# Shiv Gupta
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Top podcast episodes featuring shiv gupta.
Ep 11. Should AI Ads Require Labels? IAB's Transparency Framework Explained, with Caroline Giegerich
YouTube just overtook Reddit as the most-cited source in AI search results. Meta's ad revenue is funding a $135 billion AI spending spree. And marketers are about to see a wave of AI ads during the Super Bowl. But here's the question nobody's answering: should advertisers have to disclose when they…
Ep 12. The Super Bowl Becomes the AI Bowl, with Babs Rangaiah
The Super Bowl LX became the AI Bowl. Anthropic ran ads calling out OpenAI for putting ads in ChatGPT, Sam Altman fired back on Twitter, and the marketing world had a meltdown about whether any of this even matters. Not to mention Svedka's fully AI-generated Super Bowl spot that took 300+ iteration…
48. The Reality of Building a Business You Need to Hear, with Shiv Gupta, CEO, U of Digital
You're not building a business, you're solving a problem.
Shiv Gupta is the Founder and CEO of U of Digital, and he's spent the last eight years learning that lesson the hard way. This week, host Lauren Douglass sits down with Shiv to talk about business fundamentals, staying focused when you want…
Ep 14. Are ChatGPT Ads Making AI Worse? The Engagement Problem, with Ken Rona, JWX
ChatGPT ads are live, and the real danger isn't ad load—it's the business model. When platforms get paid for engagement instead of answers, everything changes. Facebook proved that. Now OpenAI is walking the same path, and marketers need to understand what happens when AI stops prioritizing truth a…
Ep 15. From the Digital Shelf to the AI Shelf — What CMOs Need to Do Now, with Linda Bethea, Danone
Everyone thought AI would kill the consultancies. Instead, OpenAI just partnered with Accenture, McKinsey, and BCG to form the Frontier Alliance — bringing enterprise AI to the brands that need help figuring out where to start. Turns out, the awkward phase of a new technology wave is exactly when c…
Ep 16. Is AI Advertising Ready for Prime Time? Trust, Slop, and the Commerce Media Land Grab, with Tameka Kee, U of Digital
Meta wants to turn its AI chatbot into a shopping engine — but what happens when a chunk of the catalog is fake? OpenAI just partnered with Criteo to inject ads into ChatGPT, and agencies are vibe-coding their own GEO platforms while unicorns raise $100 million to do the same thing. The commerce me…
Episode 100: AI Edge Podcast
Staying on the leading edge of Artificial Intelligence... The landscape of digital marketing is shifting, and industry leaders are sounding the alarm on the hidden biases within AI. In this episode, our very own Stefanie Beach and Nadia Koski join Shiv Gupta and Myles Younger on the podcast to disc…
Marketing Analytics Has A People Problem
Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem.
After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the data is usually telling organizations exactly what they need to know. The real ch…
EP 301: Why an AI Agent Is More Trusted
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!
Growing dependence on AI has revealed how risk and trust are influencing customer shopping behavior. Join Shelley and Shiv Gupta, Chief Analytics and Solutions Officer at Volute Group, as they explore h…
The AI Adoption Gap | Shiv Gupta, Founder & CEO at U of Digital
Why are so many marketing teams still struggling to get real value from AI—and what will it take to move beyond experimentation?
In this episode of The Incremental Marketer, Paul Boruta sits down with Shiv Gupta, Founder and CEO of U of Digital, to explore how AI is reshaping marketing organization…
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