Jakson Why You Might Be Actually EATING Plastic without Even Knowing it täydellinen litterointi

00:03:59.534 --> 00:03:59.754 Yeah. 58 00:03:59.854 --> 00:04:12.139 Yeah, so it's a process where they take cookware, they dip it in sulfuric acid, and essentially what it's doing is hardening the metal or aluminum so that it can't scratch, it can't dent. 59 00:04:12.460 --> 00:04:19.603 And this was kind of my first exposure to seeing the other side of manufacturing, where they're using a lot of poor manufacturing processes. 60 00:04:19.623 --> 00:04:21.564 And in this case, they're using sulfuric acid. 61 00:04:22.084 --> 00:04:24.045 I used to walk kind of trade shows. 62 00:04:25.586 --> 00:04:26.868 within the cookware industry. 63 00:04:27.008 --> 00:04:31.054 And you go through booths and booths of plastic and poor materials. 64 00:04:31.214 --> 00:04:40.006 And I used to kind of come out of those trade shows feeling just kind of like depressed about the industry on why is cheap materials going to be a good thing. 65 00:04:40.827 --> 00:04:42.288 but common material in the market. 66 00:04:42.368 --> 00:04:49.550 And throughout this whole kind of experience, it was great to be, you know, kind of getting my first entrepreneurial journey, getting to run a brand. 67 00:04:50.031 --> 00:04:54.472 But at the same time, I always had this kind of urge to launch something that was safer. 68 00:04:54.612 --> 00:05:06.457 And I didn't feel good about selling products with plastic or hard anodized aluminum, and eventually kind of discovered Teflon and PFAS and the dangers of those. 69 00:05:07.030 --> 00:05:12.276 Yeah, I want to talk about that because that's pretty much like the pivotal moment for you, right? 70 00:05:12.296 --> 00:05:17.742 When you found out that certain materials contain these toxic chemicals, right? 71 00:05:17.902 --> 00:05:18.303 Exactly. 72 00:05:18.623 --> 00:05:21.106 So, and that's a huge shift for you. 73 00:05:21.126 --> 00:05:21.747 What year was this? 74 00:05:22.546 --> 00:05:24.748 This was back in 2017 or 2018? 75 00:05:25.288 --> 00:05:26.149 This is way back. 76 00:05:26.209 --> 00:05:28.231 You know, I started the podcast in 2017. 77 00:05:28.271 --> 00:05:33.035 So people weren't really talking about PFAS and these toxic chemicals. 78 00:05:33.055 --> 00:05:38.020 It's only like in the last two years that we've really, you know, gone deep on microplastics. 79 00:05:38.360 --> 00:05:40.302 You know, so the world is now waking up to that. 80 00:05:40.942 --> 00:06:01.988 um before we bridge the gap i think it might be really good to define what all of these are so walk me through specific materials i really want to know what pfoa is ptfe i know what pfas is but you can obviously um touch on that a bit more but why they're still in cookware in 2026 and what they all do 81 00:06:02.626 --> 00:06:03.046 Absolutely. 82 00:06:03.126 --> 00:06:04.547 So PFAS has a category. 83 00:06:04.567 --> 00:06:06.288 They're also known as forever chemicals. 84 00:06:06.348 --> 00:06:09.950 The reason they're named that is once they're made, they can't actually be broken down. 85 00:06:10.911 --> 00:06:16.534 And so PFAS were first introduced back in the late 1930s, early 1940s during the Manhattan Project. 86 00:06:18.435 --> 00:06:24.598 kind of was built out of this time period and later commercialized in the 60s or 70s. 87 00:06:24.718 --> 00:06:31.041 And the main benefit of PFAS or Forever Chemicals as a category is that they're extremely nonstick. 88 00:06:31.101 --> 00:06:34.203 So anything that you can think of in your home that you're wearing, 89 00:06:34.843 --> 00:06:41.165 umbrellas that repel water, any liquid, typically those have some type of PFAS in them. 90 00:06:42.045 --> 00:06:46.147 And so one of the first use cases for PFAS was within cookware. 91 00:06:47.027 --> 00:06:53.049 And interestingly, over time, there's about 14,000 to 15,000 types of forever chemicals actually made. 92 00:06:53.129 --> 00:06:58.010 And really the common variable between them is that they have fluorine and carbon. 93 00:06:58.530 --> 00:07:03.412 And so the chemical structure is slightly different depending on the 14,000 or 15,000 in the use case. 94 00:07:04.432 --> 00:07:08.055 But where Forever Chemicals were really first introduced was within cookware. 95 00:07:08.676 --> 00:07:11.378 And so this was in the early 1970s. 96 00:07:11.438 --> 00:07:16.583 This was a huge revolution in terms of cookware for the first time being nonstick. 97 00:07:17.464 --> 00:07:27.552 And for about the first kind of 30, 40 or 50 years within cookware, having Teflon on it, it leveraged this chemical called PFOA, which is one of the types of PFAS. 98 00:07:28.433 --> 00:07:29.874 And so PFOA. 99 00:07:30.855 --> 00:07:37.660 Over the course of a few decades, had a number of studies come out showing that it was linked to cancer and a lot of negative health outcomes. 100 00:07:38.401 --> 00:07:41.163 And it ended up actually getting banned in 2015. 101 00:07:42.084 --> 00:07:49.389 And so now today, what's in kind of PFAS cookware is PTFE, which is kind of a new type of PFAS. 102 00:07:49.770 --> 00:07:56.455 The difference is a couple of carbons, but it's still a forever chemical within traditional nonstick cookware. 103 00:07:56.925 --> 00:07:59.647 Well, it kind of made sense back then, right? 104 00:07:59.667 --> 00:08:10.053 You know, we were moving into this era where we were trying to become more industrialized, you know, even with our time, figuring out, you know, what is the best use case scenario of our time? 105 00:08:10.073 --> 00:08:15.116 You know, the rise of the internet, like things were just coming back where we just would start to understand productivity. 106 00:08:15.256 --> 00:08:21.060 And then these new inventions of, hey, we can, you know, you can now fry an egg and it doesn't have to stick to the pan. 107 00:08:21.080 --> 00:08:24.782 I can only imagine at the time what this would have meant, right? 108 00:08:25.638 --> 00:08:26.019 Absolutely. 109 00:08:26.039

--> 00:08:34.749 It was a Marvel innovation that really came to market and really was the main kind of cookware material for many, many years. 110 00:08:34.809 --> 00:08:41.817 And, you know, I think look at a lot of materials that have kind of come to light over the past decade or so. 111 00:08:42.478 --> 00:08:47.801 Oftentimes, there's not a lot of research at the beginning, and it takes kind of many decades to really understand the impacts. 112 00:08:48.622 --> 00:08:57.407 And I think one of the things with PFAS in general is at Carraway, we like to define the word toxic with kind of three definitions. 113 00:08:57.987 --> 00:08:59.248 One is toxic for human health. 114 00:08:59.588 --> 00:09:00.789 One is toxic for animals. 115 00:09:00.949 --> 00:09:02.770 And the third is toxic for the environment. 116 00:09:03.270 --> 00:09:14.836 And I think what's really been interesting is through the development of PFAS and the 14 or 15,000 types, we've kind of come to realize that forever chemicals are really pervasive in the environment. 117 00:09:15.377 --> 00:09:17.578 So once they're made, they can actually be broken down. 118 00:09:17.638 --> 00:09:18.378 It's in our water. 119 00:09:18.438 --> 00:09:19.319 It's in our soil. 120 00:09:20.440 --> 00:09:25.085 We're consuming it every day through different products, materials, the air, etc. 121 00:09:26.446 --> 00:09:36.017 And like a lot of materials, it kind of takes something new or an alternative or an incumbent coming in to present an alternative to what consumers are using today. 122 00:09:36.530 --> 00:09:40.273 You mentioned this word fluorinated, is that how I say it? 123 00:09:40.293 --> 00:09:41.114 Yep, fluorinated. 124 00:09:41.414 --> 00:09:53.986 Fluorinated compounds, and they are lipophilic, meaning that they accumulate in fat tissue, which is scary because that must mean that they can cross the blood-brain barrier, essentially, and get into brain tissue as well. 125 00:09:54.246 --> 00:09:56.767 Yeah, so there's a lot of studies out there on PFAS. 126 00:09:57.167 --> 00:10:09.010 I think one of the challenges today is there's so many types of PFAS, and it takes so long to do clinical trials and studies and toxicology that there's not enough data on every single type. 127 00:10:09.110 --> 00:10:19.192 But from what we know and a lot of the studies out there, PFAS as a whole, whether it's PFOA or other types, have really proven to be extremely dangerous. 128 00:10:19.332 --> 00:10:22.313 And when it comes to your home and your kitchen and your health, 129 00:10:23.153 --> 00:10:29.656 there are alternatives to use that are safer and you don't necessarily need to bring that risk within the home. 130 00:10:30.377 --> 00:10:39.741 And I think one of the really interesting things about PFAS in general is I think the longevity of the use case. 131 00:10:39.821 --> 00:10:47.685 So I think what's interesting is Teflon is typically used because it is a material that lasts longer and it's

