# Tobi Lütke

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Fable Suspended, Anthropic Sued | FOX Buys Roku: $22B | CHAMP Fund Backs Rhoback

The US government suspended access to Fable 5 and Mythos, Meta is a mess again, and FOX just bought Roku in a $22B deal. ON TODAY'S EPISODE OF ECOMM COWBOY Arthur Falcone (Founder and CEO, Tandem Growth) — 3x founder, 1x exit with 20 years alongside Shopify brands. Karolina Janicka (Ecommerc…

Tobi Lütke: The Skills AI Makes More Valuable

Shopify founder and CEO Tobi Lütke joins Shane Parrish to discuss AI agents, better decision-making, and the future of work. He explains how he uses an AI council to examine his hardest decisions and why taste, judgment, and responsibility become more valuable as AI becomes more capable. They go i…

#2 SHOPIFY | Tobi Lütke

How did a small snowboard store in Ottawa become a global commerce platform? In Episode 2 of Canadian Founder, we explore the story of Tobi Lütke and Shopify—from a young programmer in Germany to a reluctant CEO determined to make starting a business more possible. It began with Snowdevil, an onlin…

a16z Just Launched a School

Gagan Biyani, Founder & CEO of Horowitz Andreessen Academy (fmr Co-Founder of Udemy and Maven), joins Sourcery from a16z’s San Francisco office to unveil a new kind of school built for the AI era. Backed with $42M from a16z and investors including Adam D’Angelo, Tobi Lütke, Tony Xu, Fidji Simo and …

Amazon Locked an AI Shopping Agent Out. Shopify Opened the Door. Which Side Is Your Store On?

Four stories, and the fight over AI shopping agents just split in two: Amazon locked Meta's Muse agent out of its store on Sunday night, and by Monday Shopify said it will let that same agent check out on every Shopify store. In this episode: • Amazon Blocked Meta's Muse Agent From Shopping on Am…

From Nearly Bankrupt to $5B+ Revenue, with Ring Founder Jamie Siminoff

Jamie Siminoff built the first WiFi video doorbell in his garage, got rejected on Shark Tank, and nearly went bankrupt "at least four times" while growing Ring into one of the largest consumer hardware businesses in the world. We talk about the $1.15B sale to Amazon, coming back to lead Ring after…

Infinite plausible PRs w/ Nate Berkopec

Back in February, Nate said that coding workflows built around adding more human-in-the-loop steps were a dead end, and that the end state is the "dark factory," where humans aren't allowed on the floor. Six months later, Matt asks him where he stands now. They cover why agents that produce endless…

#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Tobi Lütke is a German born Canadian who built a multibillion-dollar company from a snowboard shop; champions economic freedom for regular people starting businesses; combines old-world craftsmanship with modern innovation. He is an entrepreneur, software developer, best known as the co-founder and…

The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hundreds of ads a week. How do you keep a DTC brand coherent when you're shipping that much creative? Eugene says the fundamentals o…

The Opportunity I See in Amazon Blocking Meta’s AI Agent

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Amazon locked Meta's new shopping agent, Muse, out of its store twelve days after launch, and Shopify opened about a million stores to it the next day. The brands those agents skip are the opening. Featuring: Meta, Amazon, Shopify, ReFiBuy, Azoma, Mark Zuckerberg, Tobi Lütke, Ben Thompson Watch o…