:52.867 --> 00:27:53.450 All right, Alefiya. 00:27:53.450 --> 00:27:56.122 Thank you so much for being our guest today. 00:27:56.122 --> 00:27:57.828 We may have to talk to you sometimes. 00:27:57.828 --> 00:27:58.851 Really good information. 00:27:58.851 --> 00:28:01.073 Everyone find Alefiya on LinkedIn. 00:28:01.073 --> 00:28:03.175 Until then, bye, everybody.