Governance is everything: Simo Ahava on making GTM a bridge, not a back door
I’ve wanted this conversation for years. Simo Ahava, co-founder of Simmer and partner at 8-bit-sheep, sits down with me to talk about the messy middle where marketing and engineering meet. We get honest about Google Tag Manager as a bridge, not a back door. We talk governance over clever hacks, and…
DAD-013: Measurecamp 2025 Review Part 1
In this episode of Digital After Dark, Andrew and Matt dive into their experiences at MeasureCamp London 2025, an unconference powered entirely by the analytics community. They reflect on the energy that comes from 450+ analysts giving up a Saturday to learn, share, and collaborate as well as reman…
Protect your critical thinking - Live at Analytics Summit
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Techn…
Boosting GA4 with BigQuery, with Johan van de Werken
Johan van de Werken thrives best at the sweet spot between data, business & technology.
Graduating with a philosophy degree from the University of Utrect, my guest started his career as a journalist for several Dutch publications, writing about everything from events and pop culture to media, pol…
2026 - we are back and it aint sayf
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Techn…
Raw data doesn't spark joy
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news i…
14# Simo Ahava (Co-founder: Simmer, Partner: 8-bit-sheep, Co-host: Standard Deviation Podcast) on Teaching Technical Marketers When AI Removes the Incentive to Learn, Why Critical Thinking Is the Skill AI Can’t Replace, and What Agentic Commerce Means for Data Layer Architecture
In this episode of Knowledge Distillation, Katrin Ribant speaks with Simo Ahava – quite simply the person the entire digital analytics and technical marketing community turns to when they need to understand how things actually work. Simo has been writing about web analytics, tag management, and the…
80% is the new 100%
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)
Sign up to the Simmer Newslet…
New Customer, Who Dis?
This Podcast is sponsored by Team Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)
Sign up to the Simmer Newslett…
Simplification or lawsuits?
This Podcast is sponsored by Team Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)
Sign up to the Simmer Newslett…
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