TRANSKRIPTIO 🔗
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[SPEAKER_00]: grassroots marketing on cannabis for your calm continues.
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[SPEAKER_00]: I'm here now my guess who is an elite athlete a self to screw the scribe girl jock visionary female founder of looming bloom a bipy own CBD powered beauty wellness brand and We'll go more into the background as to why you know her athletic prowess is so important To who she is and which led all the way to the creation of looming bloom and this brand.
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[SPEAKER_00]: I'm here with McKenzie McLean Hill.
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[SPEAKER_00]: Thanks for joining me
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[SPEAKER_01]: Hello, thank you for having you today.
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[SPEAKER_00]: My pleasure.
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[SPEAKER_00]: So a decorated college career winning the 2004 NCAA Division 1 outdoor track field championships with UCLA, you were part of the team there.
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[UNKNOWN]: And
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[SPEAKER_00]: Also, most recently a couple years ago, you also competed in the Olympic trials, trying to go in to the Olympics and you were competing in the 100 meter at 400 meter hurdles and we're a four time academic all American so before anything
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[SPEAKER_00]: your background and you know, your passion and your athletic prowess.
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[SPEAKER_00]: So I want to take into the discipline and the passions you have for what you do and everything in life and how that translates from the field, from the track and field to what you do today.
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[SPEAKER_01]: Good question.
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[SPEAKER_01]: Really to be an entrepreneur, that's really what it takes.
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[SPEAKER_01]: It takes discipline, it takes hard work, it takes dedication and really just belief in yourself and confidence.
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[SPEAKER_01]: Those are all things that I really honed and learned how to that group with me and that I developed as an athlete, starting all the way back in high school, taking it through college
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[SPEAKER_01]: really I think what led me or or I realized I want to be an anthropologist when it's when I realized that that same hard work and dedication that you put in athletics also shows up in entrepreneurship and you're able to to see what you can grow from that now it's not easy neither both are very hard and difficult.
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[SPEAKER_01]: But two things that I really love, I love the competitiveness of it.
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[SPEAKER_01]: I love the passion that it takes.
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[SPEAKER_01]: And I love the fact that I'm able to challenge myself each and every day.
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[SPEAKER_00]: Now, with what you've done, obviously, there's a lot for those that are looking to let me boom and you're, let me sport line that obviously is, you know, an operator as to why this is brought forward from what you've done in fitness and just in terms of yourself.
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[SPEAKER_00]: I mean, I see pictures of you and I've seen they articles out there.
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[SPEAKER_00]: couldn't tell me your agent and make me believe that you still are that age because you look like you can still easily compete and probably you know give a lot of younger athletes a hard time on the track if you wanted to get into them pretty sure that the thing is um
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[SPEAKER_00]: a need for deeper coverage and I'll see I look at this right now I look at a lot of MBA and a lot of football right now and for those that you know when you're in a and a grueling sport and the recovery time and trying to keep me your body at such a top performance without the the areas where
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[SPEAKER_00]: If you're pulling a hamstring and if you don't take care of the hamstring, you can go to a killies tear and things like that and just, you know, okay, not taking care of yourself which could lead to a much more aggressive injury and take you out of performing all together.
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[SPEAKER_00]: Tell me about that part where what Luma's sport and what you're lying in that respect does in the recovery process.
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[SPEAKER_01]: One, I won't say secret ingredient and I don't like to necessarily call it the magic bullet, but what checks a lot of boxes for me is CBD.
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[SPEAKER_01]: And that's where I'll start as I unfold how this all comes together.
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[SPEAKER_01]: But, you know, CBD is a cannabinoid and a natural compound from the hemp
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[SPEAKER_01]: helps us support your system in so many different ways and really wherever you need it from, you know, helping with your mood to your sleep, information, stress, recovery.
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[SPEAKER_01]: It really brings your body back to balance.
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[SPEAKER_01]: And what I like about it, it's natural.
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[SPEAKER_01]: It already works with your system and your body.
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[SPEAKER_01]: And I say that because there are a lot of different products out there, but they're not all natural or for me for instance.
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[SPEAKER_01]: When you say Kelly that actually had McKellies injury before a couple weeks of your national championships, this was before I started my line, I had the continue to compete.
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[SPEAKER_01]: So I took a lot of over the counter medicines.
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[SPEAKER_01]: And I mean, it just really caused an issue for me.
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[SPEAKER_01]: I was taking a lot of ibuprofen.
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[SPEAKER_01]: And when I didn't like about it, it's like how you feel.
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[SPEAKER_01]: It should have a gluten allergy.