really impenetrable. 132 00:10:47.745 --> 00:10:49.086 But on the flip side, 133 00:10:50.126 --> 00:10:56.110 The fact that it actually lasts forever means that it's actually, you know, more pervasive and dangerous for a longer period. 134 00:10:56.350 --> 00:10:57.331 Like packeted food. 135 00:10:57.391 --> 00:10:57.852 Exactly. 136 00:10:58.112 --> 00:11:03.876 And so because this lasts longer, is this why it's like the default for most manufacturers? 137 00:11:04.096 --> 00:11:04.416 It is. 138 00:11:04.496 --> 00:11:11.341 So I think what's interesting in cookware in the kitchen is when I started Carraway back in 2017. 139 00:11:11.381 --> 00:11:14.243 So I think to start, this was only a couple days. 140 00:11:14.763 --> 00:11:17.185 or years after PFOA was phased out. 141 00:11:18.306 --> 00:11:25.271 And at that time, personally, I was like a lot of people starting to eat healthier, you know, buying organic and grass fed. 142 00:11:25.351 --> 00:11:32.096 And I think the whole like wellness economy really started in food and then started making its way into supplements and beauty. 143 00:11:32.116 --> 00:11:37.760 And the home was kind of the last place that really got tackled and, um, yeah. 144 00:11:38.961 --> 00:11:47.146 You know, I think like a lot of categories, the kitchen is one where you've had a lot of legacy brands sitting on shelves for many, many decades. 145 00:11:47.166 --> 00:11:49.847 They've got supply chains built around certain materials. 146 00:11:51.228 --> 00:11:56.551 And unless there's kind of pressure to change, there's really no reason for brands to innovate. 147 00:11:56.591 --> 00:12:02.615 And so this was a category where it kind of took brands like Carraway and others to bring forth an alternative. 148 00:12:02.635 --> 00:12:03.175 Yeah. 149 00:12:03.976 --> 00:12:13.923 And, you know, the whole supply chain and happy to talk, go deeper into it is really built around PFAS, which, you know, we're around for many, many decades. 150 00:12:14.263 --> 00:12:19.127 There is something I see over and over again with the women I work with. 151 00:12:19.587 --> 00:12:24.811 They're doing everything right, training, eating well, optimizing sleep, and they still feel off. 152 00:12:25.392 --> 00:12:28.334 Low energy, brain fog, mood fluctuations. 153 00:12:28.855 --> 00:12:31.797 And a lot of the time, it comes back to something really simple. 154 00:12:32.318 --> 00:12:37.482 They're evidently deficient in key nutrients such as iron, folate, zinc, calcium. 155 00:12:37.582 --> 00:12:40.625 vitamin D, B vitamins, especially if they're menstruating. 156 00:12:41.145 --> 00:12:44.128 And most supplements just don't account for that. 157 00:12:44.688 --> 00:12:50.594 They're built on male default models or they chase symptoms instead of fixing the foundation. 158 00:12:51.154 --> 00:12:53.016 That's why I started using Daily Basis. 159 00:12:53.436 --> 00:12:56.079 It's a cycle-aligned multivitamin powder. 160 00:12:56.479 --> 00:12:57.360 Two formulas, one, 161 00:12:57.820 --> 00:12:59.421 one for each phase of your cycle. 162 00:12:59.921 --> 00:13:09.306 Replenish in the first half, especially around your period, to restore what you're losing and balance in the second half to support mood, inflammation, and gut health. 163 00:13:09.947 --> 00:13:11.447 It's one stick a day. 164 00:13:11.768 --> 00:13:12.728 You mix it with water. 165 00:13:13.028 --> 00:13:13.409 That's it. 166 00:13:13.809 --> 00:13:17.551 For me, the biggest shift has been consistency in how I feel. 167 00:13:17.971 --> 00:13:25.055 More stable energy in the first half of my cycle and in the second half, better focus, better mood, and I'm sleeping better. 168 00:13:25.775 --> 00:13:29.117 It's foundational, not a stack, not a quick fix. 169 00:13:29.798 --> 00:13:32.439 Just one thing a day that covers what most people are missing. 170 00:13:32.900 --> 00:13:36.342 They're doing a really special offer for the Neuro Experience audience. 171 00:13:36.742 --> 00:13:41.905 You can use code Neuro for 50% off your first month. 172 00:13:42.425 --> 00:13:45.807 That is code Neuro for 50% off. 173 00:13:46.048 --> 00:13:47.328 The link is below in the show notes. 174 00:13:47.649 --> 00:13:50.330 I'm actually really interested in the birth of Carraway. 175 00:13:50.590 --> 00:13:51.471 What does Carraway mean? 176 00:13:51.751 --> 00:13:54.193 So Carraway stands for where cares go away. 177 00:13:54.314 --> 00:13:57.937 And, you know, our mission as a brand is to make all homes non-toxic homes. 178 00:13:58.457 --> 00:14:02.561 And so, you know, we view the home as kind of your safe haven, a safe space. 179 00:14:02.581 --> 00:14:06.385 And we really don't want consumers to have any worry within their household. 180 00:14:07.607 --> 00:14:08.628 I would love to know. 181 00:14:08.688 --> 00:14:15.795 I'm like extremely interested in founders, their brain and, you know, you know, the birth of a new product. 182 00:14:15.835 --> 00:14:16.536 It takes a lot. 183 00:14:17.197 --> 00:14:28.908 If you look at this from a neuroscience perspective to really understand and, you know, decompress what a founder goes through in terms of creativity, like the neural architecture that's involved in that is very different. 184 00:14:28.929 --> 00:14:30.130 That's why we don't have. 185 00:14:30.690 --> 00:14:32.951 you know, founders everywhere, right? 186 00:14:33.251 --> 00:14:43.033 Although a lot of people now are, you know, trying to act like one, but like, you know, to really start something so monumental, like you have to take so much into consideration, both product and mission. 187 00:14:43.173 --> 00:14:45.033 And I think that that's what Carraway does. 188 00:14:45.053 --> 00:14:49.334 You're very mission led, as you just mentioned, but the product is really special. 189 00:14:49.374 --> 00:14:52.055 Like, um, I only use Carraway. 190 00:14:52.595 --> 00:14:54.576 I use it evidently in my

