# Varun Alagh

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Born out of a Mother's Love

Most parents will do almost anything for their children. But would you quit your job and start creating your own skin care products to ensure your child’s safety? This is the story of Ghazal and Varun Alagh and through the power of their love, developed India’s favorite skincare brand.

Mamaearth IPO put on hold for this reason

Two months after filing its IPO papers, Honasa Consumer Ltd, which owns Mamaearth has delayed its initial public offering (IPO) due to unfavourable market condition. Skincare brand, Mamaearth had filed IPO documents in December 2022, with a fresh issue of equity shares worth Rs 400 crore and an of…

Mamaearth denies withdrawal of IPO, says still in talks with SEBI

Honasa Consumer Ltd, which owns FMCG brands Mamaearth and The Derma Co, on Monday said it is still in conversation with Sebi on its preliminary IPO papers and awaiting approval from the capital markets regulator. The clarification comes after certain media reported that the company has put its init…

E148 - India's Largest Consumer Brand w/Mamaearth's Varun Alagh

Varun Alagh is the Co-Founder & CEO of Mamaearth, India’s largest Consumer Brand valued at INR 10,000 Cr+ and more. Honasa is the parent company of Mamaearth, which is the house of brands with renowned consumer names such as Mamaearth, Bblunt, Dr. Sheth’s, Aqualogica, Derma Co. and others. The …

Mamaearth IPO - Litmus Test for Startups and the Street

Mamaearth's parent company Honasa Consumers is finally hitting Dalal Street with a ₹1700 crore IPO. The company will raise ₹365 crore in fresh issue and the rest will be an offer for sale. What's surprising is that the company is seeking a valuation of over ₹10,000 crore - nearly 60% lower than the…

The D2C boom is over. Mamaearth's IPO is proof

Varun Alagh, the CEO and co-founder the skincare company, Mamaearth, likes to think of his brand as an outlier. Just a day after Mamaearth’s parent company went public, on October 31, Alagh told The Economic Times that the company’s IPO was not going to meet the same fate as other new-age startups …

4164: Pitchcraft Episode 3 | Mamaearth: How it went from Idea to IPO in 7 years

On episode 3 of PitchCraft, we feature Honasa Consumer, the parent of Mamaearth Mamaearth went from Idea to IPO in just seven years, making it the fastest unicorn to achieve this feat. In this episode, we reveal its first-ever pitch deck with its co-founder Varun Alagh, and early investor Kanwaljit…

Episode 16: Varun Alagh, Co-Founder, Mamaearth

“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks...

Why Mamaearth is stuck with dead stock and mounting losses

In the June quarter of 2024, Honasa Consumer, the maker of Mamaearth, decided to launch this new project called Project Neev. The idea was to bring about a foundational change in the way the company operates, especially distribution. For context, Mamaearth hit the bourses in October last year when …

E214 - Why 90% of Indian Brands Never Cross ₹100 Crore – and How to Succeed | Vivek Gambhir, Lightspeed India

Why do 90% of Indian brands never cross ₹100 crore? And what separates the few that do?In this episode, we sit down with Vivek Gambhir—former CEO of Godrej Consumer Products, boAt, and board member at Mamaearth—to decode what it really takes to build a high-scale brand in India.This isn’t theory. I…