Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker)
In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) a…
Kitchen Side: Correlations, Chaos, and ChatGPT
In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mis…
Who Owns AI Visibility?
In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team unpack a question that’s coming up more and more: who actually “owns” being found in AI search—and what AI visibility means for modern marketing teams. They explore why the “AI is killing SEO” debate misses the point, …
Kitchen Side: AI Search Tactics, Telemetry and Team Structure
In this Kitchen Side episode of The Long Game Podcast, Alex and David are joined by Nick Lafferty from Profound to unpack how teams are navigating AI search visibility amid shifting metrics, attribution challenges, and unclear best practices.
They discuss how companies choose which prompts to track…
What is Content Engineering?
In this episode of The Long Game Podcast, Alex Birkett sits down with Josh Spilker, Head of Search Marketing at AirOps, to explore how content teams are evolving in response to AI, automation, and changing search behavior. Josh draws on his background in SEO, writing, and systems thinking to outlin…
Kitchen Side: The GEO Gold Rush Problem
In this Kitchen Side episode, Alex Birkett, Allie Decker, and David Khim unpack the increasingly noisy world of AI search (GEO/AEO), including spam tactics, flawed attribution models, and widespread confusion around what actually drives results.
They explore why visibility without revenue is a tra…
Event Marketing Strategy: Why Most Conferences Fail to Sell Tickets (And How to Fix It) | Epic Events by vFairs | Peep Laja
Peep Laja has done what most conference organizers only hope for, built events that people actually want to attend, pay for, and come back to, year after year, across nearly two decades.As CEO of Wynter and a three-time founder, Peep has run conferences from the ground up, made every expensive mist…
Kitchen Side: The Internet Has a Memory
In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea…
Kitchen Side: The Price of Certainty
In this Kitchen Side episode, Alex Birkett and David Khim unpack the volatility of AI search, from citation drift and the sudden Reddit citation drop to why chasing every new AEO tactic is both exhausting and, often, a losing game.
They explore how to build durable brand visibility upstream of any …
Three Dinosaurs Talk AEO (with Benji Hyam & Devesh Khanal)
In this episode of The Long Game Podcast, Alex Birkett sits down with Benji Hyam and Devesh Khanal, co-founders of Grow and Convert, to separate what's real from what's noise in AI search optimization. Drawing on their work with 100+ brands and their own AI visibility tracking data, they challenge …
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