cookware. 191 00:14:54.596 --> 00:15:00.038 I've got all the pots and pans necessary, but the cutting boards as well. 192 00:15:00.498 --> 00:15:02.619 And I share the same mission as you. 193 00:15:02.779 --> 00:15:06.300 I'm trying to make my life incredibly non-toxic. 194 00:15:06.620 --> 00:15:07.340 It's so funny. 195 00:15:07.560 --> 00:15:15.003 My friends will come over to my small New York City apartment, I always say, and I've got two air purifiers in the apartment. 196 00:15:15.023 --> 00:15:16.264 They're like, is this really necessary? 197 00:15:16.284 --> 00:15:18.885 I'm like, probably not, but I'm doing it anyway. 198 00:15:19.405 --> 00:15:19.525 So 199 00:15:20.405 --> 00:15:25.434 What was it like for you mindset-wise at the birth of this company in 2017? 200 00:15:26.397 --> 00:15:27.477 I was always an entrepreneur. 201 00:15:27.497 --> 00:15:33.158 I grew up with parents who had a small business and I actually tried to launch my first startup out of college. 202 00:15:33.238 --> 00:15:38.759 So I always knew I wanted to run something that one failed, but was a great learning experience. 203 00:15:38.900 --> 00:15:46.481 And for me, I've always just wanted to do something that I love, do something that really drives impact. 204 00:15:46.621 --> 00:15:54.643 And I don't think if you asked me a decade ago, if I'd be in kitchenware, it was something I kind of got tossed into, 205 00:15:57.904 --> 00:16:04.370 I think what's so great about the home and the kitchen is there's so many spaces to tackle, both from a design and material standpoint. 206 00:16:05.291 --> 00:16:09.635 But when starting Carraway, I mean, initially, you just want to survive, right? 207 00:16:09.715 --> 00:16:14.680 And so you have this grand mission, but the business really needs to work to help you. 208 00:16:14.720 --> 00:16:15.781 have a major impact. 209 00:16:15.841 --> 00:16:19.502 And so we started with just cookware when we launched to market. 210 00:16:19.562 --> 00:16:25.546 We launched with ceramic nonstick, which at the time had been in the market, but nobody really talked about it. 211 00:16:25.586 --> 00:16:34.350 Kind of sat on retail shelves and we felt like there was a great opportunity to tell the story around ceramic and that there is a nonstick option and alternative to Teflon. 212 00:16:34.850 --> 00:16:37.372 And so the mission started super, super small. 213 00:16:37.492 --> 00:16:44.135 And, you know, we launched three months before COVID, which was super interesting because, you know, 214 00:16:44.935 --> 00:16:46.895 COVID hit, we didn't know what was going to happen. 215 00:16:47.016 --> 00:16:49.716 And, you know, lo and behold, everyone was trapped at home. 216 00:16:49.756 --> 00:16:50.536 They were cooking. 217 00:16:51.056 --> 00:16:54.677 They're focused on their health and the brand really took off from there. 218 00:16:54.737 --> 00:16:59.378 And so it's been extremely, you know, an extremely hard journey. 219 00:16:59.618 --> 00:17:00.918 Very exciting and fulfilling. 220 00:17:01.018 --> 00:17:03.098 And I feel like we're just getting started. 221 00:17:03.138 --> 00:17:06.379 And while we started in cookware, we're now in bakeware today. 222 00:17:06.459 --> 00:17:09.460 Food storage, cutting boards, utensils and. 223 00:17:09.720 --> 00:17:09.960 Oh, yeah. 224 00:17:09.980 --> 00:17:11.240 The food storage is amazing. 225 00:17:11.500 --> 00:17:19.104 Yeah, and our mission now is to really bring that same attention to detail and design and materials across the full home and kitchen. 226 00:17:19.764 --> 00:17:26.368 So what is it about your pans that competes with Teflon but is a safer option? 227 00:17:26.388 --> 00:17:28.029 Like what is it in there? 228 00:17:28.269 --> 00:17:36.173 What's the special ingredient, no pun intended, that you have in your cookware that's allowing my eggs to not stick to the pan? 229 00:17:36.803 --> 00:17:38.424 So we use a ceramic nonstick. 230 00:17:39.264 --> 00:17:47.830 It's made in a sole gel process, which is just kind of a liquid form of ceramic that then gets hardened in an oven and there's no PFAS in it. 231 00:17:47.930 --> 00:17:51.212 And so ceramic is widely available. 232 00:17:51.412 --> 00:17:56.935 It's, you know, we want others to come into the market and also sell ceramic, but it's really interesting. 233 00:17:56.955 --> 00:18:01.237 There's a lot of resistance in the category from some of the old incumbents to changing. 234 00:18:01.337 --> 00:18:05.220 And interestingly, it costs the same to make ceramic as it does Teflon. 235 00:18:05.941 --> 00:18:06.402 What? 236 00:18:06.763 --> 00:18:07.345 It does, yes. 237 00:18:08.047 --> 00:18:10.534 Why is Teflon still on the market then? 238 00:18:11.133 --> 00:18:11.693 It's crazy. 239 00:18:12.613 --> 00:18:13.353 It's a good question. 240 00:18:13.393 --> 00:18:15.134 I mean, consumers don't want it. 241 00:18:15.734 --> 00:18:16.994 Retailers don't want it. 242 00:18:17.354 --> 00:18:27.356 And I think like a lot of industries, you have these bigger companies who have really built their whole businesses off of this one material and have really failed to innovate and are resisting it. 243 00:18:27.396 --> 00:18:34.397 I think really interestingly, there are six, I think around six states right now who have actually banned PFAS and cookware. 244 00:18:34.457 --> 00:18:38.238 Minnesota went into effect for the first state last year in January. 245 00:18:39.118 --> 00:18:40.298 of 2025. 246 00:18:41.159 --> 00:18:44.060 Recently, Maine and Colorado banned PFAS and cookware. 247 00:18:44.080 --> 00:18:46.201 I think Connecticut and a few others are up next. 248 00:18:46.321 --> 00:18:52.963 And a lot of these groups are kind of lobbying and fighting to keep PFAS on shelves. 249 00:18:53.103 --> 00:18:59.946 And really the only reason is just failure to innovate and adopt kind of where the consumer's going. 250 00:19:00.046 --> 00:19:03.427 And, you

know, from a manufacturing standpoint, 251 00:19:04.641 --> 00:19:07.944 It's really no different than just choosing one material over the other. 252 00:19:09.105 --> 00:19:11.307 But ceramic comes in all types of qualities. 253 00:19:11.367 --> 00:19:16.211 And I think the thing that we really take pride in at Caraway is we're the most third-party tested brand in the market. 254 00:19:16.311 --> 00:19:23.397 So we test for over 600 types of PFAS, 20 heavy metals, total organic fluorine. 255 00:19:23.477 --> 00:19:28.641 So if there's no organic fluorine, it means there's no PFAS in it amongst a lot of other materials. 256 00:19:29.372 --> 00:19:32.073 Oh my God, Jordan, I love this, right? 257 00:19:32.133 --> 00:19:37.734 So I'm, if you've done any homework on me, I'm very big on a few supplements, right? 258 00:19:37.794 --> 00:19:41.636 And the supplement industry is extremely unregulated. 259 00:19:42.396 --> 00:19:52.239 And something that I always tell the listeners is make sure that the brand of supplement that you go to is third party tested, whether that is NSF certified. 260 00:19:52.259 --> 00:19:53.599 And that's not the only one you want to have. 261 00:19:53.999 --> 00:19:56.680 Like thorough testing on what you're putting in your body. 262 00:19:57.220 --> 00:20:03.482 I've never heard of a cookware company third-party testing their products. 263 00:20:03.942 --> 00:20:04.742 What does it look like? 264 00:20:04.762 --> 00:20:07.583 So you do, you mentioned 600 PFAS chemicals. 265 00:20:07.623 --> 00:20:07.843 Yeah. 266 00:20:08.083 --> 00:20:12.645 What else is it actually, like what are you exposing when you go through these third-party testing? 267 00:20:13.268 --> 00:20:15.089 Yeah, so it's a rigorous process. 268 00:20:15.609 --> 00:20:17.629 Typically we're testing the interior surface. 269 00:20:17.649 --> 00:20:21.090 We also test, you know, exterior coating, handles, etc. 270 00:20:22.051 --> 00:20:24.331 And it really differs by product. 271 00:20:25.111 --> 00:20:26.972 And not all ceramic is equal. 272 00:20:27.052 --> 00:20:31.553 And so it's really important for brands to be doing these tests. 273 00:20:31.713 --> 00:20:33.854 And, you know, I think, you know, I'm going to be doing this. 274 00:20:34.034 --> 00:20:37.295 I believe we're the first brand to test for 600 PFAS. 275 00:20:37.355 --> 00:20:41.696 The lab we actually went to could only test for 200 before, and we really pushed for more. 276 00:20:41.736 --> 00:20:44.417 We'd like to get to that 14,000 to 15,000 eventually. 277 00:20:45.998 --> 00:20:59.942 But what can actually happen in manufacturing, and this was something we brought to our manufacturers, was back in 2019 when we first launched the brand, and this was part of the reason it took two years to get to market, was most manufacturers spray spray, 278 00:21:01.228 --> 00:21:04.490 pan coatings, whether it's Teflon or ceramic on the same production line. 279 00:21:05.030 --> 00:21:08.032 So what

