How to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant)
#379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built heavily on partnerships. Patrick breaks down the difference between hyperscaler tech alliances and reseller partnerships…
Stop Measuring Training by Attendance: The Real Formula for L&D Success | Ready Set Exec Leadership Podcast
Most companies measure L&D ROI with two things: course completion rates and "how did you feel about the course" surveys. Josh Cutler says both are nearly worthless
With 20+ years in learning design, starting in the chaos of the New York City school system, Josh became known as the person companies …
We cut $200k in Ads and Lost Zero Leads. Are You Wasting Your Budget? | Ready Set Exec Leadership Podcast
What if your $200,000 a month Google ad budget was doing almost nothing, and the leads would have shown up anyway? Kurt Uhlir turned off exactly that amount in B2B paid media and watched close rates stay flat. That's just one of the things he's learned across 60+ corporate transactions, 20+ patent…
70% of Workers Feel No Joy or Meaning at Their Job and What Leaders Can Actually Do | Ready Set Exec
70% of the workforce finds no meaning or joy in their work. That stat comes from Amy Lucan, Chief Joyologist at Tito's Handmade Vodka and culture strategist Ingrid Hobbs has spent 16+ years in global CPG and spirits brands trying to change it.
In this episode, Ingrid breaks down why companies keep…
Build your Executive Presence with Don Weber | Ready Set Exec Leadership Podcast
Bill Gates wasn't naturally charismatic. He was dry, not very funny, and didn't come across well on camera. So he hired a comedian not for a week, but regularly, over a long period of time, to teach him how to be more personable and likable.
Don Weber knows this because he knows the person who work…
Why Treating Your Team Like "Family" is a Terrible Idea | Ready Set Exec Leadership Podcast
I treated my team like family. That is a terrible idea. Despite what every leadership book tells you, that is the worst advice ever. Goals first. Team second.
Alan Lazaros said that in the first 10 seconds of this conversation. He meant every word of it. Alan is the CEO and co-host of Next Level Un…
How to Survive the AI Marketing Revolution | Melih Oztalay | Ready Set Exec Leadership Podcast
Here's an exercise Melih Oztalay wants every business owner to do right now. Go to ChatGPT. Ask it to list the top 10 companies it would recommend in your industry. Your company will not be on that list. Then ask it why. It will give you a to-do list. That to-do list is your entire GEO strategy for…
Linda Carlisle: Your Turnover Rate is Secretly Killing Your Margins | Ready Set Exec
Only 31% of US employees are engaged at work, an 11-year low. The other 70%? Checked out, actively disengaged, or job-hugging while waiting for something better. It's costing the global economy $8.9 trillion a year. And the root cause almost always traces back to leadership and communication.
Linda…
Treating People Well is Your Ultimate Competitive Advantage | Bruno Signacco| Ready Set Exec Leadership Podcast
One coffee shop kept Bruno waiting 20 minutes, brought a cold cappuccino, and didn't apologize. The next day, he went to the competitor. They brought it in one minute, hot, with a smile and left a free plate of biscuits he didn't order. He never went back to the first place. That's the whole lesson…
PODCAST-HAKUKONEET
Voit käyttää verkkosivustoamme etsiäksesi3,831,945-podcasteja ja196,905,369-jaksoja ihmisten, paikkojen tai aiheiden mukaan.
Tietoon sijoittaminen tuottaa parhaiten, joten kuuntelen podcasteja.
‐ Benjamin "Llamacorn" Franklin
MUOKKAA
Kiitos, kun autoit pitämään podcast-tietokantaa ajan tasalla.
