# Kristen Sweeney

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How to Write Copy That Positions You as a Thought Leader with Kristen Sweeney

Today we’re discussing how to write copy that positions you as a thought leader. There are subtle nuances that separate the average copy writer from the excellent copy writer. I discuss strategies to become an excellent copy write and therefore an excellent thought leader with my guest, Kristen Swe…

Eric Crews on His Commitment to Thought Leadership

What would happen if you stopped aiming for perfection in your marketing and communications and focused instead on showing up authentically and consistently? Eric Crews has spent his career building companies and helping other entrepreneurs do the same. As founder and CEO of Crews & Co., his work …

The Real Work Behind a Great Content Strategy with Kristen Sweeney

“You can’t even begin to talk about results or impact until you actually put something out into the world.” — Kristen Sweeney What if the real problem with your content isn’t execution, but alignment? In this episode, Kristen Sweeney, founder of Every Little Word, breaks down the invisible work b…

Grit & Glory: Brad Ledwith, Kristen Sweeney & Heather Freschette on Building Something That Lasts

What does it take to turn a dream into something real — something that outlasts doubt, defies the odds, and leaves a mark on the world? In this extended episode, hosts Mitchell S. Karnes, Sherrie Price Clark, and Neil Haley sit down with three remarkable guests whose stories converge on a single tr…

Nichola Gokool on the Most Powerful Word in Communication

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What happens when you ask “why”—and then keep asking it? From her early career as a dietitian to her current role leading medical communications at Parexel, Nichola Gokool has built her work around the belief that understanding the “why” behind people’s needs, behaviors, and decisions is the founda…

From Content to Copy: Making Your Messaging Drive Action

In this episode of Marketing Rebels: Breaking Business Barriers, we dive into consistency beyond cadence and uncover actionable insights for building sustainable visibility and brand authority without sacrificing your humanity. What You’ll Learn in This Episode: Why posting every day isn’t enoug…

Steve Woodruff on Developing Clear Messaging That Sticks

How do you create messaging that breaks through the noise and actually sticks? Steve Woodruff, President of Clarity Fuel Inc. and author of Clarity Wins and The Point, has spent decades focused on one core idea: clear communication is the most valuable professional skill. His work spans sales, mark…

Stephanie Roberts on Why Communication Doesn't Always Translate Across Regions

Why does the same communication approach work in one region and fall flat in another? Stephanie Roberts is the Chief Communications Officer at Hitachi, where she leads teams responsible for brand, public relations, digital and social media, executive communications, reputation and crisis communicat…

How to Use Expert-Led Content to Stand Out | ft. Kristen Sweeney | Content Lessons with Justin

Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view th…

DeeDee Fisher on Moving Beyond the Reaction in Communication

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What if the biggest barrier to effective communication is how quickly we react?  DeeDee Fisher, founder of Discover Response, is a strategic communication leader, executive coach, and entrepreneur with three decades of experience guiding executives and teams to communicate with compassion and clari…