can happen is contamination if you're using the same spray guns. 280 00:21:08.533 --> 00:21:21.981 So it's really important when you're buying from a manufacturer today, you know, now everyone says they're non-toxic and they use ceramic, but it's important to make sure that who you're buying from has third party testing because contamination can actually happen at the source. 281 00:21:22.701 --> 00:21:25.343 And for something to be truly non-toxic, you need, you know, 282 00:21:26.003 --> 00:21:34.169 The Teflon line at the factory separated from the ceramic line and surprisingly some factories are doing this today, others aren't. 283 00:21:34.269 --> 00:21:39.533 And that was something we actually brought to the category and it's being more widely adopted. 284 00:21:40.313 --> 00:21:48.019 But not all ceramic is equal because of that quality and the manufacturing process that needs to be vetted when the pans are actually sprayed. 285 00:21:48.488 --> 00:21:53.690 Hey everyone, I want to take a quick break and talk to you about magnesium and berberine. 286 00:21:54.230 --> 00:21:58.092 I get a lot of sugar cravings, I'm not going to lie. 287 00:21:58.392 --> 00:22:03.374 And this is mainly because I've just got this sweet tooth and I'm always trying to combat it. 288 00:22:03.814 --> 00:22:06.998 I heard about a potent supplement. 289 00:22:07.098 --> 00:22:10.522 It's called berberine and they call it the poor man's metformin. 290 00:22:11.003 --> 00:22:17.731 But berberine is one of the most studied compounds for supporting healthy blood sugar and insulin sensitivity levels. 291 00:22:17.771 --> 00:22:18.772 And this is all tied together. 292 00:22:19.172 --> 00:22:21.573 to cognitive performance and long-term brain health. 293 00:22:22.153 --> 00:22:25.014 I use the JS Health Berberine. 294 00:22:25.074 --> 00:22:27.555 I'm also using their magnesium. 295 00:22:28.135 --> 00:22:32.477 And what I like about this formulation specifically is the absorption. 296 00:22:32.577 --> 00:22:45.482 And I know JS Health, it uses bioavailable forms with what they call a phytosome delivery system, which means that you're actually getting the benefit, not just taking another capsule. 297 00:22:46.062 --> 00:22:55.928 And something I see constantly in both my executives and athletes is this feeling that their metabolism is working against them. 298 00:22:56.288 --> 00:22:59.831 They're getting those energy dips, cravings, poor sleep, brain fog. 299 00:23:00.151 --> 00:23:01.271 This can help you restore that balance. 300 00:23:01.292 --> 00:23:05.634 So if you want to try JS Health or if your metabolism has felt like it's not working with you, it's working against you, this is where you should start. 301 00:23:05.654 --> 00:23:11.678 And if you want to try JS Health or if your metabolism has felt like it's not working with you, it's working against you, this is where you should start. 302 00:23:11.998 --> 00:23:15.239 head to jshealthvitamins.com. 303 00:23:15.740 --> 00:23:18.761 Use code NERO for 20% off your order. 304 00:23:19.141 --> 00:23:25.203 I think from a company standpoint, obviously, Carraway, you want it to grow and get huge. 305 00:23:25.303 --> 00:23:28.545 You mentioned earlier offline that you've got like a 10-year vision. 306 00:23:28.565 --> 00:23:29.085 Yeah. 307 00:23:30.345 --> 00:23:35.066 And what I think is remarkable is I love to study founders. 308 00:23:35.806 --> 00:23:47.509 Well, you know, people who have done great things, like we were also talking about Steve Jobs and who I love, um, I love his obsession with product. 309 00:23:47.549 --> 00:23:50.510 He's very, very product driven, um, um, 310 00:23:51.050 --> 00:23:55.674 Whereas you'll get Jeff Bezos, who is very customer centric, right? 311 00:23:56.455 --> 00:24:04.543 But when you look at Steve Jobs, he said something really interesting, and I'm probably going to butcher the quote, but he said, a product should be better than what it has to be. 312 00:24:05.023 --> 00:24:06.464 For example, I don't know if you know this. 313 00:24:07.245 --> 00:24:13.407 But before they released the MacBook, right, he said, I want the inside of it to look beautiful. 314 00:24:13.567 --> 00:24:16.008 And the manufacturers were like, why do you care? 315 00:24:16.048 --> 00:24:17.228 No one's going to be looking on the inside. 316 00:24:17.248 --> 00:24:17.969 He said, but I am. 317 00:24:18.729 --> 00:24:24.651 And he was so obsessed with the tiny, tiny little details that made the product what it is. 318 00:24:25.231 --> 00:24:33.475 And I kind of see, you know, a reflection of that in you where you've become obsessed with really building the best available product. 319 00:24:33.495 --> 00:24:40.098 Like I use your products and I didn't know that, you know, there was third party testing for over 600 chemicals, which I think is phenomenal. 320 00:24:41.125 --> 00:24:44.606 Yeah, I'd say we take a actually very similar approach to Apple. 321 00:24:44.706 --> 00:24:49.748 And Steve Jobs is, you know, I think a big inspiration for myself and many. 322 00:24:49.868 --> 00:24:52.969 But for us, like the brand really is about standards and details. 323 00:24:53.009 --> 00:24:56.651 We always use this phrase internally that industry standards aren't our standards. 324 00:24:56.771 --> 00:25:03.053 And there's actually a great interview of Jobs where he's in a classroom and someone challenges him on the price of Apple. 325 00:25:03.153 --> 00:25:06.154 And, you know, he goes, we just can't ship junk. 326 00:25:06.194 --> 00:25:07.775 We're not going to put things out that... 327 00:25:08.715 --> 00:25:12.478 Our family and friends, you know, wouldn't be proud to have in their homes. 328 00:25:12.538 --> 00:25:17.162 And we just wouldn't want to put something, you know, into the world that doesn't meet our standard. 329 00:25:17.802 --> 00:25:21.645 And we really take kind of ownership over that same mentality at Carraway. 330

00:25:21.705 --> 00:25:25.448 So when it comes to materials, we're always pushing ourselves to use the best. 331 00:25:25.788 --> 00:25:29.011 Our average R&D time is about five years to get to market. 332 00:25:29.051 --> 00:25:31.673 And there are times we get three years into a project. 333 00:25:32.313 --> 00:25:39.256 and realize that we can make it safer because new technology is out that wasn't there three years earlier and we'll just completely restart. 334 00:25:39.296 --> 00:25:43.677 When it comes to the design and the packaging, we think through every little detail. 335 00:25:43.737 --> 00:25:53.901 And for us, it's really important to, I think, push the industry standard and whether it's materials, design, performance, and we really take pride in that. 336 00:25:53.941 --> 00:25:54.962 And I think when we think... 337 00:25:55.742 --> 00:26:01.969 long term and we look at the brand, we really want to create this ecosystem of products that work together. 338 00:26:01.989 --> 00:26:08.456 And when you think I want something that's safe, easy to use, brings me peace of mind, instantly Caraway comes to mind. 339 00:26:08.892 --> 00:26:12.815 Yeah, I think when you take that approach, you're always going to win. 340 00:26:12.835 --> 00:26:15.718 You know, so many people think that there is saturated markets. 341 00:26:15.738 --> 00:26:20.081 And I'm like, well, everything could be deemed as saturated right now, right? 342 00:26:20.121 --> 00:26:27.087 But what is not saturated is talent, obsession, drive, and mission, right? 343 00:26:27.107 --> 00:26:30.450 Because there's a lot of people who are like, we just want to make money, especially now with the rise of AI. 344 00:26:30.470 --> 00:26:36.935 Like I think we've just had our first ever one-person, billion-dollar business. 345 00:26:36.955 --> 00:26:37.495 I think it was – 346 00:26:38.857 --> 00:26:52.913 It was something where he was able to manufacture, just him and his brother, manufacture, or not manufacture, just AI-optimized or automated OZEMPIC or GLP-1s, and it turned into valued at $1.5 billion, right? 347 00:26:53.473 --> 00:26:57.658 And so you can get people who are like, we don't care about anything else other than just like how much money can we make. 348 00:26:57.678 --> 00:26:59.100 Yeah. 349 00:26:59.240 --> 00:27:00.862 But that hits a ceiling eventually. 350 00:27:01.462 --> 00:27:12.633 When you really care about people and you care about your customers and you care about their health, which is everything, in my opinion, you will rise and you will be the biggest and best company in that category. 351 00:27:12.793 --> 00:27:13.914 Yeah, fully agree. 352 00:27:13.954 --> 00:27:17.578 And I think for us specifically, we are a mission-driven brand. 353 00:27:17.698 --> 00:27:20.541 And I always say this to our team, but we have a 100-year mission. 354 00:27:20.561 --> 00:27:22.142 We want to be around and... 355 00:27:22.943 --> 00:27:26.907 you know, a hundred years

and I have two kids under two. 356 00:27:27.087 --> 00:27:33.813 And my hope is that we kind of build a non-toxic future for them so that they have better alternatives than we had growing up. 357 00:27:33.953 --> 00:27:45.524 And, um, you know, I think for us, we're six years in, we're just getting started and, um, we've really focused our first five years on yes, building great products and materials, but also building a strong business. 358 00:27:45.664 --> 00:27:45.904 And, um, 359 00:27:46.945 --> 00:27:48.026 We've got a lot to tackle. 360 00:27:48.066 --> 00:27:49.687 I mean, the home is a big space. 361 00:27:49.727 --> 00:27:51.789 There's a lot of material innovation to come. 362 00:27:51.889 --> 00:28:00.215 And I think the thing that we really like to push ourselves on is there's some stuff today that we wish we could make safer or better. 363 00:28:00.335 --> 00:28:04.538 But I think we're of the belief that we're just going to keep improving. 364 00:28:04.658 --> 00:28:06.279 And over time, we'll get there. 365 00:28:06.399 --> 00:28:13.885 And, you know, our job is to make sure whatever we put out is the safest or, you know, the cleanest out there in the market. 366 00:28:13.905 --> 00:28:14.005 Yeah. 367 00:28:14.045 --> 00:28:19.388 Okay, I want to give something to the men listening here or honestly to anyone who has a man in their life. 368 00:28:20.008 --> 00:28:20.708 Let me tell you something. 369 00:28:20.768 --> 00:28:30.193 We spend so much time thinking about what we put in our bodies, but most men and women never think twice about what they're putting on their skin every single day. 370 00:28:30.753 --> 00:28:37.117 And a lot of those everyday products, I'm talking shampoos, body washes, contain ingredients linked to hormone disruption. 371 00:28:37.597 --> 00:28:43.020 This is why you or your man need to make the switch to based body works. 372 00:28:43.940 --> 00:28:48.961 I actually introduced Based Body Works to somebody close to me and the difference was immediate. 373 00:28:49.301 --> 00:28:50.821 First of all, let's talk about their shampoo. 374 00:28:51.221 --> 00:28:56.182 The shampoo from Based Body Works uses peppermint and argan oil. 375 00:28:56.642 --> 00:29:01.843 So the scalp feels clean without being stripped and over time, the hair just looks healthier. 376 00:29:02.063 --> 00:29:06.024 No sulfates, no unnecessary chemicals, just ingredients that actually make sense. 377 00:29:06.044 --> 00:29:06.764 And you know what, guys? 378 00:29:07.224 --> 00:29:12.205 I know all of these products are usually made for women, but this one is made for men. 379 00:29:12.905 --> 00:29:25.948 So if the men in your life have been using the same products forever without thinking about what's in them and you're noticing those hormone changes in them, the easiest way to upgrade it is to change to Based Body Works. 380 00:29:26.468 --> 00:29:32.550 And if you want to, you can go to BasedBodyWorks.com, use code NERO for 20%

