Why Storytelling Is the Super Skill of the AI Age, With Joe Lazer
Today’s episode dives into one of the most pressing topics in marketing and leadership today: the impact of AI on the creative and marketing professions, and why storytelling is more essential than ever. Host Sara Payne is joined by Joe Lazer, Chief Marketing Officer at Pepper and author of the new…
3,000 Ideas in 30 Days: The Anti-McKinsey Method
Two ex-McKinsey consultants quit the firm in the early 90s to do the opposite of what McKinsey does. The first time they tried it, one company found $400 million in earnings.
Jeremy Eden and Terri Long, co-CEOs of Harvest Earnings Group and authors of the New York Times bestseller "Low-Hanging Frui…
Super Human Skill: Storytelling
We tell ourselves the future belongs to whoever can code the fastest, analyze the most data, and automate the most tasks. But what if the real advantage in the age of AI isn’t technical at all—it’s the ability to make a room feel something? In this episode of Tough Day, KVJ sits down with Joe Lazer…
Why Storytellers Are More Valuable in the Age of AI with Joe Lazer
"AI was going to get better at technical skills like coding and data analysis much faster than storytelling, because it's much easier to objectively define what is correct code. With storytelling, it's much more ephemeral. AI researchers have called it absurd, trying to quantify what good storytell…
91: Why Storytelling Is Your Superpower in the Age of AI
Most people think AI is coming for writers and creatives first.
But what if everyone's wrong?
On this episode, host Jenn Mancusi talks with Joe Lazer, author of the Amazon #1 release "Super Skill: Why Storytelling Is the Superpower of the AI Age."
Joe pioneered the content marketing industry a…
The AI Reality Gap
AI demos look great. AI in real production work? Different story.
Last quarter, Shane wrapped a TV show — a hybrid of live action and animation. Going in, the social media hype around AI animation tools suggested they could carry real production work. Shane tested them and was massively disappointe…
Most research dies in the darkness | Joe Lazer, author of Super Skill
Joe Lazer, best-selling author of The Storytelling Edge and Super Skill, on why storytelling gets more valuable as AI gets better, and what to do differently the next time you present research nobody acts on.
Joe was an early leader at Contently, where the inbound engine his team built drove over 9…
AI Was Supposed to Replace Writers. It Did the Opposite
In 2023, every consulting firm published the same forecast: AI was coming for
writers first. Joe Lazer went the other way. He took paternity leave, went down
the research rabbit hole, and came out believing the opposite — that AI would
make storytellers more valuable, not less. People told him he w…
Why Storytelling Is A Leadership Superpower | With Joe Lazer
Every kid is a natural storyteller. Somewhere along the way, most of us lose our nerve for it. Joe Lazer believes rediscovering that skill may be one of the most powerful ways to connect with other people, especially in an age of AI.
A writer, marketing executive, and AI strategist, Joe has spent …
Joe Lazer: The science of storytelling (#446)
Welcome to the seotools.pro Podcast website page featuring Joe Lazer, where we will explore "The Science of Storytelling." Joe Lazer is a renowned storyteller, coach, and consultant who has worked with organizations and individuals to help them master the art of storytelling. In this episode, he sh…
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