# David Kreiger

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Predictable Revenue in Unpredictable Times with Aaron Ross – Ep 36

David Kreiger sits down with Aaron Ross, author of the bestselling Predictable Revenue, to revisit the principles that reshaped how the SaaS world thinks about sales, and examine what those principles mean in today's high-noise environment. Aaron brings two decades of perspective on outbound, spec…

What Private Equity Really Looks for in Your Sales Org with Jason Mironov – Ep 37

David Kreiger sits down with Jason Mironov of TA Associates to unpack how growth-focused investors evaluate sales organizations. With over a decade of experience leading investments in tech-enabled services, Jason brings a rare "outside-in" lens to what revenue leaders must do to build an investme…

Your Prospecting Problem Is Actually a Playbook Problem with Tom Stearns & Peter Cleary – Ep 38

David Kreiger sits down with Tom Stearns and Peter Cleary for a rare two-guest episode inspired by their newly released book, Graphic Sales: How to Build a Prospecting Playbook for Sales Leaders. Together, they turned decades of real client work and hard-learned lessons into a sales book unlike an…

What Most Inside Sales Leaders Get Wrong and How to Fix It with Lynn Hidy – Ep 39

David Kreiger sits down with Lynn Hidy, Founder of Up Your Telesales, to explore the most common mistakes inside sales leaders make and what it actually takes to build a team that performs consistently over time. Lynn spent over two decades on the inside sales floor and made the unconventional cho…

Do the Opposite: The Contrarian Playbook for Outbound Sales with Justin Michael – Ep 40

David Kreiger sits down with Justin Michael, creator of the Justin Michael Method and author of over 10 books, to explore why doing the opposite of what feels natural is the real key to winning in outbound. His central premise is simple and uncomfortable: whatever thousands of sellers are doing ri…

The Science of Scaling: The 3 Steps to Knowing You're Ready with Mark Roberge – Ep 41

David Kreiger sits down with Mark Roberge, Co-Founder and Managing Partner of Stage 2 Capital, founding CRO of HubSpot, and senior lecturer at Harvard Business School, to break down the three-step framework behind his new book, The Science of Scaling — a data-driven answer to the question most foun…

The Secret Behind 'Discovery Prospecting'

What if discovery started before the first sales meeting? In this episode of the Sales Today podcast, Fred Copestake is joined by David Kreiger, founder and president of SalesRoads, to explore why many salespeople are getting prospecting wrong and how a discovery-led approach can completely chan…

From Struggling Seller to Sales Evangelist: Donald C. Kelly on Why Process Beats Talent – Ep 42

David Kreiger sits down with Donald C. Kelly, founder of The Sales Evangelist, one of the longest-running B2B sales podcasts in the world with nearly 2,000 episodes, and Chief Creative Officer of Blue Mango Studios, to break down exactly how a struggling seller becomes a closer. In this episode, t…

Building Your First AI Agent When You Don't Know Where to Start with Denise Willett – Ep 43

David Kreiger sits down with Denise Willett, Vice President of Sales at Coconut Software, which builds appointment, queuing, and video banking tools for financial institutions, and former CRO of Nest Wealth. Over the past year, Denise has been building AI agents hands-on for her own sales team, and…

How to Choose, Roll Out, and Govern the Tools in Your Sales Stack with James Donaldson – Ep 44

David Kreiger sits down with James Donaldson, Founder and Director of Stakki, a RevOps consultancy that helps B2B revenue teams choose and implement the right sales tech. His team has implemented 80+ sales tools across more than 20 outbound teams. In this episode, he breaks down how revenue leader…