off. 381 00:29:32.950 --> 00:29:33.470 And guess what? 382 00:29:33.790 --> 00:29:37.491 They'll get a free toiletry bag when they buy a set. 383 00:29:37.511 --> 00:29:37.791 Come on. 384 00:29:38.091 --> 00:29:42.412 We all know that the men want that because confidence shouldn't come at a cost of your health. 385 00:29:43.212 --> 00:29:46.655 Can I commission you to make a showerhead, even though it's got nothing to do with cookware? 386 00:29:46.955 --> 00:29:47.476 Absolutely. 387 00:29:47.556 --> 00:29:51.118 Because I'm telling you, I don't know what it is. 388 00:29:51.338 --> 00:29:53.840 I was raised in Australia, right? 389 00:29:54.161 --> 00:29:56.302 But when I came to New York, something happened with my hair. 390 00:29:56.602 --> 00:29:56.803 Okay. 391 00:29:56.823 --> 00:29:59.224 So I'm becoming really obsessed with that, but I digress. 392 00:29:59.244 --> 00:29:59.445 Okay. 393 00:29:59.465 --> 00:30:02.687 I want to just point out some science here for everybody. 394 00:30:02.727 --> 00:30:08.611 The Plymouth Marine Lab 2004 study showed that daily plastic cookware 395 00:30:09.552 --> 00:30:13.556 use contributes to thousands of particles annually into food. 396 00:30:14.557 --> 00:30:20.584 Old and scratched pans release 78% more particles than new ones. 397 00:30:21.324 --> 00:30:28.992 And whisking, stirring, cutting, like these little things that we take for granted are sufficient to trigger these releases. 398 00:30:29.993 --> 00:30:31.014 I think it's interesting. 399 00:30:31.314 --> 00:30:36.758 Um, I didn't even know that scratches on pans meant something. 400 00:30:36.858 --> 00:30:47.905 And that was when a girlfriend of mine yelled at me, cause I was using, I think I was like, I was, I wasn't using a wooden, um, scraper and, you know, and she's like, don't use that. 401 00:30:47.925 --> 00:30:48.786 You're going to scratch the pan. 402 00:30:48.826 --> 00:30:52.729 I said, so, and she's like, because when you scratch the pan, it releases all these toxic chemicals. 403 00:30:52.789 --> 00:30:53.289 Is that true? 404 00:30:53.661 --> 00:30:56.723 So when you're cooking, obviously it's a very chaotic space. 405 00:30:56.743 --> 00:31:00.144 You've got a hot flame on, you might have kids running in the background. 406 00:31:00.264 --> 00:31:08.348 And once materials are heated, whether it's plastic or PFAS or they're scratched, they do tend to break down. 407 00:31:08.388 --> 00:31:11.970 And the more that you're using them, the more that they can break down as well. 408 00:31:12.030 --> 00:31:15.512 And so it is important that you're not scratching your coatings. 409 00:31:15.532 --> 00:31:21.475 That's why leveraging ceramic or stainless or cast iron are great alternatives. 410 00:31:22.415 --> 00:31:24.637 But plastic is a huge issue in the kitchen. 411 00:31:24.657 --> 00:31:30.020 You really look around your whole whole home and kitchen and it's just everywhere. 412 00:31:30.180 --> 00:31:35.123 And I think one

of the scariest spots where plastic exists is within your cutting board. 413 00:31:35.223 --> 00:31:37.544 You're taking a knife, you're cutting food onto it. 414 00:31:37.584 --> 00:31:39.105 Shavings are getting into your food. 415 00:31:39.125 --> 00:31:41.907 Yes, that's a huge one. 416 00:31:42.207 --> 00:31:42.447 Yep. 417 00:31:42.547 --> 00:31:44.449 And then you're using plastic utensils. 418 00:31:44.549 --> 00:31:50.133 So a lot of people have these black nylon utensils in their home and you might be dipping that into boiling water. 419 00:31:50.433 --> 00:31:52.735 And what do you think happens when plastic gets heated? 420 00:31:52.815 --> 00:31:54.377 It starts to melt into your food. 421 00:31:54.857 --> 00:32:04.484 And so you're really in this environment where you have heat, you have stuff chipping, you have food and the risk for leaching into that. 422 00:32:04.544 --> 00:32:07.527 And you can eventually consuming that is very, very high. 423 00:32:07.547 --> 00:32:07.707 Yeah. 424 00:32:07.914 --> 00:32:16.301 Have you got information on, so you have cutting boards, which I have, and there's three different sizes, but they're wooden. 425 00:32:16.541 --> 00:32:17.201 Yep. 426 00:32:17.222 --> 00:32:17.982 So why wood? 427 00:32:19.787 --> 00:32:21.288 Uh, what's a natural material? 428 00:32:21.308 --> 00:32:23.270 Um, it's safe to use. 429 00:32:23.290 --> 00:32:25.612 You do need to clean them so that bacteria doesn't grow. 430 00:32:25.632 --> 00:32:28.614 Um, but they are really the safest out there. 431 00:32:29.215 --> 00:32:37.982 Um, and you know what I would recommend and same thing with utensils definitely would recommend wood as well so that you have no plastic within your, your environment. 432 00:32:38.581 --> 00:32:44.642 What do you, of course, but when you said you do recommend cleaning them, doesn't everybody clean their cutting boards? 433 00:32:45.543 --> 00:32:56.105 Mostly with dish soap and water, but typically you want to use like a lemon, like lemon juice and kosher salt is like the best way to clean them. 434 00:32:56.205 --> 00:32:57.345 So there are specific. 435 00:32:57.766 --> 00:32:58.646 Can you teach me about that? 436 00:32:58.666 --> 00:33:02.147 Because I use, I haven't been, I haven't been cleaning it with kosher salt. 437 00:33:02.567 --> 00:33:08.148 So I believe you put a lemon juice on the board, you put kosher salt and then you rub the like half of a lemon. 438 00:33:08.588 --> 00:33:10.349 Oh, you've also, I also got oil. 439 00:33:11.209 --> 00:33:12.769 That works as well to condition them. 440 00:33:13.410 --> 00:33:17.711 So, so that more like keeps the boards, um, hydrated so that they don't crack. 441 00:33:18.291 --> 00:33:19.631 That is so interesting. 442 00:33:19.671 --> 00:33:20.792 I'm going to start doing that. 443 00:33:20.912 --> 00:33:27.454 Like I'm going to start using the salt and the, and the lemon juice and scrubbing it, and then I'll put the oil on to make sure that the longevity is there. 444 00:33:27.474 --> 00:33:34.356 Um, I really want to like the reason why I'm so passionate about this and why I really wanted to bring you on is because. 445 00:33:34.876 --> 00:33:40.799 There's been a huge study that came out of a lab in Australia. 446 00:33:41.220 --> 00:33:52.126 And this was, I've got to say, back in like maybe 20, it was 2025, but it was like around June last year where they showed the first ever samples of microplastics getting into brain tissue. 447 00:33:52.846 --> 00:33:57.150 We've seen it show up in testicles and in ovaries. 448 00:33:57.510 --> 00:33:59.772 And that's so, so scary for me. 449 00:34:00.412 --> 00:34:02.774 This is when I actually made the switch to Carraway. 450 00:34:02.854 --> 00:34:08.399 I thought, oh my gosh, it's now affecting the very organ that I'm spending my life talking about, which is my brain. 451 00:34:09.820 --> 00:34:13.003 So I want to just point a few things out for everybody. 452 00:34:13.883 --> 00:34:20.689 This was a Nature Medicine 2025 study, which showed that microplastics found in human brain tissue are... 453 00:34:21.230 --> 00:34:25.795 at higher concentrations than the liver and kidney, which is insane, right? 454 00:34:26.276 --> 00:34:33.886 The brain concentrations rose from 50% between 2016 and 2024. 455 00:34:35.027 --> 00:34:38.632 That means that there's more microplastics that people are accumulating over time. 456 00:34:39.593 --> 00:34:49.240 And when we look at dementia brains, right, it shows the highest accumulation deposited in cerebrovascular and immune cells. 457 00:34:49.780 --> 00:34:51.942 The immune cells in the brain are the glial cells. 458 00:34:51.982 --> 00:34:57.786 So it's so interesting that this is also in conjunction with the rise of autoimmune diseases. 459 00:34:57.826 --> 00:34:59.207 So these microplastics... 460 00:35:00.408 --> 00:35:09.477 are, even though they're small, they're really causing a lot of problems and contributing to chronic diseases. 461 00:35:09.848 --> 00:35:12.310 You are consuming them every day, everywhere. 462 00:35:13.931 --> 00:35:22.658 I think I've seen studies or headlines that the average consumer ingests about one credit card's worth of plastic per week, which is just wild. 463 00:35:22.738 --> 00:35:27.542 And- You look around your house and plastic is just hiding in plain sight, right? 464 00:35:27.742 --> 00:35:36.389 It's in your kitchen, on your utensils, cutting boards, food storage, your soap dispensers, your shampoos, the clothes that you're wearing with polyester. 465 00:35:37.710 --> 00:35:38.250 your sheets. 466 00:35:38.810 --> 00:35:40.671 It's really kind of all around you. 467 00:35:40.811 --> 00:35:53.813 And I think the scary thing about both microplastics and PFAS today is that they're so widely used within our environment that it could be in your air falling onto your products that you have at home that were manufactured safe. 468 00:35:54.393 -->

