# Steve Fretzin

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Susan Silverman: Business Development Isn't Selling, It's Listening

Law school taught you how to practice law, but nobody taught you how to bring in clients or lead people. In her first podcast appearance ever, Susan B. Silverman explains why copying your firm's top rainmaker won't work, and how building on your own strengths, earning trust, and learning leadership…

How Can Lawyers Build a Personal Brand That Grows Their Practice?

Episode Summary: In this episode of Future Rainmakers, host Steve Fretzin is joined by attorney and content creator Russell Knight to discuss the evolving landscape of marketing and branding for lawyers. They delve into the importance of personal branding in an era where everything is online, empha…

Best Of Strategic Budgeting: Every Expense Must Have a Job

Many law firm owners fear looking at their numbers, equating poor financial data with personal failure. Allison Williams dispels this fear by reframing financial management as a scaling framework rather than a source of stress. This episode serves as a blueprint for firm owners to shift from "vanit…

Danny Karon: Legal Wellness, the Missing Pillar of Your Health

You look after your body, your mind, and your money, but when did you last check your legal health? A veteran class action lawyer explains why an ounce of legal prevention beats a courtroom disaster, and how writing and speaking turned his career into something no firm could take away.  In this epi…

Brian Klein: The Books and Habits That Build Better Law Firms

What can a handful of great books teach lawyers about listening, delegation, client service, and building a thriving firm? Brian Klein and Steve Fretzin share the ideas that changed how they work—and how they care for clients.   In this episode, Steve Fretzin and Brian Klein discuss: Listening, em…

Best Of Marketing: Positioning Systems That Justify Premium Fees

The digital landscape is changing; AI platforms like ChatGPT, Claude, and Gemini do not merely "rank" links, they recommend authorities. Allison Williams argues that for law firms to thrive, they must pivot from being found to being trusted. This episode details five core strategies for optimizing …

Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow

Lawyers can’t do everything themselves—and trying to may cost them time, focus, and growth. This episode explores how to delegate effectively, build trust with remote assistants, and focus on the work that matters most.   In this episode, Steve Fretzin and Jaime Nacach discuss: Delegation and prio…

Sales Free Selling with Steve Fretzin

On this episode of Accelerate Your Business Growth, Diane Helbig talks to Steve Fretzin about the right way to approach sales. They discuss the importance of gathering all information before solving problems, presenting solutions effectively, and building trust when discussing money. The conversati…

Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People

How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams.   In this episode, Steve Fretzin and Scott Rahn discuss: Long-term f…

How Lawyers Should Use LinkedIn to Build Better

Episode Summary:  In this episode of Future Rainmakers, host Steve Fretzin dives deep into the strategic use of LinkedIn for lawyers. They explore how attorneys can leverage LinkedIn to build meaningful professional relationships and generate business development opportunities. Steve shares his exp…