TRANSKRIPTIO 🔗
WEBVTT
1
00:00:00.211 --> 00:00:01.912
Look, I don't really want to do this.
2
00:00:02.412 --> 00:00:10.897
And I'm telling you upfront, it's easier to hide behind the business, not be in front of the camera, and to simply not do this during a super busy week.
3
00:00:11.357 --> 00:00:15.579
But the great Steven Pressfield says, it's not the writing part that's hard.
4
00:00:15.979 --> 00:00:18.761
What's hard is actually sitting down to write.
5
00:00:19.321 --> 00:00:23.143
And what keeps us from sitting down is what they call resistance.
6
00:00:23.663 --> 00:00:26.625
And boy, am I feeling that resistance right now.
7
00:00:29.579 --> 00:00:34.644
A few days ago, I even told my team, I'm not even sure how to turn on my camera, how to hit record.
8
00:00:34.704 --> 00:00:42.711
I'm not even sure how we could do all this, which is hilarious because we built over 250 podcast shows for other CEOs.
9
00:00:43.131 --> 00:00:44.853
This is literally what we do.
10
00:00:45.333 --> 00:00:49.597
But you see this feeling over here, everyone feels it.
11
00:00:50.138 --> 00:00:56.083
The overthinking, the overcomplicating, the self-doubt, the fear, the fear.
12
00:00:56.263 --> 00:00:59.024
That's the exact same feelings our clients have.
13
00:00:59.064 --> 00:01:03.987
So I figured if I'm going to ask the founders to be brave, to have courage, right?
14
00:01:04.467 --> 00:01:07.628
To have courage, then I better go first.
15
00:01:08.248 --> 00:01:09.409
So here it is.
16
00:01:09.929 --> 00:01:11.850
Welcome to Authority Capital.
17
00:01:12.310 --> 00:01:22.495
This is a show where we tell you the truth about what it takes to build a multi-million dollar business, a meaningful life, and really a body of work that you would be proud of.
18
00:01:23.075 --> 00:01:33.457
And we'll show you how this applies to your brand, your business, so you can steal the very best ideas, use it right away, because there's really nothing more valuable than your time.
19
00:01:34.177 --> 00:01:35.578
I'm your host, Jay Wong.
20
00:01:35.958 --> 00:01:41.219
I personally am on a mission to meet the best version of myself in all areas of my life.
21
00:01:41.579 --> 00:01:45.340
Business, relationships, relationship with myself, relationship with...
22
00:01:45.900 --> 00:01:52.644
my family, health, fitness, and candidly speaking, I'm trying to get richer every single day.
23
00:01:53.024 --> 00:01:57.287
And in the spirit of respecting your time, here's who the show is really for.
24
00:01:57.567 --> 00:01:58.948
Here's our three promises.
25
00:01:59.528 --> 00:02:04.051
Number one, we're only gonna have on real operators with real stories.
26
00:02:04.391 --> 00:02:08.133
These are founders that have built legit seven, eight, nine figure businesses.
27
00:02:08.594 --> 00:02:11.175
Some of them before the internet, definitely before AI.
28
00:02:11.796 --> 00:02:13.697
And they're gonna share what actually moved the needle.
29
00:02:14.217 --> 00:02:23.644
Number two, because we respect your time, every episode is going to earn its length and you're going to walk away with at least one thing that you can use in your business that week.
30
00:02:24.325 --> 00:02:26.586
And number three, I just wrote integrity.
31
00:02:27.287 --> 00:02:28.668
I'm building this right in the open.
32
00:02:29.008 --> 00:02:35.253
We're going to pull behind the curtain in terms of the things we do with our show and things that you can steal and use in your business.
33
00:02:35.793 --> 00:02:41.357
Every so often, I'm just going to show up like this, kind of unscripted to a certain degree, and we're just going to rift.
34
00:02:41.397 --> 00:02:42.158
We're just going to talk.
35
00:02:42.928 --> 00:02:51.213
This show is for any founder who you're great at what you do, but you're still being like the best kept secret in your marketplace.
36
00:02:51.894 --> 00:02:57.918
If you're looking to step out in front of the camera, you want to defeat resistance and you want to make more money.
