# Sarah Kemp

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Big Tech Is Selling Prediction as “Intelligence” with Stephanie Antonian, Director at Aestora

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Never miss a beat with BONUS episode content! Sign up for PRception briefing - https://prceptionmedia.com/subscribe AI predicts patterns. Big Tech sells that capability using the language of intelligence, rationality and reasoning.Sarah Kemp, Narrative Architect and Founder of SJK Labs, speaks wit…

AI Is Reading the Reviews Your Marketing Team Ignores with Katya Rozenoer, Co-Founder & CEO, Blastra

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Never miss a beat with BONUS episode content! Sign up for PRception briefing - https://prceptionmedia.com/subscribe A neglected review profile is not merely a customer service problem. To an AI system researching your company, it can become evidence.Sarah Kemp, Narrative Architect and Founder of S…

The Pitch Mistakes That Destroy Investor Trust with Tingting Peng, Operator/Advisor/Investor

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Never miss a beat with BONUS episode content! Sign up for PRception briefing - https://prceptionmedia.com/subscribe A polished pitch can win attention. It cannot survive a second, third and fourth question if the underlying story does not hold together.Sarah Kemp, Narrative Architect and Founder o…

Only 2% of PR Targets Match the Sources AI Cites with Iskren Lilov, Global Marketing Lead, Muck Rack

Never miss a beat with BONUS episode content! Sign up for PRception briefing - https://prceptionmedia.com/subscribe PR teams are pitching one set of sources. AI is citing another.Muck Rack research found just 2% overlap between the journalists PR teams pitch most and those AI engines cite when dis…

What Makes Content Valuable When Everyone Has AI? with Rick Martin, Content Director, Michael Page

Never miss a beat with BONUS episode content! Sign up for PRception briefing - https://prceptionmedia.com/subscribe AI can produce generic content at a scale that once required entire teams. That does not make the content valuable.Sarah Kemp, Narrative Architect and Founder of SJK Labs, speaks wit…

Why Shiny AI Pilots Don’t Transform a Business with Yemi Olagbaiye, Director AI Advisory at Tessiant

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Never miss a beat with BONUS episode content! Sign up for PRception briefing - https://prceptionmedia.com/subscribe Most organisations do not lack AI ideas. They lack the operating model, ownership and behaviour change required to turn those ideas into value.Sarah Kemp, Narrative Architect and Fou…

The AI Products Businesses Actually Want Don’t Exist | Galina Fendikevich

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AI doesn’t have a trust problem. It has a listening problem.AI tools are becoming more capable, yet many businesses still can’t use them to do the work that actually matters. Why? Because the people building AI often don’t understand how messy real-world jobs, industries and workflows are.In this e…

Redefining Recovery – Ep. 118: Behind the Scenes at the Walk for Recovery

Catching their breath after a massive turnout at the State Capitol, Caddy Frink and Sarah Kemp share their favorite behind-the-scenes moments from the Walk for Recovery. They swap powerful stories from the crowd, including a moving interaction where a young girl found hope in a volunteer’s sobriety…

▻ The Michelin’s Grape Guide to Bordeaux

Controversy swirls around the new Michelin Grapes guide to Bordeaux, not least because Château Latour isn’t even listed.. Jane Anson and Sarah Kemp discuss the criteria for the guide, which evaluates estates not individual wines, and give their frank views on the criteria and the selection of estat…

▻ David Gleave’s New Book, “Barolo and Barbaresco: The Primacy of the Vine”

Listen in to hear David Gleave talk to Sarah Kemp about his new book Barolo and Barbaresco, The Primacy of the Vine, which has just been published by Académie du Vin Library. Sarah predicts it will win all the wine writing awards as it is an important book, eloquently written with great maps and qu…