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[SPEAKER_01]: So there's just a lot of negatives that come with it with
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lowly bloom or with CBD.
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[SPEAKER_01]: It allows you to still get that same kind of recovery and healing and, you know,
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[SPEAKER_01]: helping with reducing inflammation without those side effects.
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[SPEAKER_01]: So for Loomi Sport, I've created a line of products that really works as a good system from before you start working out to recover to after.
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[SPEAKER_01]: And even if you get hurt in between one of my favorite products, I think is the freeze gel that I actually combined CBD and a CBD CBD.
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[SPEAKER_01]: It makes that part even more powerful.
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[SPEAKER_01]: And I mean, listen, I, and skeptical about everything.
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[SPEAKER_01]: So anytime I was creating a product, I said, well, let me try it.
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[SPEAKER_01]: Let me see if this actually works.
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[SPEAKER_01]: So I created right around a time of one of my old injuries flare it up.
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[SPEAKER_01]: And I kid you not with it, you know, two, three days that pain that typically would, you know, linger for weeks.
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[SPEAKER_01]: Um, was gone.
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[SPEAKER_01]: Each day it slowly got better.
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[SPEAKER_01]: It was just it went from I could barely walk to okay.
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[SPEAKER_01]: I feel I feel a difference.
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[SPEAKER_01]: I feel better.
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[SPEAKER_01]: Let me call a little bit more to our barely feel it.
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[SPEAKER_01]: The next day I woke up.
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[SPEAKER_01]: It flared up, but not it's bad.
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[SPEAKER_01]: And again, I did the same routine for about two days.
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[SPEAKER_01]: By day three.
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[SPEAKER_01]: I mean, it was pretty much gone.
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[SPEAKER_01]: So it is just recovery.
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[SPEAKER_01]: is the name of the game and pain management is the name of the game in any sport.
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[SPEAKER_01]: So I wanted to create a line that really helped address that and a line that was safe, a line that will make you feel confident that if I do this part, you know, I will be able to get back up the next day and compete just as hard, because that's what it takes to be able to be at your best.
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[SPEAKER_00]: So not too long ago, the WMEC is in just finished up and, you know,
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[SPEAKER_00]: There's a need for basketball right now, but in watching a lot, and obviously we've had a lot of young players that are really bringing a lot of interest to WMBA, you know, the play has been really wonderful, but they're also in the same respect.
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[SPEAKER_00]: It's one of the few sports I see for women that is.
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[SPEAKER_00]: You know, where you have that consistent play, you know, 40 games and going through a pretty grueling schedule, more than there is, then say for, you know, I don't how much for, because if you're soccer or you can say for Olympics, obviously there's a lot of training behind, but like the actual competition itself and the amount of competition you had to play in such a tournament at the time, there were so many injuries as well, not just in the NBA, where you see
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[SPEAKER_00]: a lot of major, you know, stars that went down to Achilles tears and, you know, the level of recovery is going to take so much the same thing happened with Caitlyn Clark or Sydney Colson or Suffolk.
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[SPEAKER_00]: So if you're cutting hammer, Caleb Thornton, you know, Chloe Bibi and all those players trying to wait their way back.
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[SPEAKER_00]: And I just think for the other part, because of the looming sport aspect and what you have, what you've learned to be about what it is about the
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[SPEAKER_00]: product line and how you've been able to go ahead and target to other athletes and which particular sports heaven that you've had athletes come from that have really resonated well with the looming sport project and any of the products and stuff, anything of this to really related with looming one.
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[SPEAKER_01]: Um, good question.
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[SPEAKER_01]: So as far as how it relates to, you know, I have a stick that helps with warming and and kind of relaxing the muscle because that's part of the get it.
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[SPEAKER_01]: And if you go out there for muscles too tight and then you try to do an explosive movement on it.
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[SPEAKER_01]: You can tear it.
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[SPEAKER_01]: You can strain it could have she liked that.
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[SPEAKER_01]: So I have a pain relief stick that really warms up the muscle.
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[SPEAKER_01]: I have a soothing stick that I've used again.
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[SPEAKER_01]: Everything I, I, I, I sell, I have tried.
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[SPEAKER_01]: I, I, or everything I sell, I'm one of them I've tried.
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[SPEAKER_01]: I made sure to work.
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[SPEAKER_01]: I tweaked it if it didn't, but the food stick one time after weights, I know I was going to be extremely sore.
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[SPEAKER_01]: But still the test type, I use it on one leg and not on the other.
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[SPEAKER_01]: A tremendous difference because again, if you're too sore, then it, it makes it harder and one that means your muscles aren't recovering that well and too.
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[SPEAKER_01]: It just makes it harder to go back out there and give it your all.
