# John Shehata

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John Shehata 📰 Extra, Extra! Read All About SEO

John is a highly experienced SEO with over 25 years of expertise in the digital marketing space. He has worked with numerous major companies, including Disney, ESPN, The Atlantic, and more. He has served in leadership roles directing SEO teams of over 100 experts. He founded the enterprise SEO comp…

SERP’s Up | The great balance between evergreen & trending content for SEO & beyond

How do you simultaneously incorporate evergreen & trending content into your SEO lineup?  Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically.  Offering his perspective, the founder of NewzDash, John Shehata, s…

How Will Google's SGE Results Affect the Industry?

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publish…

🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

https://page2pod.com -  In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution. John shares his unique journey f…

The Shocking State of Digital News with John Shehata

In this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diver…

517. The New SEO: Adapt or Die with John Shehata

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audi…

What Comes Next for News SEO and Publishers | John Shehata

Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators?  In this episode of The Search Session, Gianluca Fiorelli sits down with John Shehata, audience growth consultant and news SEO expert, to explore the shifting landscape of visibility. They dive into why news SE…

169. How To Optimize For Google Discover With John Shehata

Google has many parts to its algorithm. However, the focus that everyone should be thinking about is their discovery algorithm. Google discover is another step in the evolution of Google Hummingbird and the shift from search based on keywords to a more holistic system that takes content quality int…