Episode 5: Megan Heuer - Account Based Marketing
Today we’re speaking with Megan Heuer. She’s a veteran of ABM practices, she’s worked with Gartner, Peppers and Rogers, Sirius Decisions, Forrester, Engagio and now a consulting group in The Bay Area called Winning by Design. She shared so many insights into best practices around ABM for High AC…
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)
What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to take us in the right direction for 2021 and beyond.…
Ep 159 Megan Heuer - Where do you start with Account Based Sales Development?
Through her career Megan Heuer has forged a path to become a renowned expert on modern Marketing and Go-to-Market strategy. From leading the research team at SiriusDecisions, to running her own business as a highly sought after consultant, she brings a depth and breadth of knowledge and experience …
Talkin' CRM S02E01
This week, Megan Heuer and I interview an amazing duo Ashleigh Cook and Jay Gaines and boy did they bring it!
Come for the benchmarks and best practices for digital and hybrid #B2B events, Stay for the great discussion on moving your brand forward with effective storytelling, and some inside scoop…
Richard Owen on Predicting Customer Success: Talkin CRM S02E02
Colin Brogan and Megan Heuer interview Richard Owen, Net Promoter Score - NPS - pioneer, and Founder of predictive analytics firm OCX Cognition.
04:33 Richard isolates the fundamental problems with current NPS approaches
11:44 Richard explains that 90% of customer success comes down to just …
S2 Episode 2: Five Priorities for Product Marketers in 2022
We’ve all been there.
2022 is a clean slate, product marketers. There’s no better time to step back and assess what you learned throughout the pandemic.
There’s no better time to ensure you’re using your finite resources on the right priorities.
Speaking of priorities …
Rowan Noronha, Founder of…
Bonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market Problem
Most companies just don’t get it.
The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new boo…
Episode 20: Former and Current Prep Athletes
Juniors Jack Coleman, Grace Rothrock and Simon Lee take you on a deep dive into the experiences of D1 athletes that have been students or faculty here at Seattle Prep. In this episode, they interview Megan Heuer '00, former student and cross country runner that now holds a spot in the Hall of Fame,…
Episode 6 - With Former VP of Marketing at Engagio, Megan Heuer
It's makeover time.
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, a…
Megan Heuer on Building a Trusted Mentorship Network
Having a solid mentorship network is a game-changer for B2B startup leaders today. Mentors can offer wisdom, fresh perspectives, constructive criticism and even emotional support. They can also help expand your professional network, connecting you with valuable contacts and opportunities when you n…
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