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[SPEAKER_01]: So,
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[SPEAKER_01]: I had the suits thick.
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[SPEAKER_01]: We had the bath salts that really helped with with inflammation and recovery after after a ghoul and practice or work out or even again.
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[SPEAKER_01]: A pain, a pain spray that again, if something is kind of flaring up on you, you just need it to ease up a little bit.
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[SPEAKER_01]: So, yes, we have a whole system that really just helps support your body through reducing inflammation and recovery and then as far as which sports, I mean, it's really, it's all across the board just because these products work so well on different parts of the body, so from softball, of course, track and field, people are just really said, even people who are
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[SPEAKER_01]: excuse me.
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[SPEAKER_01]: They just really noticed the ability to get back out there and to recover and and even the reduction of pain, the reducing of pain and inflammation.
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[SPEAKER_01]: So I've been really excited and I love getting the messages when people are saying how well it's worked.
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[SPEAKER_01]: There are even people outside of sport who's used it for stress or pain in their shoulders or in their wrists from typing and things too much.
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[SPEAKER_01]: I thought yes, because it also helps with tendonitis and just joint pains, I've also dealt with a lot of that, so wanting to create products that really address the major pains, but also the minor pains because sometimes it's the minor pains that can really can really hold you back.
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[SPEAKER_00]: Now, the other part I want to bring up is, with people go to the website loomingblume.com, L U M I B L O M dot com, L U M I B L O O M dot com, I also love how you are infusing not just
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[SPEAKER_00]: the CBD products and also just the areas where there's scrubs, skin care, bath bombs, features, and all that area, but also like where you haven't infused the beauty products as well.
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[SPEAKER_00]: So if you want to look for hair or skin products or things like that, you know, it's really an all one source for women to go ahead and look for products just for a complete health and beauty complement to what they're looking for.
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[SPEAKER_00]: Tell me about how that's worked out and, you know, that it's really, I haven't seen it where you've had those extra categories coming to play.
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[SPEAKER_00]: Tell me about
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[SPEAKER_01]: So with Lomi Bloom, what I wanted to create was a lifestyle.
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[SPEAKER_01]: When people walk away and think about Lomi Bloom, when they walk away, I want them to think, be the pain relief, energy and focus.
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[SPEAKER_01]: Those are the four things that I wanted to address with my line because if you feel good in all those areas, then you feel confident about yourself in what you're doing.
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[SPEAKER_01]: And if you feel confident, anything is possible.
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[SPEAKER_01]: So, yes, I had the beauty from the shower steamers and bath bombs, body scrubs, lotion.
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[SPEAKER_01]: I mean, I had to say, the shower steamer, I love, especially being an entrepreneur and a mom on the go.
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[SPEAKER_01]: It allows you to create a sauna at home in terms of, you know, you put it into the shower.
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[SPEAKER_01]: the sting really picks up the scent in the smell so we have some peppermint and lavender.
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[SPEAKER_01]: So kind of depending on what space you're in, it really helps you either relax if you use lavender or kind of get some energy, revitalize if you're using the peppermint.
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[SPEAKER_01]: And we also have eucalyptus which I don't use because I have allergy but also eucalyptus, I know
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[SPEAKER_00]: That's okay, but I mean, there's a lot there especially just maybe I can just see where there's you know body scrubs decompress the CBD rose petal body oil body soufflé just airs a plethora of products and it's amazing what you have for all this
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[SPEAKER_00]: really quickly also just want to get into the actual aspect of the empowerment.
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[SPEAKER_00]: Obviously, bypuck on brand, building a loyal and inclusive community of women, empowering them to embrace and become the truest versions of themselves.
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[SPEAKER_00]: And for the world of space, you know, there's a lot of criticism for lack of diversity.
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[SPEAKER_00]: So tell me about how what you have with your status and what you've done with this wonderful website and the infusion of products we're talking about here, leveraging your position and brand platform to ensure the mission of inclusivity is genuine actionable and it goes beyond just what marketing's out there.
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[SPEAKER_01]: Again, this brand comes from wanting women to be able to rebel in their own choice and really redefine what beauty means to them, what beauty looks like.
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[SPEAKER_01]: Beauty, when I think of beauty, it is confident, it is empowering, it is, you know, being unapologetically yourself in any way, however that shows up.
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[SPEAKER_01]: is the finding what success looks like.
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[SPEAKER_01]: So, you know, when I when I talk with women or when as I'm building my community, that's why I want people to know and feel so whether it is finding the right bath bomb or body scrub or getting the products or that they're able to show up whether it's out work or in a board room or in the gym.
