# Brian Mchale
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Brian G. McHale is a US academic and literary theorist who writes on a range of fiction and poetics, mainly relating to postmodernism and narrative theory. He is currently Distinguished Humanities Professor of English at Ohio State University. His area of expertise is Twentieth-Century British and American Literature.
Insights from MAICON 2025: AI Agents, Zero-Click Search & Upskilling
In this episode of Go Beyond, a podcast by Brandience, host Brian McHale, Owner & CEO of Brandience, and Ryan Grant, Digital Media Associate, break down the biggest takeaways from MAICON 2025 – the Marketing AI Conference in Cleveland. Join Ryan and Brian as they share expert insights on what’s nex…
Sonic Branding: How Audio Shapes Brand Identity & Consumer Memory
In this episode of Go Beyond by Brandience, discover how sound can transform your brand identity and create emotional connections that visuals alone can’t achieve. Brandience Executive Creative Director Tim Hogan and Associate Creative Director Mollie Neff break down the art and science of sonic br…
What Slows Teams Down and How to Get Moving Again
In this episode of Go Beyond by Brandience, VP of Client Leadership Jess Poe and Account Director Sarah Bolan unpack the real reasons teams stall and the practical steps agencies and brands can take to regain momentum fast.
From decision paralysis and shifting priorities, to internal misalignment a…
How to Pitch Creative Ideas With Insight, Execution, & Influence
In this episode of Go Beyond by Brandience, VP & Executive Creative Director Tim Hogan joins host Brian McHale to break down what really determines whether creative ideas get approved or shut down in the pitch room.
Drawing from decades of agency experience, Tim explains why great creative doesn’t …
The Signals Driving Today's Social Media Performance
In this episode of Go Beyond by Brandience, host Brian McHale is joined by Danyelle Horrillo, VP of Digital Media, and Molida Ran, Social Media Specialist, to unpack what the new signals for success are in the social media space.
From algorithm shifts and AI saturation to authenticity, discovery, a…
Building Trust and Authenticity Through Video
In this episode of Go Beyond by Brandience, President of SpotOn Productions Ian Murray joins host Brian McHale to explore how brands can build trust and authenticity through video in the age of generative AI.
Drawing from decades of video production experience, Ian explains why AI is a powerful too…
AI Forward, Not AI First - with Brian McHale
Plenty of companies have bolted AI onto how they already work and called it transformation. Far fewer have rebuilt the business around it.
In this episode of The Trending Communicator, host Dan Nestle talks with Brian McHale, CEO and owner of Brandience, who bought a struggling traditional ad age…
What If AI Is Already Writing Your Brand's Story? (feat. Brian McHale & Brian Erickson)
Your brand is already showing up in AI search results — and you probably didn't write any of it. Brian McHale, CEO of Brandience, has watched brands lose control of their narrative to ChatGPT and Gemini not because they said the wrong thing, but because they said nothing specific enough. In this co…
The Dual-Lens Dilemma: Building the Brand While Driving the Business
In this episode of Go Beyond by Brandience, host Brian McHale sits down with marketing and business leader Rob Collins to tackle one of the biggest challenges facing marketers today: balancing long-term brand building with short-term business results.
Drawing on leadership experience spanning franc…
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