Influencer Marketing: What You Need to Know to Get Started
Does your company work with influencers? Want to incorporate influencers into your marketing? In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com. Show notes: https://www.socialm…
Search and Social: What Marketers Need to Know About the Changing Landscape
Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it? In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Med…
The Consensus Engine: Debbie Kestin Schildkraut on AI, Community, and Influence in B2B Buying
As B2B buying becomes more fragmented, networked, and influenced by AI, how can marketing leaders build trust, align buying groups, and drive decisions with confidence?
In this episode of Beyond B2B Marketing, host Lee Odden sits down with Debbie Kestin Schildkraut, VP, Global B2B Program Lead and…
Customer Context: Heidi Bullock on the Missing Layer in AI-Powered B2B Marketing
AI is changing B2B marketing fast, but as customer expectations rise and B2B marketing tactics become commoditized by AI tools, the real competitive advantage is customer context.
In this episode of the Beyond B2B Marketing podcast, Lee Odden talks with Heidi Bullock, Chief Marketing Officer at Te…
B2B Creativity in the Age of AI: Reuben Webb on Originality, Influence, and Breaking Free of Boring Marketing
Creativity has always mattered in B2B marketing. But in an time where AI can create content, images, videos, and even entire campaigns, human originality may be more valuable than ever.
In this episode of Beyond B2B Marketing, Lee Odden sits down with Reuben Webb, B2B Editorial Lead at The Drum an…
Zero-Click Marketing: Rand Fishkin on Attention, Trust, and the Future of B2B Discovery
Search is changing faster than most B2B marketers realize. AI Overviews, ChatGPT, Reddit, YouTube, influencers, podcasts, and social platforms are fragmenting how buyers discover information and evaluate solutions. At the same time, traditional metrics like rankings, traffic, and even clicks are be…
AI Search Optimization: Trevor Pyle on Visibility, Trust, and Winning AI Search
AI search is changing how B2B buyers discover, evaluate, and trust brands. As platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini increasingly answer questions directly, marketers face a new challenge: optimizing not just for rankings, but for how AI understands, cites, and …
EP 69: Why B2B Influence Is More Than a Media Buy | Lee Odden Top Rank Marketing
Many companies treat influencer marketing like a media buy. The most effective programs look nothing like advertising.
In this episode of Not Just Ads, Lee Odden shares lessons from more than two decades of B2B marketing, content strategy, and influencer programs.
From the early days of search an…
GTM Alignment: Sangram Vajre on Trust, Systems, and Modern B2B Growth
Sangram Vajre says most B2B companies don't have a marketing problem, a sales problem, or a product problem. They have a go-to-market problem.
In this episode of Beyond B2B Marketing, host Lee Odden talks with Sangram Vajre, CEO of GTM Partners, Wall Street Journal bestselling author of MOVE, and…
The Creative Side of B2B Marketing | Lee Odden
What makes B2B marketing truly creative in an age of AI search?
On this episode of The Search Session, Gianluca Fiorelli talks with B2B marketing strategist Lee Odden about creativity beyond content production - from understanding complex buyer information journeys to building trust through creator…
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