00:35:59.094 And so it's really daunting to think about like, how do I tackle all this? 469 00:35:59.154 --> 00:36:05.095 I always recommend to people to start with what you use kind of the most and really start there. 470 00:36:05.215 --> 00:36:05.435 But 471 00:36:06.767 --> 00:36:16.151 When you think about your home and really creating a safe space, it's really about like the system and of, of products that kind of work together across it. 472 00:36:16.211 --> 00:36:20.633 And so the kitchen's one room and the living room and, and, you know, bathroom, et cetera. 473 00:36:21.534 --> 00:36:32.439 But, you know, if you're buying caraway or other, you know, safe products within the market, but then you're taking a ceramic nonstick Dutch oven and you're pouring water into it and that water's not filtered, um, 474 00:36:33.419 --> 00:36:38.822 You could be having boiling water with PFAS and microplastics in it and then you're using a gas stove. 475 00:36:38.882 --> 00:36:43.624 And so these materials are just kind of all around us today. 476 00:36:43.724 --> 00:36:54.630 And it's really important to be wary of trying to choose products and make decisions just like you would on organic or grass fed, you know, and kind of those micro decisions every day. 477 00:36:54.850 --> 00:37:00.099 That's why I use aggressively my air purifier. 478 00:37:00.961 --> 00:37:02.804 And sometimes when I'm cooking, it goes to red. 479 00:37:03.946 --> 00:37:06.831 And when I'm blow drying my hair, it goes crazy. 480 00:37:06.851 --> 00:37:07.352 It goes red. 481 00:37:08.182 --> 00:37:12.945 Yeah, so I love a gas stove, but I always turn on my hood. 482 00:37:12.985 --> 00:37:14.646 I've got an air purifier running. 483 00:37:14.666 --> 00:37:17.868 I keep one in my office, in my bedroom, in my kid's room. 484 00:37:17.888 --> 00:37:23.932 And, you know, toxins really come from everywhere. 485 00:37:24.052 --> 00:37:27.475 And so I think for me personally, I've... 486 00:37:28.175 --> 00:37:37.579 I'm obviously in this industry, so I'm more aware, but I think for the average consumer, just making choices bit by bit within your home is a great start. 487 00:37:37.659 --> 00:37:41.140 And the kitchen's really easy, I'd say, to tackle. 488 00:37:41.280 --> 00:37:48.683 And water and air, I think, are really the next two that I think can rid your home of a lot of chemicals. 489 00:37:49.744 --> 00:37:52.605 What is the most sold product at Carraway? 490 00:37:53.605 --> 00:37:54.426 It's our cookware. 491 00:37:54.546 --> 00:37:55.967 So that's what we launched with. 492 00:37:56.387 --> 00:37:57.587 That's what we're most known for. 493 00:37:57.688 --> 00:38:06.853 But interestingly, some of our highest growth categories are utensils, the wood cutting boards and food storage as well. 494 00:38:06.873 --> 00:38:12.176 Food storage is very heavy compared to the regular food storage containers. 495 00:38:12.196 --> 00:38:14.738 Like I get glass ones, but when I got the caraway ones, they're really heavy. 496 00:38:15.482 --> 00:38:16.842 Yeah, so super durable. 497 00:38:16.902 --> 00:38:19.103 They're kind of the highest end in the market right now. 498 00:38:19.263 --> 00:38:24.044 And as we kind of talked about, we're really focused on design and details and quality. 499 00:38:24.164 --> 00:38:27.585 And that was a really interesting market where there was nothing high end. 500 00:38:27.625 --> 00:38:35.447 And we wanted to bring in that perspective, but also bring a really safe option for customers to use. 501 00:38:35.487 --> 00:38:39.548 You take food that was in your pan and hot and dump it into... 502 00:38:40.508 --> 00:38:46.172 plastic Tupperware, oftentimes that plastics can actually leach into the food that you just cooked. 503 00:38:46.252 --> 00:38:48.314 And I always find it really interesting. 504 00:38:48.534 --> 00:38:58.141 You know, a lot of our consumers will go shop organic from the grocery store, but then they're actually bringing that home and they're putting it into plastic or, you know, potentially unsafe materials. 505 00:38:59.462 --> 00:39:02.705 You mentioned that you're going into a whole new line as well. 506 00:39:02.745 --> 00:39:05.707 Not a new line, but you're going to start expanding your line. 507 00:39:05.727 --> 00:39:06.928 Are you able to tell us? 508 00:39:08.062 --> 00:39:13.045 I can't go into the exact products, but I always like to say we're Carraway Home for a reason. 509 00:39:13.065 --> 00:39:14.566 We named it that on purpose. 510 00:39:15.746 --> 00:39:17.187 The brand is just six years old. 511 00:39:17.247 --> 00:39:20.389 We've gone, you know, really wide across the kitchen right now. 512 00:39:20.509 --> 00:39:25.612 And we did just launch our first home product last week, which was a trash and recycling bin. 513 00:39:26.133 --> 00:39:29.494 So that was kind of our first step into kind of the broader kitchen and home. 514 00:39:29.615 --> 00:39:29.735 And. 515 00:39:31.035 --> 00:39:33.896 our vision, as mentioned, is to build a non-toxic home. 516 00:39:34.016 --> 00:39:36.356 So you can take that in any direction you want to. 517 00:39:36.477 --> 00:39:37.977 Oh, the shower head is coming. 518 00:39:37.997 --> 00:39:38.757 I feel it. 519 00:39:38.977 --> 00:39:42.578 Anything to do with shower or... We envision a world in 20 years. 520 00:39:42.598 --> 00:39:44.458 You come into a caraway store. 521 00:39:44.478 --> 00:39:46.299 We help you design your kitchen. 522 00:39:46.419 --> 00:39:49.140 And you're literally able to buy a non-toxic home and kitchen. 523 00:39:49.160 --> 00:39:49.920 And so for us... 524 00:39:50.980 --> 00:40:03.048 We're really just getting started and, you know, we really get excited about categories that work together with the current system, but also building into categories around some personas. 525 00:40:03.128 --> 00:40:05.370 So a lot of our customers are parents. 526 00:40:05.950 --> 00:40:07.131 There's a lot there to