37
00:02:58.578 --> 00:02:59.879
then this show is for you.
38
00:03:00.520 --> 00:03:07.907
If you're looking for quick hacks, fame, some tactics, this probably isn't your show and that's okay.
39
00:03:08.528 --> 00:03:14.374
So make sure to hit subscribe on our YouTube channel, follow along on Apple and Spotify so you never miss an episode.
40
00:03:14.974 --> 00:03:15.134
Now,
41
00:03:15.975 --> 00:03:24.023
If you wanted to hear more about the lore of the show and you want a bit more background on who I am, stay tuned so we can dive a bit deeper.
42
00:03:24.663 --> 00:03:27.606
Because our story takes us all the way back 2016.
43
00:03:27.886 --> 00:03:29.107
This is 10 years ago.
44
00:03:29.127 --> 00:03:31.670
I started the podcast called The Inner Changemaker.
45
00:03:32.250 --> 00:03:33.771
I figured out how to growth hack that.
46
00:03:33.791 --> 00:03:38.215
We hit number one in self-help on iTunes, back when it was even called iTunes.
47
00:03:38.696 --> 00:03:46.582
We won multiple awards, back-to-back awards from podcast awards, and we got to sit down with absolute legends in the game.
48
00:03:46.943 --> 00:03:52.427
I'm talking about the late, great Bob Proctor, Dan Martell, Patrick Bette David, Lisa Nichols.
49
00:03:53.268 --> 00:04:01.879
Some of my favorite authors of all time, people like Greg McKeown, who wrote Essentialism, people like Gay Hendricks, who wrote The Big Leap, Jack Canfield, Chicken Soup of the Soul.
50
00:04:02.540 --> 00:04:07.265
I don't know if you guys can tell, but I was having fun interviewing my own heroes.
51
00:04:08.167 --> 00:04:08.968
And look,
52
00:04:10.050 --> 00:04:14.634
By itself, podcasting was a medium that I just kind of fell in love with.
53
00:04:14.955 --> 00:04:22.421
I love this long form, kind of like, give me the rules, but give me the mic, give me the camera, let me just go do my thing, right?
54
00:04:22.802 --> 00:04:26.946
And I always thought that podcasting itself,
Load full transcript
having a show, was the greatest life hack.
55
00:04:27.606 --> 00:04:32.807
And there's something special about audio-only podcasts, which really has a special place in my heart.
56
00:04:33.407 --> 00:04:35.608
And perhaps I'm going to make a whole episode on that.
57
00:04:36.088 --> 00:04:38.689
But at that time, I was running an events business.
58
00:04:39.189 --> 00:04:40.369
I exited that business.
59
00:04:40.889 --> 00:04:43.390
And in 2019, I started Podcast Your Brand.
60
00:04:43.830 --> 00:04:45.090
This is the company we run today.
61
00:04:45.170 --> 00:04:56.933
It's our fully white-gloved, done-for-you podcast agency, where we've always believed that the best use of your time, a founder's time, was spent in front of the camera, in front of the mic.
62
00:04:57.713 --> 00:05:09.417
And we've always worked with CEOs and business owners using their voice, their face, their humanness, humanness, human, humanness.
63
00:05:09.857 --> 00:05:10.977
What makes them human?
64
00:05:11.677 --> 00:05:20.240
Showcasing their values, their beliefs, marketing their business in a very genuine way and really building up what we call that authority capital.
65
00:05:20.840 --> 00:05:36.147
Now, since then, my team and I, we've launched over 250 shows, most of them ranking in the top 100 on Apple Podcasts, with thought leaders like Cameron Harreld in the business category, Dan Goh in the health category, as well as John Miles in the personal development category.
66
00:05:36.647 --> 00:05:46.091
We've also worked with many organizations, companies like P&G, as well as hundreds of award-winning companies from Inc., Globe and Mail, Forbes.
67
00:05:46.552 --> 00:05:46.832
So, yeah.
68
00:05:47.905 --> 00:05:53.451
We know podcasting works for a business, but there's also a lot that can essentially go wrong.
