# Luke Anthony
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Luke Edward Anthony (born Dec 5,1976) is an Australian actor, director and screenwriter. He is a two-time finalist of the Sundance Institute screenwriting labs and a recipient of the New South Wales Film and Television Office Emerging Filmmaker's Fund. Anthony is also notable for receiving the SBS Audience Choice Award at Flickerfest for his short film, White Bread, which was mentored by Neil Armfield.
Retail First, Never D2C - Renee Lee on Building MOXX Brands Inside Walmart, Target and Whole Foods
Most founders build online first and pray retail works later. Renee Lee did the opposite.
Renee co-founded MOXX Brands with Grant Taylor and went straight for the shelf. Five years later, MOXX is one of New Zealand's fastest growing FMCG company with six brands across Walmart, Target, Coles, Woolwo…
The Fractional Operator Behind Brooklyn Beckham's Cloud 23 - Mac McAvoy on Building CPG Ops
Most CPG founders can tell you how many cases they have on hand. Almost none can tell you how many days that actually buys them. In this episode, Connor and Luke sit down with Mac McAvoy, founder of DeepWorks CPG and one of the sharpest operators in consumer goods, to unpack the unglamorous backend…
From Instagram DM to 1,200 Stores - Sean Knecht on Inventing a New Snack Category with Tantos
What happens when you DM a Top Chef finalist about pasta dough and end up co-founding a snack brand?
Sean Knecht is the co-founder of Tantos, the first and only puffed pasta chip, built alongside celebrity chef Joe Sasto. What started as a happy accident called "pasta nachos" at a pop-up dinner tur…
6 POINTS. 2 CLEAN SHEETS. NEW SIGNINGS. | The Saka Punch
Arsenal are back - and so is The Saka Punch!
We break down the 3-0 win over Coventry, the hard-fought 1-0 victory at Aston Villa, and give our verdict on Arsenal’s latest signings and what they could bring to the season ahead.
Two wins, two clean sheets, plenty to discuss. COYG!
Get in touch: thes…
From Gourmet Pies to Teen Skincare - Maree Glading on Building Evre. Skincare
\Maree Glading has built two companies from nothing, sold one before she turned 40, and is now taking on the US beauty market all the way from New Zealand. In this episode of ShelfSpace, she sits down with Connor Macpherson and Luke Anthony to unpack 28 years in CPG and the playbook behind it all.M…
The VC Behind Your Favorite Celebrity Brand - Scott Van den Berg on HotStart's Investment Thesis
Everyone wants a celebrity co-founder. Almost nobody knows how to structure that deal without blowing up their company.
Scott van den Berg is the founder of Hot Start (formerly Influencer Capital), a venture fund that exclusively invests in and builds brands with celebrities and creators. Before th…
Building the Dyson of Drinking Water - Charlie Carlisle on Rorra's Vision
Charlie Carlisle went from building and selling Love Your Melon, to spending his days reviewing 30 to 40 acquisition decks a week as a portfolio strategist at WIN Brands Group, to co-founding Rorra: a premium water filtration brand built on stainless steel and glass instead of the plastic the rest …
Stolen Trucks, Broken Bottles, and a Billion-Dollar Vision - Jared Pobre on Caldera + Lab
Most men's skincare brands buy an existing formula off the shelf and slap a label on it. Jared Pobre, founder and CEO of Caldera + Lab, did the opposite — and it cost him two extra years.
In this episode, Jared breaks down how he validated a men's skincare brand using anonymous freelance consultant…
Built and Sold in Five Years - Jon Sebastiani on KRAVE, selling to Hersey and Sonoma Brands
How do you take a "gas station" snack, make it premium, and sell it to Hershey in just five years?On this episode of Shelf Space, Connor Macpherson sits down with Jon Sebastiani, founder of KRAVE Jerky and founder of Sonoma Brands Capital, the growth equity firm behind brands like Oats Overnight, T…
The Seltzer That Outgrew the Nelk Boys - Alex Isby on Happy Dad's Next Chapter
What does it actually take to make a creator brand last longer than the hype?
On this episode of ShelfSpace, Connor Macpherson and Luke Anthony sit down with Alex Isby, Director of Product and Innovation at Happy Dad, the hard seltzer founded by the Nelk Boys in 2021.
Alex left E. & J. Gallo, where…
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‐ Albert "Llamacorn" Einstein
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