# Robert Zajonc
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Robert Bolesław Zajonc (/ˈzaɪ.ənts/ ZY-ənts; Polish: [ˈzajɔnt͡s]; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes. One of his most important contributions to social psychology is the mere-exposure effect. Zajonc also conducted research in the areas of social facilitation, and theories of emotion, such as the affective neuroscience hypothesis.
Navigating Emotional Trauma: Unraveling the Mere Exposure Effect
Exploring the impact of emotional trauma on our decision-making, The Light Inside delves into how buried emotions can lead us astray in life.
The mere exposure effect and subconscious biases play a significant role in shaping our perceptions and emotional responses. As discussed in the podcast …
Navigating Emotional Trauma: Unraveling the Mere Exposure Effect
Exploring the impact of emotional trauma on our decision-making, The Light Inside delves into how buried emotions can lead us astray in life.
The mere exposure effect and subconscious biases play a significant role in shaping our perceptions and emotional responses. As discussed in the podcast …
The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?
Leaders often pride themselves on their ability to just know when something is right or wrong. Intuition—the gut feeling that whispers (or sometimes shouts) at us—can be a powerful guide, especially in high-stakes decisions. But as much as instinct can serve us well, it can also mislead us, often…
🎯 The 3-Step Method to Go Viral Without Being Fake
✅ FREE WORKBOOK: The Sales Success Journey: Grow Revenue Without Raising Prices https://bit.ly/3CYvQK9
✅ Listen to the podcast version of this episode: https://spoti.fi/3pHC47k
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The Familiarity Flywheel
Feeling invisible despite doing meaningful work?
Discover why recognition ofte…
🎯 The 3-Step Method to Go Viral Without Being Fake
✅ FREE WORKBOOK: The Sales Success Journey: Grow Revenue Without Raising Prices https://bit.ly/3CYvQK9
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The Familiarity Flywheel
Feeling invisible despite doing meaningful work?
Discover why recognition often goes to the familiar, not necessarily the best, and learn a proven strategy ca…
Barry Manilow, the Spotlight Effect & Why Your People Are Closer to Inviting Than You Think
Picture this. It’s the year 2000, and a psychology lab at Cornell University is about to ruin a college student’s morning. A researcher hands an undergrad a t-shirt and asks them to put it on. The student unfolds it and sees the face staring back at them: Barry Manilow. Not vintage-cool Barry Manil…
Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science
In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. That setup wasn't a …
The Loneliness of the Advanced Practitioner: Why Genuine Interior Work Creates a Mismatch the Field Has No Remedy For
You stopped performing the familiar and the relationship ended. You stopped collapsing on cue and they called you cold. You stopped confirming the image and they said you changed. They were right. You did. And the relational field, organized around the wound you no longer carry the same way, regist…
You are not unpopular. You are unlisted.
How to get found on Google is what Fay typed into her own phone at half past six on a Saturday morning, after twenty five years of explaining the answer to other people's boardrooms. Then she searched for her own business and it was not there.
In this episode: the eight businesses she and Stacy hav…
Why We Trust Old Brands - with Phill Agnew
Oliver Atkinson welcomes back Phill Agnew, host of The Nudge, the UK’s number one marketing podcast, to explore a question every brand with any heritage faces: should you talk about your past, or bury it to look future-focused? As Casual turns 20, the conversation makes the case that history is not…
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