look at. 527 00:40:09.232 --> 00:40:10.893 We're not in water today. 528 00:40:10.913 --> 00:40:12.134 I don't know that we ever will be. 529 00:40:12.174 --> 00:40:22.980 Maybe there's some partnerships there, but those are areas that I think are really interesting to start thinking about and how do we partner or work together with potentially other brands within those categories. 530 00:40:23.341 --> 00:40:29.026 Yeah, I definitely feel like there's going to be a Carraway bathroom set that I'll be first to get. 531 00:40:29.087 --> 00:40:35.993 So I did have a question, which I don't know if you've covered, and this is just me and my brain. 532 00:40:36.714 --> 00:40:41.518 In 2020 as well, there was also this huge rise of cast iron. 533 00:40:42.479 --> 00:40:42.960 What's that? 534 00:40:43.959 --> 00:40:47.861 Yeah, so cast iron's one of the main three cookware materials. 535 00:40:47.921 --> 00:40:54.005 So you have traditional cookware, which is either aluminum or stainless steel bodies coated with ceramic or Teflon. 536 00:40:54.925 --> 00:40:57.967 Then you have stainless steel cookware and then cast iron. 537 00:40:59.048 --> 00:41:02.210 So those are kind of the three types of products available. 538 00:41:02.910 --> 00:41:04.671 Cast iron is a great material. 539 00:41:05.391 --> 00:41:09.153 The people who use it really swear by it, but it's really heavy. 540 00:41:09.173 --> 00:41:10.913 You have to season it. 541 00:41:10.993 --> 00:41:12.534 It's not really for your everyday. 542 00:41:12.654 --> 00:41:18.737 So, and then there are folks who may or may not want iron, you know, coming into your food. 543 00:41:18.797 --> 00:41:22.298 So that's kind of a concern there, but generally they're safe. 544 00:41:22.318 --> 00:41:22.758 They're great. 545 00:41:22.778 --> 00:41:24.579 They're just really heavy and hard to maintain. 546 00:41:25.079 --> 00:41:25.800 Extremely heavy. 547 00:41:25.820 --> 00:41:25.960 Yep. 548 00:41:26.560 --> 00:41:31.362 Is it true that you can't put any of these products from Carraway into the dishwasher? 549 00:41:32.222 --> 00:41:34.183 That's well, you can. 550 00:41:35.003 --> 00:41:37.965 It will wear away kind of the quality of the product. 551 00:41:38.045 --> 00:41:45.448 So it's just that the dishwasher is a really aggressive environment for products. 552 00:41:45.868 --> 00:41:50.030 So even like your steak knives or, you know, any knives you don't want to be putting in there. 553 00:41:50.970 --> 00:41:54.293 It'll wear away kind of any coatings, any materials. 554 00:41:54.934 --> 00:41:56.615 It reduces longevity. 555 00:41:57.075 --> 00:42:00.178 Cookware in particular has handles that are riveted onto the pans. 556 00:42:00.798 --> 00:42:02.960 It can weaken that joint over time. 557 00:42:03.000 --> 00:42:12.588 And so, you know, we try to really engineer the best coatings so that they're super easy to clean, you know, just under your sink. 558 00:42:12.688 --> 00:42:19.373 And, you know, we do prefer hand wash, although technically you could put stuff in the dishwasher. 559 00:42:19.613 --> 00:42:19.853 Yes. 560 00:42:20.134 --> 00:42:21.255 I mean, look, I don't do any of that. 561 00:42:21.295 --> 00:42:25.399 I usually just, it's, you know, I usually wash all my things, but there are some times where I'm like, let's just put this in. 562 00:42:25.699 --> 00:42:27.241 I've never put my cutting board in there though. 563 00:42:27.521 --> 00:42:28.763 Yeah, it will crack. 564 00:42:29.283 --> 00:42:34.649 And then not to get me started on dishwashers, but most dishwashers have a lot of plastic components on the inside. 565 00:42:34.669 --> 00:42:37.632 All the pods have a plastic wrap on them. 566 00:42:37.692 --> 00:42:38.232 And so... 567 00:42:38.953 --> 00:42:42.115 Oftentimes, I mean, this is true of sponges as well and probably soap. 568 00:42:42.215 --> 00:42:46.017 So, you know, you got to kind of ensure it's all clean. 569 00:42:46.077 --> 00:42:52.041 But a lot of times plastic can kind of like leach onto the products within the dishwasher as well. 570 00:42:52.221 --> 00:43:01.346 At this point, you're convincing me to live on an island without any clothes on and without where I just have to like hunt for my own food and just cook it on a rock with fire. 571 00:43:02.827 --> 00:43:04.668 Okay, so let's keep moving on. 572 00:43:05.288 --> 00:43:07.249 You talked about induction stoves. 573 00:43:07.890 --> 00:43:11.131 We talked about all of that, how to cook. 574 00:43:11.831 --> 00:43:15.733 Gas stoves are a separate toxin problem. 575 00:43:15.773 --> 00:43:18.054 The fumes released during cooking. 576 00:43:18.555 --> 00:43:21.356 Is this induction shift something you'd recommend universally? 577 00:43:21.716 --> 00:43:32.918 So I'm not an air expert, but from what I know, you know, gas leaches VOCs, benzene, carbon monoxide, et cetera. 578 00:43:33.078 --> 00:43:43.220 And, you know, I think it's really important for anyone cooking if you're using gas to leverage your, you know, your hood, have a kind of air purification system in the home. 579 00:43:44.681 --> 00:43:47.261 Induction is phenomenal for whatever reason. 580 00:43:47.781 --> 00:43:50.682 The U.S. just hasn't really adopted induction. 581 00:43:51.662 --> 00:43:55.284 But it is a phenomenal kind of cooktop that is safer to use. 582 00:43:56.865 --> 00:43:59.067 I actually personally like cooking on gas. 583 00:43:59.147 --> 00:44:03.690 I feel like I get a better cook and, you know, I'm controlling my environment with the products that I'm using in it. 584 00:44:03.790 --> 00:44:09.213 But, you know, I do think we are at a place where making the shift is really smart. 585 00:44:09.253 --> 00:44:14.496 I know some cities are starting to put in some regulation around new builds have to have induction. 586 00:44:15.417 --> 00:44:20.020 And so the more that we can introduce that into the home, it should, in theory, help, you know, 587 00:44:20.860 -->

00:44:23.262 provide an environment where the air is cleaner. 588 00:44:24.002 --> 00:44:28.666 Now I want you to give us a full kitchen audit. 589 00:44:28.686 --> 00:44:33.449 So if we were to, if you let's pretend you're, you're on a TV show, right. 590 00:44:33.809 --> 00:44:36.311 And you have to walk in, this is actually a really good idea, by the way. 591 00:44:36.371 --> 00:44:44.577 Um, nobody steal it, but if you walk into, uh, somebody's kitchen and, um, you were to do an audit and you had a budget, 592 00:44:45.478 --> 00:44:52.088 And the production studio said, okay, you've got a $2,500 budget. 593 00:44:52.629 --> 00:44:53.310 Or is that too high? 594 00:44:53.591 --> 00:44:55.494 Let's just bring it down to a $1,000 budget. 595 00:44:55.994 --> 00:44:57.958 How would you do this audit? 596 00:44:57.998 --> 00:44:59.220 What would you look for first? 597 00:44:59.977 --> 00:45:01.078 I'd start with the basics. 598 00:45:01.158 --> 00:45:05.020 So number one, if you don't cook, maybe you don't need to replace the cookware. 599 00:45:05.060 --> 00:45:11.084 But if you do cook frequently, I'd start with your cookware, your food storage, your cutting boards and utensils. 600 00:45:11.144 --> 00:45:13.605 Those are the big ones within the kitchen. 601 00:45:14.786 --> 00:45:18.508 One of the things that's one of the most dangerous in the kitchen is your coffee maker. 602 00:45:19.348 --> 00:45:20.889 Oh, I don't have one. 603 00:45:20.909 --> 00:45:21.850 I get my coffee out. 604 00:45:22.671 --> 00:45:25.593 Most Americans are consuming coffee multiple times a day. 605 00:45:25.673 --> 00:45:31.259 And if you're using just a standard drip coffee maker, you're running water through heat and plastic. 606 00:45:32.180 --> 00:45:35.523 And so I would recommend using a French press or a pour over. 607 00:45:36.324 --> 00:45:39.507 So those are kind of the common countertop products I'd look at. 608 00:45:39.547 --> 00:45:43.411 And then getting a really good water filtration system. 609 00:45:43.471 --> 00:45:45.232 Some of the better ones are more expensive. 610 00:45:45.252 --> 00:45:45.353 Yeah. 611 00:45:46.133 --> 00:45:55.281 Um, you know, if you can't put one under the sink, just get a classic, um, you know, pitcher, make sure it's glass and that the filter is not made with plastic because many of them are. 612 00:45:55.301 --> 00:45:59.784 Um, and then some type of kind of air purifier in the kitchen. 613 00:45:59.884 --> 00:46:05.389 So it sounds like a lot, but amongst five or seven products, you can really get to a cleaner home. 614 00:46:06.189 --> 00:46:09.392 Um, and there are products within the market at all price points. 615 00:46:09.432 --> 00:46:10.573 So depending on your budget, um, 616 00:46:11.273 --> 00:46:19.501 You know, there's a lot of great options for glass Tupperware and wood utensils on the cheaper end. 617 00:46:20.242 --> 00:46:22.804 And same thing with water filtration and air. 618 00:46:22.925 --> 00:46:30.852 So I love that because I think that it becomes affordable when you make it a process, right? 619 00:46:30.872 --> 00:46:33.194 So I started with the Carraway process. 620 00:46:33.995 --> 00:46:35.677 It's like the big fry pan. 621 00:46:35.857 --> 00:46:36.037 Yeah. 622 00:46:36.197 --> 00:46:36.437 Okay. 623 00:46:36.457 --> 00:46:37.618 I don't know the correct neighbors. 624 00:46:37.678 --> 00:46:39.500 You've got a small one, but then you've got a big one. 625 00:46:39.560 --> 00:46:39.760 Right. 626 00:46:40.381 --> 00:46:42.663 And that was able to do everything for me. 627 00:46:42.703 --> 00:46:45.105 I just started with one, just this one. 628 00:46:45.405 --> 00:46:45.605 Right. 629 00:46:45.886 --> 00:46:51.711 And I use the blue, mine's the blue color, trying to represent Greece in some way, but yeah, I just use that one. 630 00:46:51.931 --> 00:46:52.492 And then, um, 631 00:46:53.272 --> 00:46:56.234 I decided to adopt like the full set, right? 632 00:46:56.254 --> 00:47:00.496 You've got the pots and it comes in like a, an actual set that you can buy all at once. 633 00:47:01.116 --> 00:47:02.817 Um, and then I did the cutting board. 634 00:47:02.857 --> 00:47:05.919 So it wasn't like this whole, like go on the website and just get everything. 635 00:47:05.999 --> 00:47:08.741 It was a progression over time because it's a lifestyle. 636 00:47:09.441 --> 00:47:11.422 What I haven't gotten, I don't know if you guys have it. 637 00:47:11.962 --> 00:47:13.803 I need like new sets of knives. 638 00:47:14.244 --> 00:47:20.527 Um, now you've just reminded me about my, my knives and maybe I don't know what they're coated in, but like, like steak, do you guys do steak knives? 639 00:47:20.727 --> 00:47:21.747 We don't do steak knives. 640 00:47:21.767 --> 00:47:24.528 We have just chef knives and all of that. 641 00:47:24.548 --> 00:47:25.608 Yeah, that's the next one. 642 00:47:25.648 --> 00:47:27.349 Knives are typically safe. 643 00:47:27.589 --> 00:47:29.169 They're made with stainless steel blades. 644 00:47:29.309 --> 00:47:31.049 Most do have plastic handles. 645 00:47:31.870 --> 00:47:33.330 There are metal options on the market. 646 00:47:33.350 --> 00:47:38.991 There's not a huge risk of leaching unless you're like cutting the handles or something like that. 647 00:47:39.111 --> 00:47:42.852 But generally safe for the most part. 648 00:47:43.432 --> 00:47:45.453 What is your dream product to create? 649 00:47:46.009 --> 00:47:52.215 I'd say my dream product, it's probably more of a system is ever since having kids. 650 00:47:52.275 --> 00:47:55.358 So we've got to a six month old and a two year old. 651 00:47:56.599 --> 00:48:01.424 The whole kind of kids industry is just all plastic and silicone. 652 00:48:01.484 --> 00:48:01.964 And so, 653 00:48:02.865 --> 00:48:11.531 Um, we've had a really hard time and granted there are some options out there, but using glass bottles and, uh, metal dinnerware. 654 00:48:11.551