69
00:05:54.332 --> 00:05:58.737
And what went wrong is kind of what happened with my podcast, The Interchange Maker.
70
00:05:59.137 --> 00:06:03.002
Because on paper, it seems like it worked, right?
71
00:06:03.062 --> 00:06:08.207
Big audience, you get the rankings, you get some of the awards, listeners from all over the world.
72
00:06:09.228 --> 00:06:10.008
Big problem to that.
73
00:06:10.408 --> 00:06:12.049
There's no business real behind it.
74
00:06:12.089 --> 00:06:18.950
I was essentially, it was this like hobby that I was trying to like force fit into a business if that makes any sense, right?
75
00:06:19.190 --> 00:06:23.651
No backend, no strategy before recording, just turn on the mic and rip.
76
00:06:24.312 --> 00:06:27.252
Nothing connecting any of the attention to anything real.
77
00:06:28.013 --> 00:06:29.953
And I did that for a few years, it burned me out.
78
00:06:30.453 --> 00:06:34.034
So I did what a lot of founders do, which is I went and I grew a business.
79
00:06:34.574 --> 00:06:37.935
I built shows for other people staying off camera.
80
00:06:38.455 --> 00:06:45.439
Now, one of my favorite authors, Julia Cameron, she wrote this amazing book called The Artist's Way, and I highly recommend checking it out.
81
00:06:45.879 --> 00:06:47.040
She has a term for this.
82
00:06:47.120 --> 00:06:49.282
She calls this a shadow artist.
83
00:06:49.882 --> 00:06:56.166
Someone who builds a career right next to the art that they love, but they never actually do the art.
84
00:06:57.046 --> 00:07:03.210
Now, I have a lot of thoughts and emotions when it comes to that, but that was essentially me.
85
00:07:04.227 --> 00:07:11.532
Instead of figuring out how to be a better artist or a storyteller or a podcaster, I leaned into the business.
86
00:07:11.992 --> 00:07:12.873
And that's what we've done.
87
00:07:12.933 --> 00:07:16.375
So the last seven years had been this massive roller coaster.
88
00:07:16.815 --> 00:07:22.159
We've generated millions of dollars, but also the business almost went bankrupt a couple different times.
89
00:07:22.699 --> 00:07:30.965
We built this incredible global team, like world-class team, working with clients that are truly inspiring and amazing.
90
00:07:31.745 --> 00:07:40.870
But we also took out like loans to have to cover payroll and, you know, to pay for all these silly and stupid investments that we've made along the way.
91
00:07:41.470 --> 00:07:45.212
My wife and I, we had this amazing, dreamy wedding in Italy.
92
00:07:45.232 --> 00:07:46.733
And if you were there, you would know.
93
00:07:47.693 --> 00:07:48.874
It was one of the best weeks of our lives.
94
00:07:49.355 --> 00:07:50.836
And we took a lot of trips around the world.
95
00:07:50.876 --> 00:07:51.857
We saw Japan.
96
00:07:51.897 --> 00:07:53.899
We went to the Arctic Circle, went to Dubai.
97
00:07:54.339 --> 00:07:56.541
But my wife would be the first person to tell you.
98
00:07:56.761 --> 00:08:00.765
I was very rarely fully present on most of those trips.
99
00:08:01.205 --> 00:08:06.110
In fact, I was stressed out of my mind trying to figure out how to take sales calls in every one of these time zones.
100
00:08:06.390 --> 00:08:10.273
What looks great on Instagram doesn't always show the whole picture.
101
00:08:10.994 --> 00:08:14.495
And the point is, wherever your focus goes, energy flows.
102
00:08:14.876 --> 00:08:18.597
So surprise, surprise, if you focus on growing the business, you end up making more money.
103
00:08:19.117 --> 00:08:22.699
But on the inside, I felt emptier, like creatively speaking.
104
00:08:23.399 --> 00:08:25.300
And I didn't have that outlet anymore.
105
00:08:25.580 --> 00:08:31.022
So part of even doing this podcast is kind of like rediscovering that part for myself.
106
00:08:31.602 --> 00:08:34.105
And you're invited to follow the journey if you so choose.
