TRANSKRIPTIO 🔗
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We do not rise to the level of our expectations.
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We fall to the level of our training.
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This is not a TED Talk.
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My name is Freddy Cruz, founder of Speak Podcasting, and welcome back to Your Mic.
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What does an old quote have to do with podcasting?
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Nothing, you say?
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Hard disagree.
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It's got everything to do with podcasting.
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But before we get to that, let me take you back to peewee football.
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It's the time of year, okay?
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I played for the Klein Jets.
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Think of me as a soft, pudgy kid.
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Not the soft, pudgy, middle-aged bro you see every now and then on Instagram.
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But I was a soft, pudgy kid, brutal Houston August, running laps until I literally puked.
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My coaches, Tamez, Knight, and Torres, rest in peace Coach Torres,
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They ran us for a hard reason.
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What I did not know until years later, decades later, was that my coach had actually asked my mom if she wanted to take me home that day.
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Thank God she didn't.
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Because what that taught me wasn't try harder, even though that's probably what I heard.
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But,
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because I was definitely not running fast enough for coach's pleasure.
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It was that the work you do before the pressure shows up is the only thing that holds when pressure actually arrives.
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Here's what that looks like for a podcast host.
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You wake up at six, you get the kids out the door, spend all day putting out fires at work, dinner, dishes, laundry, and now it's 11 o'clock.
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You've got no episode in the queue in your next release.
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Drum roll is doing 48 hours.
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If that happens once, do the hard thing.
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Record the episode.
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But if that happens every week, stop calling it grit.
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It's not a discipline problem, it's a systems problem.
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You didn't fail because you were tired.
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You failed because your process required you to be a hero on a Thursday night at 11 o'clock.
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Heroes, they burn out.
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Systems, however...
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They ship.
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One of our legacy clients, her name is Dr. Angela Sturm, host of Beauty Unveiled.
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Check her out on Apple, Spotify, and YouTube.
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She can record literally six talking head videos in 90 minutes with no script.
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Not because she's some superhuman, although sometimes I think she is, but because she's built a repeatable batch process, a topic bank, a recording block on her calendar, and a checklist she doesn't really have to think about.
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That's training.
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That's falling to the level of your system instead of hoping your willpower shows up on the worst day of your month.
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If your show has you sprinting to the finish line every single week, it is definitely holding you hostage.
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It just doesn't have duct tape over your mouth.
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So hit me up for a free roadmap.
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You can grab it at speakpodcasting.com slash free resources.
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Plan and build your bank of topics.
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Batch your recordings.
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Keep two episodes in reserve at all times, possibly more.
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And,
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Do that and the next bad day does not touch your release schedule.
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Listen, you don't need more motivation.
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What you actually need is a system strong enough that motivation stops being the thing your show depends on because eventually that motivation is going to run out, possibly at 11 o'clock on a Thursday night.
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I believe in you.
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So go build that show.
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And thank you so much for spending your time with me.