# Finn Thormeier
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Top podcast episodes featuring finn thormeier.
RV229 - The 2025 B2B Content Playbook
In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works.
Topics covered in this episode:
Chris’s current content approach and strategy while building Passetto
The …
GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter ex…
How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt
Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.
Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on Linked…
How to Master LinkedIn for B2B
#317 | Dave hosts a live session with Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Founder, CEO, Agorapulse), and Finn Thormeier (Founder, Project 33) to break down what’s working on LinkedIn right now. They discuss why LinkedIn is the most important channel for B2B, why social medi…
Stop the slop. Here's how to do founder-led content — Finn Thormeier @ Project 33
Good content still wins. Finn Thormeier has spent years building LinkedIn presence for B2B executives and he's got a genuinely uncomfortable take on why most of it fails — and it's not the algorithm.
Finn runs Project 33, an executive LinkedIn agency working with B2B founders and C-suite leaders …
How to build & monetize a newsletter w/ Growth Unhinged’s Kyle Poyar
Kyle Poyar is the founder and writer of the wildly popular Growth Unhinged, a newsletter with over 85,000 subscribers about pricing, monetization and GTM. He also has over 110,000 followers on Linkedin.
He started the newsletter in March 2021 as a side project and went all-in about a year ago. Sinc…
My personal coaching session with Jonathan Courtney of AJ&Smart
This episode is a bit different. A little over a year ago, I listened to a podcast between Jonathan and Jason Fried, the co-founder of Basecamp/37signals. I had known Jonathan for a while, and I’m a big fan of Jason Fried, but the episode was very different — it was almost like a therapy session. J…
Why Claude Code won't kill Clay w/ The Kiln’s Patrick Spychalski
Patrick Spychalski is the co-founder of The Kiln, a leading GTM engineering agency and one of only six Clay Elite Studios, their highest partnership tier. They recently got acquired by 2X.
Before The Kiln, Patrick helped Clay stand up its early social, events and partnership motions, back when Clay…
The future of the CMO role w/ Zapier's CMO & Chief AI Transformation Officer
Dan Slagen is the CMO & Chief AI Transformation Officer (CAITO) at Zapier. He joined just over a year ago as SVP Marketing, and recently got promoted to own the company-wide AI transformation mandate.
Before Zapier, he was CMO at Tomorrow.io, where he helped grow the company from $2M ARR to a $1B+ …
How to be weirder on Linkedin (and why you should be)
Jillian Richardson is a Linkedin ghostwriter and runs “Make LinkedIn Weird”. Before degenerating into Linkedin work (I’m allowed to say this because I do Linkedin work), she did standup comedy and 6 years of improv training, which is where she gets her inspiration from.
In this episode, we talk abo…
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