# Tariq Hassan

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S1, EP4 - Navigating The Ghost of Cultures Past

In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews Tariq Hassan, one of the industry’s most recognized marketing lead…

Marketing pro Tariq Hassan on how McDonald’s embraced its Donald Trump drive-thru moment

When now-President Donald Trump decided to put on an apron and serve customers at a McDonald’s drive-thru on the 2024 campaign trail, it put Tariq Hassan, then McDonald’s chief marketer, in a tight spot. On this week’s Mixed Signals, Ben and Max sit down with the former Golden Arches CMO to discuss…

Tariq Hassan (McDonald's, PetCo, Bank of America) The Power of Creating Psychological Safety in the Workplace and at Home #028

In this episode of CEOs & ABCs, Kevin sits down with Tariq Hassan, former Chief Marketing Officer of McDonald’s, to unpack a belief that shaped his entire leadership philosophy: you cannot get to incredible outcomes when fear of failure is baked into the system. Tariq shares how growing up dyslexi…

Tariq Hassan on Fear, Failure, and Brand Role in Culture

What if the fear of failure is the biggest thing standing between your team and greatness? Tariq Hassan — former CMO and Chief Customer Experience Officer of McDonald's and former CMO of Petco — has spent his career contemplating this question. In this episode of “Unbossing,” hosts Rishad Tobaccow…

First, Let's Understand!

In Episode One of Turning Points, GCERF's Lilla Schumicky-Logan sits down with Hatem Shatnawi and Tariq Hassan to set the scene. The camps in northeast Syria. The families left behind. The evidence that shows this works. And the question that runs through everything: can we afford not to act? A pod…

EP170: Why Marketers Need To Become Growth Architects

In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald’s, Tariq shares lessons from leading transformation at some of the world’s …

Wendy’s shakeup continues, Taco Bell collabs with Olivia Rodrigo, and indie restaurants score a win

On this week's Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including Wendy’s ongoing executive turnover, Taco Bell’s celebrity partnership, and sales data that’s good news for independent restaurants. First up is Wendy…

Dark Social Marketing: The $60 Billion Attribution Gap Marketers Can’t See - EP 048

Why can your best customers remember the recommendation, but not the ad that started it? Matthew and Chris investigate the $60 billion attribution gap created by private messages, social platforms, podcasts, and AI tools. They also unpack Wendy’s appointment of former McDonald’s CMO Tariq Hassan, t…

Wendy's new marketing and customer chief Tariq Hassan talks the masterplan - and a marketer manifesto

Two weeks ago Tariq Hassan landed at Wendy’s fired up with a newly minted remit from the CEO as the chief marketing and customer growth officer. Two months earlier Hassan was on stage at the Cannes Lions with an ambitious manifesto of sorts for marketing, marketers and as it turns out, a wobbly $12…

Tariq Hassan's blueprint for Wendy's

One platform mapped to customer - and some quick promotional wins.