# Scott Bedbury
Suosituimmat podcast-jaksot
Päivitetty:
Scott A. Bedbury (born October 3, 1957) is an American branding consultant. He is CEO of Brandstream, a branding firm, and co-founder and chairman of Upstream Research, an analytics startup. He was Nike's advertising director from 1987–1994, and Starbucks' chief marketing officer from 1995–1998.
015: The Top 10 Most Valuable Brands
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote A great brand is a story that's never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to lo…
Nimble Hippo Radio: Scott Bedbury
Nimble Hippo Radio met with Scott Bedbury, the CEO of Brandstream and the mind behind many famous American brands. Bedbury was Nike Advertising Director from 1987-94, giving the world the “Just Do It” campaign — one of the most iconic of all time. He also served as Starbucks’ Chief Marketing Office…
12 Readings in Account Planning - intro
In this episode I outline a chapter I contributed to the revised 2nd edition of Readings in Account Planning edited by Hart Weichselbaum Which came out in March 2017 10 years after initial publication. Other authors include Malcolm Gladwell Scott Bedbury, Paul Feldwick and Mery Baskin
Scott Bedbury: Serving Others in All That You Do
In today’s episode, we sit down with Scott Bedbury, world-renowned brand consultant, author, and speaker who has played a central role in the success of massive names like Nike, Starbucks, and Airbnb. His bestselling book, A New Brand World, is a must-read for anyone working in business today. In t…
#23 [Startup Sessions] - Goodlawyer Startup Series Episode 3: “The Product” with Tom Alvarez
![#23 [Startup Sessions] - Goodlawyer Startup Series Episode 3: “The Product” with Tom Alvarez](https://cdn-images-3.listennotes.com/podcasts/the-goodlawyer-show/goodlawyer-startup-series-QJDXY1F7H5o-8Dwofdb127P.300x300.jpg)
Today we bring you Episode 3 of our Startup Series where we are taking you behind the scenes at Goodlawyer to show you the highs and lows of running an early stage startup.
On the show we have on Tom Alvarez, Chief Product Officer and Co-founder at Goodlawyer. Tom takes us through the eclectic role…
A new BRAND world
A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in t…
Achieving Your Brand Standard
In this episode Phil and Greg discuss “Achieving Your Brand Standard,” what that means, and building a strong brand. They discuss how to define what branding means to you and your company, as well as how to create new branding standards that will help you shine in today's marketplace. Discover the …
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