--> 00:48:13.672 Um, but most of it's really ugly. 655 00:48:13.773 --> 00:48:14.533 It's cheap. 656 00:48:14.833 --> 00:48:18.456 Um, typically the underside silicone, so there still could be leaching. 657 00:48:18.996 --> 00:48:25.901 And so I think one area that I'm really excited for and, you know, whether it's Carraway or other brands developing is just safer, um, 658 00:48:27.982 --> 00:48:31.685 kitchenware and tools for, you know, kids. 659 00:48:31.825 --> 00:48:35.188 And so it's a really exciting area to kind of see developing. 660 00:48:35.228 --> 00:48:40.412 I know folks who make their baby food at home, most of those devices are all plastic. 661 00:48:40.572 --> 00:48:47.017 And so I feel like that's one area that's majorly underdeveloped and, you know, has a big opportunity and, you know, 662 00:48:47.697 --> 00:48:55.339 At this point, I've been consuming plastic and PFAS my whole life and I, you know, making as many changes as I can. 663 00:48:55.419 --> 00:49:00.920 But, you know, hopefully for my kids and the next generation, we can do a bit better there. 664 00:49:01.060 --> 00:49:06.061 And, you know, it's not rocket science to know what to do there. 665 00:49:06.121 --> 00:49:13.082 It's really just avoiding plastic and silicone and really shifting more towards kind of metals and glass and materials like that. 666 00:49:13.655 --> 00:49:22.022 I had a physician on the podcast two weeks ago and it was about, she was an immunologist and she said something crazy. 667 00:49:22.062 --> 00:49:24.244 She taught me something crazy about black plastic. 668 00:49:24.865 --> 00:49:25.765 Do you know where that comes from? 669 00:49:25.785 --> 00:49:26.346 Yeah. 670 00:49:26.366 --> 00:49:31.130 So it's a black plastic is just nylon, which is what's used mostly in kitchen utensils. 671 00:49:31.700 --> 00:49:33.902 Yes, I have black knives, by the way. 672 00:49:33.922 --> 00:49:45.533 But she said that you, it's broken down from like, I don't know how she mentioned it, but it was so revolting to me that I was really scared when she told me that how they make black plastic and how toxic it is. 673 00:49:45.553 --> 00:49:47.275 And then she's like, do you have a blender at home? 674 00:49:47.295 --> 00:49:49.577 I said, well, yeah, I make smoothies, my protein smoothies. 675 00:49:49.597 --> 00:49:51.799 She's like, yeah, what's the color of the blender at the bottom? 676 00:49:51.819 --> 00:49:52.120 I said, no. 677 00:49:53.121 --> 00:49:57.124 well, it's a glass blender, but at the bottom it's black. 678 00:49:57.344 --> 00:49:58.765 She's like, well, that's toxic. 679 00:49:58.785 --> 00:50:02.027 I said, well, I don't think they can make a glass propeller, right? 680 00:50:02.748 --> 00:50:04.609 But she was telling me about all, you know, black plastic. 681 00:50:04.629 --> 00:50:08.873 And then you think about Chinese, if you go out and eat Thai, if you get it delivered, right? 682 00:50:09.213 --> 00:50:11.755 It's delivered in

the black container. 683 00:50:12.095 --> 00:50:14.297 And that's like another scary thing. 684 00:50:14.817 --> 00:50:15.618 It's hard to avoid. 685 00:50:15.678 --> 00:50:17.880 So most takeout containers are all plastic. 686 00:50:18.020 --> 00:50:24.345 And I think the scariest thing is when you're putting hot food into it, because that's when plastic starts to melt and leach. 687 00:50:25.246 --> 00:50:30.491 You know, when you're going to the grocery store, even most cans are lined with plastic on the interior. 688 00:50:30.891 --> 00:50:32.653 You want to look for glass jars. 689 00:50:33.653 --> 00:50:35.315 It's a whole like epidemic. 690 00:50:35.375 --> 00:50:36.416 It's just everywhere. 691 00:50:36.456 --> 00:50:39.499 You know, your shampoo containers, your dish soap. 692 00:50:40.539 --> 00:50:53.487 And, you know, I think fortunately there's a lot of amazing young brands now who have alternatives and, you know, it's just when you're going to the store making sure you're making that, you know, thoughtful and right decision for you. 693 00:50:54.468 --> 00:50:55.889 Again, you don't have to start all at once. 694 00:50:56.029 --> 00:50:57.149 It can be daunting. 695 00:50:57.169 --> 00:50:57.990 It's a lifestyle. 696 00:50:58.230 --> 00:50:58.871 It takes time. 697 00:50:58.891 --> 00:50:58.991 Yeah. 698 00:50:59.911 --> 00:51:10.054 Um, I really want to ask you this, um, just as we're, we're closing, you started this and you started Carraway because of one scary night with a Teflon pan. 699 00:51:11.135 --> 00:51:18.857 If you could go back and tell your pre-Caraway self one thing about what was actually in the average American kitchen. 700 00:51:19.573 --> 00:51:20.174 what would it be? 701 00:51:20.574 --> 00:51:23.116 I think it's that toxins are just hidden in plain sight. 702 00:51:23.176 --> 00:51:26.139 They're kind of all around us in all areas of the home. 703 00:51:26.259 --> 00:51:35.507 And, you know, Carraway was born out of an experience to help try to provide an alternative for cookware, but our mission has really grown. 704 00:51:35.627 --> 00:51:39.950 And, you know, looking across the home and kitchen, there's just... 705 00:51:41.351 --> 00:51:43.672 So many cheap synthetic materials that exist. 706 00:51:43.732 --> 00:51:50.473 And so, you know, I think going back, I probably didn't realize the mission that we were tackling and the opportunity. 707 00:51:50.613 --> 00:51:57.034 And to me, it's, again, choosing just cookware, food storage or cutting boards. 708 00:51:57.074 --> 00:51:58.034 It's a great start. 709 00:51:58.154 --> 00:52:05.676 But, you know, I think to create a non-toxic home and a space that you really have peace of mind in, you really need to think about kind of all that surrounds you. 710 00:52:06.552 --> 00:52:09.354 And I love what you're doing with the company. 711 00:52:09.474 --> 00:52:16.919 And I love at the end of the day, I love that it's so mission led and you live and breathe your mission and your product. 712 00:52:17.599 --> 00:52:20.641 So thank you so much for coming on and speaking with us today. 713 00:52:20.901 --> 00:52:21.662 Thank you for having me.