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Welcome to this very special edition of the Author's Voice
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with K A J. A show where we explore the
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stories behind the stories. Here we dive into the worlds
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created by authors, discovered their inspirations and ensure that you
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walk away enriched and inspired. And today we have with
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us author Michael Ndroff. Been a global marketing consultant and
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now he's written this book, What Goes Around, a debut thriller,
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published by Bloomsbury in the USA and the UK and
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audio ebook and hardcover and also audio. Foreign rights were
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sold in Italian, Japanese and Hungarian and more. We learn
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from Michael himself. So welcome. Let's talk about the book
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from and learned from the from Michael himself. Well, let's
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dive into the story behind the story.
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Welcome to the show, Michael, Thank you, happy to be here.
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You're welcome. Welcome to the show once again, Michael, this
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time on the Author's Voice with kJ. So we'll be
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talking about your book much more in detail. So firstly,
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before before we come to the book itself, let's talk
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a bit about your journey. I talked about you being
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a global marketing consultant, so how did this turn happen
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means from a global marketing consultant to becoming an author.
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Debut debut book for you this.
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One, Well, I'd always wanted to be an author.
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I always wanted to write a book. And actually the
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impetus for that was something my mother said to me
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the second I was born, or so I'm told I
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was put on her chest. She looked deeply into my
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eyes and she said, oh, how nice to see you again.
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And it was that again part that always intrigued me,
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and I always wanted to do something with that. But
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you know, life and a business career gotten in a way.
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I was doing marketing for large corporations.
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And then have my own consultant firm globally. But then
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the pandemic hit, and as happened with a lot of
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authors that started their books, then there was nothing else
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for me to do. In my town.
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I wasn't even allowed to go on the beach, so
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I had no more excuses not to do what I'd
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wanted to do my entire life.
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And that's when I wrote my book.
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That's when you wrote the book. And here is the
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book to hit for the audience. What goes around? So
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why this book? What is it that you wrote in
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this book, and especially let's talk with the title and
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the covered page means it looks very intriguing to me.
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Help us understand from all those perspectives, Michael.
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Well, yes, the title what goes Around plays off of
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the expression famously, what goes around comes around, and the
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artwork is kind of circular as well.
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And you know it is a thriller.
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I grew up reading thrillers, and I've worked in a
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literary agency that had a lot of thriller and mystery writers,
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so I kind of know what I liked and what
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seemed to work in good selling thrillers. So I wanted
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to write a book that was topical because I want
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to be a little different. So what's going on in
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my thriller? It's about some serious shootings that are going
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on in a small town. Two detectives are assigned to it,
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one male, one female. They hate each other based on
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some things that happened in police academy, although that relationship
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does evolve, but the two are paired on a journey
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to find out what is going on, and they end
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up in the secret worlds of some terrible hate groups
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in cells supremacists, Boogaloo boys, And unfortunately these are real
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groups that exist today. I had to do a lot
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of research on that, and the book goes through a
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lot of twists and turns, and finally that major twist
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at the end, which goes back to my mother said,
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and it really does go back to what goes around
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comes around.
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Absolutely, So tell us a bit more, who is this
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book for?
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What have you?
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You know? You could have gone in any other direction,
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even as I'm on the marketing side. Also, that book
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would have told many many times more. I want to
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understand why only in this particular direction you know much
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more of a thriller.
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Well, I always like thrillers, and in fact, my mother
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had remarried a literary agent and a lot of his
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clients were thriller and mystery writers, and I got to
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know a lot of them, and in fact, I remember
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one time we were staying at Robert Ludlam's house. Robert
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Ludlam was the author of many bestsellers. A lot of
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people know him from the Born Identity movies with Matt Damon,
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and I remember one time I woke up early, went
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into his living room and there he was sitting on
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a couch with a yellow legal.
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Pad and a.
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Dixon Ticonderoga number two pencil in hand, and that is
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how he wrote his four hundred and fifty page novels
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by hand. Now, I admired Robert Ludlum's plotting in his prose,
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but thankfully, when it came time to write my book,
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I had a PC to do it. But you know,
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I knew a lot of thriller writers, and that's why
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I wanted to write a thriller. And you know, besides
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my stepfather having me around authors, my mother was also
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in the publishing world at one point, because she had
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been an editor at New York City publishing houses when
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she was younger. And in fact, I distinctly remember weekends
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seeing her cross legged on the couch, manuscript pages strewn
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about her, her red pencil.
