# Jonah Berger
Suosituimmat podcast-jaksot
Päivitetty:
jonah berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published articles in academic journals, teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.
Sponsored: The Art of Disruption (Dell Podference) | 1
Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being …
No, you can't buy fame (re: the Stella Lefty debate)
Re: the Stella Lefty discourse
TIME STAMPS + TOPICS:
0:00 - Introduction
2:40 - What is a nepobaby, by definition?
5:30 - The Rise of Stella Lefty
6:33 - Who is Stella Lefty’s family?
8:10 - Chappell Roan being accused of nepotism
8:46 - How should we define fame and how do we measure it
10:5…
Snooki and the Handbag
Look down at what you're wearing. You picked out that blue shirt, right? And those sandals — you decided on those because they're comfortable, didn't you? Well, maybe not. Researcher Jonah Berger says we tend to be pretty good at recognizing how influences like product placement and peer pressure a…
Episode 55: Snooki and the Handbag
Look down at what you're wearing. You picked out that blue shirt, right? And those boots — you decided on those because they're warm, didn't you? Well, maybe not. Researcher Jonah Berger says, we tend to be pretty good at recognizing how influences like product placement and peer pressure affect ot…
Why We Fight the Changes We Know We Need | Jonah Berger
In this episode, Jonah Berger explains why we fight the changes we know we need. Jonah explains why pushing harder, piling on more reasons, or simply telling ourselves what we “should” do can actually create more resistance. Instead, he shares how identifying and removing the barriers to change can…
Episode 01: Onboarding
Welcome to the pod! Meet your hosts, discover the joy of an oyster agenda, experience the schadenfreude of Libby’s and Faye’s finer moments, and more!
In This Episode
Oyster Talk: what it is and why it matters
Big Sis Sounding Board: how to push back on deadlines, using AI for headshots
What We’r…
#23: The Psychology of Premium Pricing: Why the Right Clients Pay More (Charge Your Worth Pt. 3)
Why do two businesses offering what looks like the same service charge completely different prices? And why do some clients happily pay two or three times more?
In Part 3 of the Charge Your Worth series, Jamie breaks down the psychology behind why people pay more. Using research on pricing and dec…
How to Say the Right Thing
The right words can open doors—but the best negotiators know that language works only when it creates genuine connection. In Magic Words: What to Say to Get Your Way, Wharton professor Jonah Berger explains how subtle shifts in language can make us more persuasive, creative, and confident. Then M…
141: Jonah Berger - The Hidden Forces That Shape Our Behavior
Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger ha…
EP 317 - Phill Agnew on Why Sounding Beige Is the Real Risk
This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click here
ABOUT YOUR TEACHER
Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically a…
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