# Rick Wittenbraker

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Heed The Call w/ Howler Brothers' Rick Wittenbraker

"It goes back to the tagline we have at Howler which is, if you have the desire to go do something, then you need to go do it."- Howler Brothers CMO, Rick Wittenbraker Hear about how Howler Brother's Rick Wittenbraker found his passion for the outdoor industry, what excites him in his day to day, …

How to Build an Authentic Brand | Rick Wittenbraker (ex-CMO of YETI)

Rick, the Chief Marketing Officer of Howler Bros and ex-CMO of YETI. Rick shares his journey from his early days at Yeti to his pivotal role at Howler Bros, emphasizing the importance of building authentic brands and creating meaningful customer connections. He dives into the challenges and strateg…

Howler Bros Explains How Experiences Drive Everything in Retail

Howler Bros, One of the coolest emerging men’ s clothing brands, tells us how experiences drive everything in retail whether its in store or DTC.  Today we’re joined by Rick Wittenbraker, Chief Marketing Officer for Howler Brothers, a clothing brand with timeless style of sports with modern influe…

From Yeti to Howler: Rick’s Journey to Building a Beloved Brand

Michael and Alison talk to Rick Wittenbraker from Howler Brothers, about how he capitalized on his experience running marketing at Yeti to growing Howler to the huge beloved clothing brand it is today. The conversation covers business development, but also how as operators and entrepreneurs we can …

Rick Wittenbraker @ Howler Brothers

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building.  He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emp…

Trout Wrangler Podcast S2 Ep92: From Surf to Fly Fishing: Inside Howler Brothers with Rick

Get a FREE month of TroutRoutes Pro ⁠https://troutroutes.onelink.me/NvfJ/6au6z3i3⁠ Get FREE shipping with Cordina Eyewear Use code: RYS_FLIESCLT ⁠https://cordinaeyewear.com/RYS_FLIESCLT⁠ In this episode of the Trout Wrangler Podcast, I sit down with Rick Wittenbraker, co-founder of Howler Brot…

The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers

Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI.    You’ll hear:   → Why the store is the brand → How Howler Brothers was born out of…

#38: Rick Wittenbraker - The Brand Lessons Behind YETI and Howler Brothers

Rick Wittenbraker has built a career by following curiosity into rooms he was not necessarily planning to enter. His path has included private equity in Latin America, commodities trading, a medical device startup, YETI’s early growth, angel investing, and more than a decade helping grow Howler Bro…

#38: Rick Wittenbraker - The Brand Lessons Behind YETI and Howler Brothers

Rick Wittenbraker has built a career by following curiosity into rooms he was not necessarily planning to enter. His path has included private equity in Latin America, commodities trading, a medical device startup, YETI’s early growth, angel investing, and more than a decade helping grow Howler Bro…