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[SPEAKER_01]: And we also have some great tinsures that help with that, to help with anxiety, energy and focus and things like
that.
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[SPEAKER_01]: So it's
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[SPEAKER_01]: creating a community in a line, really creating a line that helps women become or support them in their journeys and in their efforts.
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[SPEAKER_00]: And then finally, there's some of the
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[SPEAKER_00]: where a company can be led by someone that is really the embodiment of what your product line is all about.
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[SPEAKER_00]: Because you essentially being that role model for women a trendsetter and you know what women should strive to be being a mom being an entrepreneur, being you know an athlete and just being you know a
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[SPEAKER_00]: example of health, example of beauty and an example of, you know, empowerment, all that's there.
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[SPEAKER_00]: And obviously on the website, you put yourself in the front because you can't and you are your best marketing for Lumi Bloom.
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[SPEAKER_00]: So tell me about that part about, you know, the one that you've gotten the chance to go and encounter as you've promoted these products and put it out there, everybody, that they look at you and they see you as somebody they want to strive to be.
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[SPEAKER_01]: like to represent my brand and my product.
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[SPEAKER_01]: So people can see what it could do for them.
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[SPEAKER_01]: Not that they will look just like me or be just like me, but seeing when people look at me, I hope that they see that.
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[SPEAKER_01]: I am someone who is defining my own rules and living life the way I see fit.
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[SPEAKER_01]: And I want that for everyone.
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[SPEAKER_01]: I want everyone to really feel comfortable in their skin and what they're doing.
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[SPEAKER_01]: And in,
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[SPEAKER_01]: Does that prioritize themselves?
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[SPEAKER_01]: That's really what this is about prioritizing yourself and what you're trying to accomplish.
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[SPEAKER_00]: Because I think for when I see women out there and I just see that those women that are out there that really if they just decide to go and go the route try their products out and look at you as a beacon of what, you know, you're not expecting
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[SPEAKER_00]: Keep up to your level, as much as they possibly can, I think is a real great message for that, because I think you have really shown how, you know, really just to take what you've done and create a product like this, and the whole line, it's well thought out, well fleshed out, and I think you really are.
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[SPEAKER_00]: checking a lot of boxes of what women are looking for to make themselves so better to make themselves feel empowered, look and feel their best within, promoting rest, relaxation and focus.
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[SPEAKER_00]: I think you absolutely do that.
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[SPEAKER_00]: So one more time, the website is loomingbloom.com, L-U-M-I-B-L-O-O-M.com, and just take a minute real quick, Mackenzie, to go ahead and tell people about the products that they should be looking at as we are approaching the holiday season.
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[SPEAKER_01]: So as we approach in the holiday season, we have a lot of great products.
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[SPEAKER_01]: We have one of my favorites during this time.
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[SPEAKER_01]: It's dress is crazy.
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[SPEAKER_01]: Our our tinsures both the energy and focus or just our overall blood orange tinsure as well as our headache relief oil.
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[SPEAKER_01]: Because, you know, there's gonna be a lot of stuff happening.
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[SPEAKER_01]: Sometimes the whole headache in my grains might flare up.
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[SPEAKER_01]: Also in the colder weather is having, as we mentioned before, the souffle's, some of the body scrubs, which are very nice.
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[SPEAKER_01]: And then if you're looking for a great, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh
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[SPEAKER_01]: If stocking sufferers are shower steamers and bath bombs do really well, in fact, there's some season when our top customers are often the men coming and buying bath bombs and shower steamers for their loved ones for the special women in their lives, so that is always a great seller during this time of the year.
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[SPEAKER_01]: And then as you're looking into the new year, again, check out Loomi Sport that will get you going as you do your new new you work out.
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[SPEAKER_00]: Oh, no, the plan for that for the new year, absolutely.
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[SPEAKER_00]: And I'm glad you said the worst stockings ever.
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[SPEAKER_00]: I mean, getting myself crushed to say that in the interview.
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[SPEAKER_00]: So I got to stop doing that.
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[SPEAKER_00]: It's get a little too cliche, but it absolutely works.
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[SPEAKER_00]: And more importantly, I think for that love one that you have that woman that you love out there, that special one of your life,
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[SPEAKER_00]: go and go crazy on the website, go find a products, go make a nice old gift basket, find all the one of the products from Louis Sport and let me blue myself, take yours, bat, bomb, steamers, all of it, just get your hands on it and I want to thank McKenzie McLean Hill once again from let me blue for joining me here on the program.
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[SPEAKER_00]: Thank you so much and you know, happy holidays.
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[SPEAKER_01]: Thank you, happy holidays.