► Tell us about you and your podcast
The Business Storytelling Podcast
Top content marketer and customer experience expert Christoph Trappe is joined by experts from around the globe to share tips and tricks on telling better companies stories to engage customers and prospects.
► Why & how did you start this podcast?
I wanted to learn how to podcast, connect with experts and share knowledge. It's been a great journey and most episodes are now also livestreamed.
► How'd you find the time and funding to do this podcast?
I currently do daily episodes and record an episode or so per day. Usually over the lunch hour or later in the afternoon.
► What do you gain from podcasting?
Connections, business and expertise.
► How does your podcasting process look like?
This article walks you through it: authenticstorytelling.net/start-a-video-podcast
I then use Anchor for the podcast distribution: authenticstorytelling.net/how-to-start-a-podcast-anchor-app-hosting-review
► How do you market your show?
20-some podcast channels and repurposing in articles.
► What advice would you share with aspiring (new) podcasters?
Just start. Go for consistency over perfection. My latest book covers the topic as well: authenticstorytelling.net/content-performance-culture-book
► Where can we learn more about you & your podcasts?
My blog: authenticstorytelling.net