# Keith Cosentino

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#77 The Video That Changed My Life

Episode 77: The Video That Changed My Life [00:00:00] Intro — welcome back to episode 77, Happy belated 4th of July, America's 250th. [00:00:00] Audio update — fixing last week's mic issues on intros/outros, asking listeners for feedback. [00:01:00] Correcting the record — it's actually been 13 yea…

#78 Dan Noeltner From Employee to Employer

In this episode:  Dan's start in PDR in 1996 — crayons, fluorescent tube lights, and homemade tools 13 years working for someone else before going out on his own in 2009 The growing pains of hiring, training, and a worker's comp audit that stung How PDR College and Advanced Skills changed the…

#79 An Episode of Random Topics

Episode 78 of the All Access Podcast — recorded back in the newly refreshed Dent Repair Now studio. This week's format is a random grab bag: no single topic, just whatever's been on Gene's mind, brainstormed with a little help from ChatGPT. Timestamps  0:00  Cold open and a quick studio update — …

#81 Put In The Reps

Gene celebrates cracking 5,000 Facebook followers, then digs into this week's core theme: put the reps in. Whether it's content creation, repair skills, or estimating, Gene argues the only way through is to keep grinding — even when it sucks.   Timestamped Notes  [00:00]  Cold open and welcome b…

#83 Sales and Pricing

Gene opens live from the newly set-up studio. Mack threw himself a birthday picnic over the weekend, and a wicked rainstorm rolled through the night of recording — the studio stayed dry this time, no squeegee duty required. [02:00] This Week's Topic: Pricing A follow-on from last week's episode. Ge…

Pocket Pickles: Is Your Presentation Costing You PDR Sales?

You can deliver an incredible dent repair and still lose the customer before you ever touch a tool. In this episode, Keith Cosentino and Shane Jacks turn a hilarious story about homemade pickles into a practical lesson on how presentation builds—or breaks—trust in your PDR business. From first imp…

The $14 Caulk: How Your Price Tells Customers How Good You Are

Why does the $14 tube of caulk feel better than the $4.50 tube—even after the carpenter you trust tells you to buy the cheap one? Keith Cosentino and Shane Jacks dig into the power of price positioning and how the number you put on a repair shapes what customers believe about the quality of your wo…

#89 The PDR Expo and The Competitions

Episode 89 — PDR Expo 2026 and the Competitions  Gene recaps PDR Expo 2026 at the Rio in Las Vegas, recorded the day after a red-eye home, and brings back six interviews from the show floor plus a Tool of the Week and the competition results.  00:00  Intro — Recorded in the basement after the red…

The $3,500 Sweet Spot: Why the Worst Hail Damage Pays the Worst

Why does the smashed-up car with 300 dents on the roof pay you less than the one with 40? Keith Cosentino and Shane Jacks dig into hail: how to pick who you work for, what kind of damage actually makes money, and the one thing that keeps techs from getting paid when they chase a storm. First, Shan…

"Completely Unrealistic": Why AI Thinks Your PDR Prices Are Too High

A customer with a crushed Porsche Macan liftgate called Bullseye's quote "completely unrealistic." Where did he get his idea of what's realistic? Keith Cosentino and Shane Jacks go live after PDR Expo in Las Vegas, where Keith ran a panel discussion of technicians with 23 to 35 years in the busines…