107
00:08:34.625 --> 00:08:42.354
Because at the end of the day, I'm just an entrepreneur, figured out a couple things, but there's more that I haven't figured out and I'm sharing my journey along the way.
108
00:08:43.035 --> 00:08:44.296
Now, that's enough
about me.
109
00:08:44.617 --> 00:08:45.618
Let's talk more about you.
110
00:08:45.978 --> 00:08:49.001
I'm recording this now at the end of 2026.
111
00:08:50.643 --> 00:08:56.906
And I want to tell you that long-form conversations matters more right now than it ever has.
112
00:08:57.267 --> 00:09:08.413
In fact, this is how you know it matters so much because recently, literally about less than a week ago, Meta, Instagram, released long-form conversations.
113
00:09:08.453 --> 00:09:12.015
Now you can upload full long-form conversations on Twitter.
114
00:09:12.915 --> 00:09:14.336
Instagram and on social media.
115
00:09:14.937 --> 00:09:15.898
What does that tell you?
116
00:09:16.518 --> 00:09:29.489
That the direction of the market, when you have one of the top social media publicly traded stocks, right, that is known for short form content, but over the years, they've increased reels.
117
00:09:29.569 --> 00:09:31.330
Reels used to be like 60 or 90 seconds.
118
00:09:31.350 --> 00:09:32.511
They increased that to three minutes.
119
00:09:33.051 --> 00:09:37.575
Now they're trying to take up more market share in terms of long form content.
120
00:09:37.775 --> 00:09:38.135
Why?
121
00:09:38.155 --> 00:09:38.236
Why?
122
00:09:38.856 --> 00:09:39.497
It's very simple.
123
00:09:40.237 --> 00:09:42.660
You probably notice it as well.
124
00:09:42.680 --> 00:09:43.801
AI could write your posts.
125
00:09:44.281 --> 00:09:45.102
It can clone your voice.
126
00:09:45.162 --> 00:09:46.103
It could generate your face.
127
00:09:46.904 --> 00:09:47.484
I'm not joking.
128
00:09:47.664 --> 00:09:51.048
You know, the other day, one of our clients, he's like a 60 plus gentleman.
129
00:09:51.588 --> 00:09:53.990
He's been taking all these like AI courses and all these things.
130
00:09:54.231 --> 00:09:56.473
He took the scripts that my team wrote for him.
131
00:09:56.853 --> 00:10:01.378
You ran it through one of those like AI avatar tools that gives you like a digital twin and
132
00:10:02.018 --> 00:10:03.180
And he sent us back the video.
133
00:10:03.200 --> 00:10:04.561
He's like, I don't even want to hop on video.
134
00:10:05.122 --> 00:10:07.145
The video wasn't even too far off.
135
00:10:07.425 --> 00:10:14.614
But if you've ever spent any time listening to AI or watching AI, you know that, you
136
00:10:15.930 --> 00:10:26.472
AI might look really good, but it's silly to think that it actually is going to create the trust that you want in your marketplace, right?
137
00:10:26.732 --> 00:10:31.493
The problem is that once you start seeing a lot of it, you start noticing it's AI.
138
00:10:31.513 --> 00:10:35.854
And for whatever reason, it just doesn't hit the same as like a human doing this, right?
139
00:10:36.214 --> 00:10:37.454
Non-AI, you know?
140
00:10:38.074 --> 00:10:39.734
Which leads to the thesis of the show.
141
00:10:40.274 --> 00:10:41.795
AI can do a lot.
142
00:10:42.115 --> 00:10:43.375
It's going to get a lot better,
right?
143
00:10:44.115 --> 00:10:46.497
but it can't be someone you actually trust.
144
00:10:47.197 --> 00:10:51.099
And trust is what every founder we talk with is really selling.
145
00:10:51.560 --> 00:10:52.380
It's not the widget.
146
00:10:52.420 --> 00:10:53.341
It's not the product.
147
00:10:53.781 --> 00:10:54.381
It's trust.
148
00:10:54.581 --> 00:10:57.663
It's certainty in what you're able to deliver.
149
00:10:58.304 --> 00:11:00.005
So that leads us to this new question.
150
00:11:00.685 --> 00:11:01.566
What do we do now?
