162. 9 Copywriting Red Flags
What if a hacker broke into your website, swapped out your copy with your competitor’s, and no one even noticed? Yikes. That’s the ultimate copywriting red flag, and it’s exactly what we’re tackling in today’s episode. Join me, Linda Melone, founder of The CopyWorx, as I break down nine sneaky copy…
41. Crafting Compelling Copy for Psychologists with Linda Melone
As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email?
There are many spaces for us to use the written word when marketing our practices, yet it’s not something we were ever taught how to do in this context! While t…
Creating Human Connections That Convert with Linda Melone
In this engaging episode, host Karl Pontau connects with Linda Melone, founder of The Copy Works and host of the High Conversion Health Marketer podcast. With over 15 years of experience in health, wellness, and fitness copywriting, Linda shares invaluable insights on how businesses can sharpen the…
Ep. 58 - Top Business Growth Tips: Highlights from Our First Year of The Growth Show
We’re celebrating a full year of The Growth Show with something special! A “Greatest Hits” episode packed with your favorite moments and the most impactful insights from the past 12 months. From niching down and mastering SEO to growing without social media and leveraging AI, this anniversary episo…
EP 96: Your Copy Isn’t the Problem—Your Value Prop Is (Here’s How to Fix It)
What if your competitor swapped in their copy for yours… and no one noticed?
If you’ve ever worried your website sounds a little too “meh,” blends into the crowd, or could easily be mistaken for someone else’s, this episode is for you.
This week, I’m sitting down with my friend and fellow conversi…
Linda Melone: Irresistible by Design: Nailing Your Unique Value Proposition
In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Linda Melone, a certified conversion copywriter and former personal trainer. They dive into the importance of having a strong, unique value proposition in the medical and fitness industries. Linda shares her d…
Linda Melone: Irresistible by Design: Nailing Your Unique Value Proposition
In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Linda Melone, a certified conversion copywriter and former personal trainer. They dive into the importance of having a strong, unique value proposition in the medical and fitness industries. Linda shares her d…
Crow's Feet Extra: How to Get Your Mojo Back
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Is this another day of just not giving a you-know-what? Getting older can zap your zest for life, as dopamine — your "Whoo-Hoo!" brain chemical — diminishes over time. In this episode, health and fitness writer Linda Melone gives you ten ways to get your mojo back (most without bre…
The Old Gray Matter Ain’t What She Used to Be
Image by Valeria Nikitina for Unsplash
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“If it makes you happy,” Sheryl Crow sang, “then why the hell are you so sad?”
Good question, Sheryl. I wish I kn…
16 Ways Your Camera Makes AI Even More Useful
The AI you already use just got far more useful, thanks to something that's been in your pocket all along: your phone's camera. This week on aiGED, Ginny Deerin shows the 65+ crowd — and anyone just getting started — how pointing your camera at the real world turns AI into a far more practical, eve…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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