B2B User Testing with Ben Labay
In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero.
He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market.
Transcript and other ways to listen here:
https://briandavidhall.com/ben…
S1 E9 | Using Data in Experimentation Frameworks with Ben Labay
This week, Kevin and Rachel chat with Ben Labay, Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quan…
How to Leverage Disruption in Experimentation | Ben Labay
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experime…
Maximizing ROI with Conversion Rate Optimization
If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, …
Episode 11: How to get tactical with your experimentation strategy
Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.
Are Prioritization Frameworks Overrated? ft. Bhav Patel
In the episode, Shiva and Bhavik "The Sick" Patel discuss prioritization frameworks. Theoretically, they are a fantastic mechanism for ensuring you have a testing program which focuses on high ROI tests - especially when resources are limited. However, they do have some drawbacks worth discussing, …
Nailing Your CRO Interview ft. Ben Labay
Knowing the job market is hard as hell recently, Shiva Manjunath decided to enlist the help of Ben "The Zen" Labay, CEO at Speero, to help you nail that CRO interview. Ben Labay has a TON of experience hiring at Speero - he even hired Shiva at some point, which he quoted as "my best hire at Speero …
165: The Do's and Don'ts of Successful Employer Branding with Ben Labay
Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and …
Exploring Velocity vs. Quality in Experimentation ft. Emma Travis
We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but a bit more nuance to it.
There is a time and place for quality. But there is a time and place for velocity and scaling …
Your First 30 Days as a CRO ft. Gertrud Anirudhan
What do you .... actually do in your first 30 days as a CRO? Besides like health insurance and get a laptop, and fight with IT to get access to all the tools?
Gertrud “Valhalla” Anirudhan joined this ep to share her wisdom, AND journey, into this, as she recently joined a company and actually wen…
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