S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry.
Kevin argues that designers and agencies don’t build brands. Business…
S07.EP07 - Founder Branding with Amelia Sordell
Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing.
Learn more at justcreative.com/podcast
As audiences become more sceptical of faceless companies, founders and leaders are becoming one of the most powerful trus…
427 - Claude Design & ChatGPT Images...are designers cooked? with Jacob Cass
Jacob Cass recently had a post on LinkedIn go semi-viral, all about whether or not designers are cooked with the recent release or Claude Design and Chat GPT Images.I think it went viral because many designers are worried and scared. But I also think it went viral because many designers are not wor…
S07.EP11 - Pricing Creative Work with Jonathan Stark
In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work.
Together, Jacob, Matt and Jonathan…
How Web Designers Can Charge More By Adding Brand Strategy with Sarah Robb EP 207
Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse
Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb
Sarah Robb of Br…
S07.E13 - Why Story Still Wins in Brand Building with Park Howell
Why do stories move people in ways that facts, features and clever messaging rarely can?
Learn more at justcreative.com/podcast
In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world’s leadin…
Profitable Web Designer Tip: How Web Designers Can Charge More
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal
Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb…
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
We'd be lying if we said AI isn't making the design industry twitchy, right?
Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including:
• Which designers should be the most worried about AI
• How to collaborate with AI effectively
• How and why d…
S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar
AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy.
Learn more at https://justcreative.com/podcast
In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence, a…
S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott
What makes a customer experience memorable?
Learn more at https://justcreative.com/podcast
In this episode, Jacob Cass speaks with customer experience expert and author Si Elliott about the psychology behind how people experience, perceive and remember brands.
Drawing from his book, Customer …
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