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In hand, marking up those manuscript pages.
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You know, you think that would have prepared me when
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I got my editor's editorial comments. But you know, it
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wasn't in a red pencil anymore red pen but those
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comments in the margins of the word document, we're just
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as stuff.
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But I should have known that's what authors go through.
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Absolutely, So, how was your experience of writing this debut
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book of yours. Because see, you can be around so
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many authors, your family can be into publishing, being an
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author themselves, or editor or whatever it is. But at
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the end of the day, it is you who have
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to write. How did you do that for yourself? Was
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it a challenge or was it you know understood that, okay,
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it should flow much more easily to you.
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Well, I love the writing process itself, that's my favorite thing.
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But there's certainly were challenges because there's a lot of elements.
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To my writing process.
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I mean, for me, this is the first step in
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doing it is to id eight, to think up the
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idea to do. What's the main plot going to be?
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And then you know, there are two kinds of writers.
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There are writers called pantsers, who sit down at their
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PC and start writing by the scene of their pants
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without any outline, without any detailed plot. I can't do that.
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I admire them, but that's not me. I'm what they
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call a plotter. So I will plot out in detail
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what's going to happen in my story. You know, what's
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that twist ending going to be? Where am I going
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to plant the red herrings along the way? What are
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the subplots? I need to know all of that. And
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you know, it's not like the plot can't evolve. I mean,
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sometimes the characters in my book will start to talk
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to me, and am I crazy? Maybe a little, But
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you know, I remember one time actually when my plot
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outline called for the character to be killed off, and
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I'd really grown to like this character, so I couldn't
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do it.
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I couldn't kill the character off, so I had to
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change the plot a bit.
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And then, in fact, there was another time when I
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also had to kill out a character that I'd grown
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to really really like, and this time I did kill
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the character off, and then for the whole next week
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I was so depressed. My wife's yelling me, what's wrong
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with you?
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These aren't real.
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But to an author, you know, these characters are real.
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You're living with them a long time.
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They're real.
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So you know, my number one is plotting it out.
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Number two is to research the book. And you know,
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these days, with AI like chat GBT, you can be
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more efficient at researching. Back when I wrote this one,
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it was really just Google to learn about old you know,
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I didn't know much about guns or these.
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Crazy groups, so a lot of research.
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But what I found actually is that the best way
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to do research is to talk to the real people.
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So I was lucky I got to talk to FBI
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agents since I have a FBI agents in my book.
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I got to talk to a chief of police in
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my town. I got to talk to a female detective,
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which was very important for because I have a key
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character that's a female detective, and that was very helpful.
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I got a lot of insights from her and anecdotes
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that made their way into the book. So, you know,
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it's important to talk to characters that are going to
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be in your book, the type of people that will
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be in your book. Now, I don't think I spoke
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to any serial killers, but.
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Who knows.
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And then the last part of my process after the
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research is to sit down and write.
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So I'll sit down, I'll get I'll wake up early,
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I'm fresh.
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I work best when i'm freshest in the morning, and
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I'll just you know, start scribbling out on my PC
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the storyline, not worrying about the words and cells or
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you know, is this good writing. Just get the story
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flowing and then you know, let's say that's day one.
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Then the next day I'll start off in the morning
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going over what I'd written the day before, and that's
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when I try.
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And make it into real writing.
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Make sure every word fits with the other words, and
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the sentences, every sentence fits with the others in the paragraph.
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Add the metaphors, add the analogies, maybe some alliteration, do.
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All of that stuff.
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And then you know that, and then when I'm done
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with that, I'll start just you know, getting the story flowing,
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getting the words moving again. And I'll have that day
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by day, you know, get the words out, review what
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I'd written, get the words out, and I'll do that
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every day until i can write my two favorite words,
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which are the end.
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Absolutely. What about feedbacks? Normally authors do take feedback along
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the base. They can, you know, define it not only
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just the editors, but also you know, some part of
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the you know, would be readers. I understand there are
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groups and all what was your thing? Did you require
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that or it went straight to the editors.
