WWE, the Agentic Shelf & What AI Is Changing in Advertising| E37
WWE is attracting new sponsors. AI agents are becoming part of the shopping journey. Retail media forecasts are getting bigger. And brands are testing advertising in places consumers may not expect.
In this episode of Media Monitor, Kelly Sweeney and Sean Wright go straight into the headlines and b…
How the World Cup Became a $2B Advertising Event|E39
The World Cup has become a much bigger advertising business in the U.S.
In this episode of Media Monitor, Kelly Sweeney and Sean Wright break down Guideline’s first-ever game-by-game World Cup advertising analysis and look at how the 2026 tournament changed the economics of the event.
The headline …
Ep. 325 - It's Worse But I Love This
Ep. 325 - it’s worse but I love this
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Why More Streaming Inventory Is Pushing Ad Prices Down|E40
Media Monitor spends plenty of time talking about how much advertisers spend.
This week, Kelly Sweeney and Sean Wright flip to the other side of the equation: what are advertisers actually paying?
Using Guideline’s Q2 digital ad pricing data, Sean compares CPM trends across the U.S., UK, and Canada…
Can the Right Sports Moment Make an Ad Twice as Memorable? | Gina Waldhorn| E41
A touchdown with four minutes left in a close game isn't worth the same thing as a touchdown during a blowout.
So why should advertisers buy those moments the same way?
In this episode of Media Monitor, Kelly Sweeney and Sean Wright are joined by Gina Waldhorn, SVP of Marketing and Advertising at G…
AI, Ad Spend & the Amazon–OpenAI Deal: What Advertisers Should Watch| E42
AI is moving faster. Advertising tools are getting smarter. Brands can do more themselves than ever before.
So why aren't agencies disappearing?
Kelly Sweeney and Sean Wright are back with a Media Monitor Grab Bag, breaking down three advertising headlines that reveal where the market may be headin…
Is Social Media Becoming Social Again? |E43
Social media was originally supposed to connect people.
Then came feeds, algorithms, creators, advertising, endless scrolling and platforms designed to keep us consuming.
Could the next era of social media move back toward where it started?
In this episode of Media Monitor, Kelly Sweeney and Sean W…
Amazon's Emmys Bet, Apple's Ad Changes & the Future of Retail Media|E44
What's changing in advertising—and what do the numbers tell us?
In his first solo episode of Media Monitor, Sean Wright takes the microphone to examine four major industry developments shaping advertising, media buying, streaming, and retail media.
With Kelly stepping away from the show, Sean intro…
Ghost Viewers: Understanding Streaming Audience Behavior | Justin Fromm, Samsung Ads|E45
Streaming audiences are constantly moving. But where do they go—and what brings them back?
In this episode of Media Monitor, Sean Wright welcomes Justin Fromm, Head of Industry Insights at Samsung Ads, for a data-driven conversation about one of the most interesting developments in connected TV: gh…
2026 World Cup Advertising: What Drove $1.5 Billion in U.S. Ad Revenue?|E46
The 2026 FIFA World Cup generated approximately $1.5 billion in U.S. paid-media advertising revenue. But the biggest story isn't just the number—it's what drove the growth.
In this episode of Media Monitor, Sean Wright takes a deep dive into Guideline's latest analysis of advertising activity surro…
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