# Michael Serazio

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MICHAEL SERAZIO Author and Professor, Boston College

Michael Serazio researches and writes in the areas of media and communication. He is professor of communications at Boston College. His latest book is "The Authenticity Industries." He's also the author of "The Power of Sports: Media and Spectacle in American Culture." He chats here with John about…

Defining 2024 so far; plus, why brands 'de-woked'

It is the first week of July, which means we are officially halfway through the year. And what a year it's been! Brittany sat down with NPR Politics reporter Elena Moore and co-host of NPR's Pop Culture Happy Hour Stephen Thompson, to take stock of what's happened so far in 2024.Then, remember when…

America's National Pastime

Boston College communications professor Michael Serazio discussed how baseball connects Americans to their past and culture. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book descri…

America's National Pastime

Boston College communications professor Michael Serazio discussed how baseball connects Americans to their past and culture. Learn more about your ad choices. Visit megaphone.fm/adchoices

192 - Dr. Michael Serazio

Dr. Michael Serazio, Author and Communications Professor at Boston College, talks Artificial Intelligence in Sports and Education, and Religion in Baseball. Dr. Serazio's books: https://www.amazon.com/stores/author/B00B29TZCW/allbooks?ingress=0&visitId=47522c78-4a41-44cb-a7f0-467275e0bac2&ref_=sr_…

WATCH THE MEDIA Special: The Sports Attention Industry

As part of a year-long study into the state of sports journalism and sports media, John Shrader takes a closer look at what he has dubbed the “Sports Attention Industry.” Others have called it the ‘hot take’ industry. It is often the business of who yells the loudest; it’s about how you get the att…

Sidetrack - Authenticity in the Age of A.I. (with Michael Serazio)

Is it possible for a robot to sell out? This week, we welcome author and communication professor Michael Serazio to talk about authenticity in pop music, especially with the arrival of A.I.-created music. Can a machine be a tortured artist… or at least fake it better than a human? Is this the end o…

Sidetrack - Authenticity in the Age of A.I. (with Michael Serazio)

Is it possible for a robot to sell out? This week, we welcome author and communication professor Michael Serazio to talk about authenticity in pop music, especially with the arrival of A.I.-created music. Can a machine be a tortured artist… or at least fake it better than a human? Is this the end o…