151
00:11:02.498 --> 00:11:14.004
If attention is cheap, followers are going to come and go, algorithms change overnight, AI companies taking over, authority is the only thing that's different.
152
00:11:14.464 --> 00:11:16.105
And it builds, it's your reputation.
153
00:11:16.145 --> 00:11:17.165
It builds with you over time.
154
00:11:17.205 --> 00:11:18.746
It compounds, just like capital.
155
00:11:19.366 --> 00:11:22.768
You build it, you invest it, and it earns for you.
156
00:11:23.308 --> 00:11:25.269
You don't even need millions of people.
157
00:11:25.529 --> 00:11:30.152
You need the right 50, the right 100 to know who you are and trust how you think.
158
00:11:30.952 --> 00:11:40.396
And in an upcoming solo episode, I'm going to actually break down for you what we call the four stages of authority capital and how to tell which one you're in.
159
00:11:41.056 --> 00:11:41.916
So stay tuned for that.
160
00:11:42.416 --> 00:11:46.618
Now, to kick things off properly, we have an incredible lineup.
161
00:11:47.038 --> 00:11:50.242
We have Matt Stewart, who's built National Services Group.
162
00:11:50.422 --> 00:11:51.803
Wait till you hear that whole episode.
163
00:11:52.104 --> 00:11:54.426
He's at the same partners for over three decades.
164
00:11:54.686 --> 00:11:56.709
They lost everything multiple times.
165
00:11:57.129 --> 00:12:02.034
And now they're on track to do north of half a billion dollars this year.
166
00:12:02.715 --> 00:12:08.159
We have Cameron Herold, who scaled 1-800-GOT-JUNK, took them from 2 million to 106 million.
167
00:12:08.639 --> 00:12:12.142
Then he shared on the podcast how he got fired by his best friend.
168
00:12:12.722 --> 00:12:14.423
Now, some of you already seen that clip.
169
00:12:14.543 --> 00:12:15.404
It's been going around.
170
00:12:15.424 --> 00:12:18.526
It's generated like 400, 500,000 views already.
171
00:12:18.947 --> 00:12:24.691
The full conversation is like a masterclass in becoming a global leader in your industry.
172
00:12:24.711 --> 00:12:25.131
Okay.
173
00:12:25.311 --> 00:12:30.312
We got guests like Evan on how he shares about loneliness and how that follows high achievers.
174
00:12:30.832 --> 00:12:43.215
We have guests like Mark, who's built an amazing custom box company and why the smartest move in the age of AI might not be something like a new tool or a new platform.
175
00:12:43.615 --> 00:12:46.255
It might be something that people can hold in their hands.
176
00:12:47.136 --> 00:12:52.717
And we have so many talented individuals, entrepreneurs, stories coming your way.
177
00:12:53.422 --> 00:12:55.783
So, ladies and gentlemen, that's Authority Capital.
178
00:12:56.183 --> 00:12:56.523
Welcome.
179
00:12:56.683 --> 00:12:58.104
Thank you for spending a few minutes with me.
180
00:12:58.764 --> 00:13:10.388
If there's someone you know that you would want to see featured on the show, especially once you start seeing some of these interviews, and you want me to put them in the hot seat, you want me to ask them the tough questions, just let us know.
181
00:13:10.408 --> 00:13:17.610
DM us on Instagram at Authority Capital, and we just might make a whole podcast featuring them.
182
00:13:17.970 --> 00:13:18.330
Same thing.
183
00:13:18.350 --> 00:13:21.771
If you have a question, something you want me to address, happy to do that.
184
00:13:22.251 --> 00:13:27.932
If this resonated, follow along, share it with a founder who's still the best kept secret in their space.
185
00:13:28.452 --> 00:13:34.393
Now, if you're watching this and you want to build a show just like this of your own and for your company, link is in the show notes.
186
00:13:34.413 --> 00:13:35.074
See if we can help.
187
00:13:35.414 --> 00:13:36.474
Excited to have you here.
188
00:13:36.834 --> 00:13:37.834
Let's get into it.
189
00:13:37.934 --> 00:13:40.195
Welcome to Authority Capital, baby.