# Paul Furiga

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50 Takeaways from 50 Episodes

In this special 50th episode of Storylines Live, Chief Storyteller and host Paul Furiga is joined by Content Manager Tara Darazio to reflect on the journey so far. Podcasting is no small endeavor, and after 50 episodes, Paul shares what he's learned—offering insights and lessons for anyone curious …

Chapters with Paul: Brand Storytelling

Paul Furiga, our Chief Storyteller, and Tara, our Content Manager, are back in the studio to dive into the powerful connection between storytelling and brand building. In this episode, they explore how stories shape the way audiences perceive and connect with a company, share practical strategies f…

Every Business Has a Story — Here’s How to Tell Yours with Paul Furiga

✨ Every Business Has a Story — But Only a Few Know How to Tell It ✨ In this thought-provoking episode of The Shift Spotlight™, we sit down with Paul Furiga, Chief Storyteller at Vendilli, the newly merged full-service marketing, PR, and digital powerhouse redefining how brands connect, communicate,…

AI and Storytelling: A New Business Era

In this episode, Michael Bernzweig hosts Paul Furiga of Vendilli to discuss the power of storytelling in business, emphasizing the importance of the 'capital S story' and how AI is reshaping modern business practices. They explore how storytelling can enhance business connections and the role of AI…

Your Crisis Plan Will Be Ineffective Without This

Most organizations stumble into crises because they’re unprepared. But what if a simple, strategic plan could save your reputation when it matters most? In this episode of Storylines Live, Vendilli’s crisis experts, Jeremy Church and Paul Furiga, reveal the secrets behind mastering pressure, deliv…

The Capital S Story: Why Storytelling Matters in Business, PR & Marketing with Paul Furiga

What if marketing—something so many of us resist—isn't really about selling at all, but about helping people recognize themselves in a story that speaks to their hopes, to their fears, and to their longings? Today, we're talking about Story—story with a capital "S." Not simply storytelling as a com…

The Capital S Story: Why Storytelling Matters in Business, PR & Marketing with Paul Furiga

What if marketing—something so many of us resist—isn't really about selling at all, but about helping people recognize themselves in a story that speaks to their hopes, to their fears, and to their longings? Today, we're talking about Story—story with a capital "S." Not simply storytelling as a com…

Is Your Messaging Invisible to Investors?

Startups do not fail because they lack technology. They fail because they cannot turn that technology into a story investors, partners, and customers actually understand. Justin Starbird, CEO of The Aebli Group (TAG), shows how they help startups build that story, create community first, and use AI…

How to Use Business Storytelling to Stand Out in the AI Era — Paul Furiga | Ep 126

When everyone can create content with AI, simply publishing more isn’t enough. If your podcast, website, social posts, or marketing sound like everyone else’s, the problem may not be your content strategy—it may be your story.Paul Furiga spent two decades in journalism before bringing those storyte…

Your Capital S Story

Paul Furiga joins Diane to explore why your most valuable asset is your Capital S Story. Since the beginning of civilization, storytelling has been the only effective communication strategy that's hardwired in our brains -- no batteries required! Learn why your organization has one particular story…