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No, I think it's important to get feedback before the
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book starts getting shown. And you know, there are a
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lot of writers who do belong to writing groups and they.
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Get feedback that way.
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My initial feedback was from my family and you know
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some people my family are avid thriller readers, so I
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got some good feedback from them.
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And then I did what a.
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Lot of other authors do, which is cool, go out
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to beta readers and beta and you know, those are
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people generally they could be friends, but they read a
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lot in your category, so my case, thrillers, and and
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I gave them the book to read. I gave it
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to three people and they all gave me very good feedback.
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I changed some things based on that feed back, and
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then when that was over, you know, then I felt
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the book was good enough for my agent to show
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it around.
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And you know what I.
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Learned in terms of, you know, the editorial and changes
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from that process is that when I wrote my two
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favorite words the end, that was clearly not the end
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of the process. What I found is there's all sorts
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of different editors at a traditional publishing house like Bloomsbury.
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You know, first there's the acquiring editor, the editor that
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buys your book, and that editor, I would say, is
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more like a strategic editor might say things, you know,
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very big picture, might say things like this book needs
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a prologue, or you need to move this action from
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the end of the book to more in the middle
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of the book, you know, more big picture stuff. Then
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there's a line editor, and the line editor is like
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its silence, goes through every line in your book, and
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you know, wants to make sure it's the best that
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it could be. And after that, you know, of course
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each stage I'm having to, you know, go through my
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entire book again.
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And after that is the copy editor.
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And the copy editor's job is really to do things like,
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you know, check facts if you're writing about guns or dates,
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make sure that you didn't say that, you know, Jill
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had green eyes in chapter two and brown eyes and
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chapter eight, that that type of thing. Keep track of
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all those details and make sure they're right. And after
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that is a proofreader. And of course a proofreader wants
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to be a copy heater. A copy heater wants to
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be a line editor. So they're all trying to do
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this extra stuff to show they are but the proof reader.
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But they're all extremely valuable obviously people.
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So I thought I was finally done, and then my
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publisher comes to me and says, hey, Michael, the hardcover
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type was just set.
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On your book.
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You need to go read it again and make sure
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nothing happened in that process.
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And no type fell out.
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I can't tell you how many times I read my book.
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It's a good thing. I like it.
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Absolutely, absolutely, But what about you know what's the trick
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to land you know, Bloomsbury, and then you sell the
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you have the EBU cover Italians, you know, selling rights,
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language rights in Italian, Japanese, Hungarian.
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It's all these things.
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Normal authors they struggle a lot. How did you manage
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any tifts for new authors?
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Well, I mean, besides writing a good book, the key
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is is, really, you know, make sure you get a
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good agent. So a literary agent is really the person
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that is the go between between an author and the publisher,
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and publishers these days will not look at your manuscript
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unless it comes from a literary agent. And you know,
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some people say that it's harder to actually get a
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literary agent to take you on as a client than
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it is for that agent to then get your book published,
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because you know, it would not be unusual to reach
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out in what's called a query process to one hundred agents,
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and you can get rejected by one hundred agents. But
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if you find that one that likes your story, then
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it could be golden and it could work out really well,
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so I was lucky that I had a good agent,
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and there was you know, a lot of interest from
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you know, publishers around the world, and a lot of
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interest from you know, people that do audio books and
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all these different versions. In fact, the paperback edition comes out,
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and it comes out in a couple of weeks, and
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my hardcover had sold out. You know, it's a tough process,
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but you know, to all those budding authors, it could
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it could work out really well, but you just have
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to be you know, persistent, got to keep that absolutely.
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So to repeat my earlier question, who is
this book
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for only for people who love thrillers or is it
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for a much more wider audience? Help us understand from.
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That point, Well, if you love mysteries and thrillers, it's
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definitely for you. But I think, you know, there's also
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a wider message in it, and you know, it's really
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about the ever, everlasting bonds that transcend time. So you know,
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if you like the movie The Sixth Sense, you'll you'll
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like this too. I think it reaches and what I
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found in the research so far and who's buying the book,
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There is some research and it shows that it appeals
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to both men and women, and I was very happy
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about that. I wanted it to appeal to both. So
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you know, I've got a lot of action in there,
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which a lot of the men appreciate, and I've got
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a lot of you know, emotional and romantic elements to
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it as well.
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So you know, it looks like it's.
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Appealing to anyone aged twenty five and up and both
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male and female.
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So's it's been good.
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And you know, I was just lucky that I also
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got a lot of really nice quotes from best selling
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authors who were willing to actually read my book, and they.
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Said such nice things about it. Like J. D.
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Barker, who's been a number one Dyar of Times best
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selling author, said that when Droff expertly weaves the narrative,
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that beigs just one more page. And that's that's exactly
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what I wanted. I wanted it to be a page turner.
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I wanted people to not be able to put it down.
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And you know, some of the tricks are the way
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I write really to do that is I write in
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short chapters. And I guess the original author who did
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that was James Patterson, but I like way he had
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written his early books, and I try to end each
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of the short chapters on some kind of hook. It
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could be an emotional hook, it could be a physical hook,
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just some kind of cliffhanger that I'll make the reader
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want to go to that next page and then at
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that next chapter. I'll try and start each chapter with
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a very interesting first line. Also, you know, keep the
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pages turning. And that's what I like. So many people
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have said, oh my god, you kept me up all night,
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that type of thing. They could, they couldn't put it down,
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and that's that's so.
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Gratifying for an author. I'm very happy with the way
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it's all worked out. I'm lucky.
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Absolutely absolutely. So you know you wanted to write those
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two little words the end and Jedd Warker Barker says
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in your and is coment just one more page? So
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is this this is the first book? Any more book
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after this? Anything else in the pipeline?
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Absolutely? Absolutely. I'm writing my second book right now. I'm
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about in the middle of it. Of course, it's another thriller,
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because I believe that, you know, authors, for the most part,
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should should be like brands and give their readers the
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type of book they expect from you based on what
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they saw in the past.
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So it's another.
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Thriller and it's kind of pretty quil because it does
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include the two main characters from What Goes Around, so
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they'll be in it as well and having a ball
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writing it. It's it's a lot of fun.
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Absolutely, it's a lot of fun for you and a
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lot of you know, things for the for the audience here,
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so for a lot of people who'd want to connect,
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but you learn more from you about you, about your journey,
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also about the book. What's the best way for them
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to do so, Michael.
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The best way to do so is really you can
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go to my website Michael Windroft dot com and on
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that website I have an email page and authors or
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would be writers or anyone or people who read the
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book and of questions about it can email me and
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00:20:07.319
I respond to every email I get, and I've been
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getting a few and it's fun to respond to them.
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And you know, I found out a lot of would
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be authors have also been writing in and asking questions,
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and you know what, I usually my advice to them
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when they when they ask about what they should do,
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is you know, first write in the genre that you
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enjoy reading.
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I think that helps a lot.
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Keep reading, you know, read, you know, go check out
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what's selling in your genre and read all the time.
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And then I think what would be authors have to
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do is really learn and practice the craft, because there
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is a craft to writing. You have to know, you
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know what perspective you're writing in, and there's a lot
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there's actually a lot to it, and you can learn
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in a lot of ways. I mean sure, as I
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mentioned before, these writers groups who can get feedback from,
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but you can also go online and there's different best
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selling writers that have been on like BBC Maestro is
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something where I listen to a ten part series from
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Harlan Coben and then another one from James Patterson, and
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they talk about writing and they don't always you know,
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they may not always agree, they may have different points
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of view, but I think that's good too, so everyone
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can find you know, what works for them. And there's
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also you know a lot of conventions, like I was
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at thriller Fest in New York City, a thriller writers convention,
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and they also have a lot of classes and talks
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about the craft of writing. So would be writers should
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definitely take advantage of these learning opportunities that are out
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there and always be writing, and I guess i'd be.
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I should say. One last thing about becoming an author
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is that if you really want to become one, you
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have to start preparing yourself to do the marketing aspect
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to so, you know, make sure you've got your social
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media going, and start to be unfamiliar with what you
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you might have to do to market your book. Is
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publishing these days, it's or being an author these days
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it's it says, fifty percent writing and fifty marketing.
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Absolutely absolutely with this. It's set up on this very
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special edition of the Author's Voice with KAG. Thank you
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so much indeed for joining us.
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Thank you. That was fun