#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius
Natan Bershtel is the Director of Business Development at Pelagic, a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family’s contract packaging business—where he w…
#361 - From Ecuador to Your Table in 24 Hours: How UrbanStems Built a Time-Critical Supply Chain
Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Coutur…
Packaging Like the Pros: The Hidden Process Behind Your Favorite CPG Brands
Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of ex…
363 - Creating a Category Leader: The Absorption Company's Rise to Erewhon's #1 Functional Health Brand
Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to…
#364 - Cracking the Code on Retention: Recharge CEO Reveals What Best-in-Class Subscription Brands Do Differently
Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.
In…
365 - From Clicks to Bricks: How Digitally Native Brands Go Massive in Retail
Martin Forde is the co-founder and partner at Highline Brands, a retail brokerage built for modern CPG and emerging brands. As the first sales hire at Dr. Squatch, he helped lead the brand's Walmart launch—which did over $50M in year one and set the foundation for a $1.5B exit to Unilever.
In this …
#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale
Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), the leading trade association for the herbal products industry. With 20 years of experience across startups and industry leadership—including serving as Chief Innovation Officer at Care/of—Graham has helped sh…
#368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTV
Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world’s larg…
The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
The internet has sold you this idea that going viral is the goal. It's not. And it never was.JT Barnett left professional hockey with $0, no degree, and no plan. Instead of following the traditional path, he started posting, started failing in public, and started figuring out what makes people memo…
Ari Shaffir, glamBOT Cole, Bustle's Editor-In-Chief, JT Barnett, Mt. Joy & Hollywood Camera Ops
On this episode of AvA LIVE: Cole Walliser, the director behind E!'s Glam Bot, takes us behind the scenes of awards season and the red carpet — from Miley Cyrus dance battles to a decade at the Emmys — and reacts live to the internet's harshest takes on the creator economy. Comedian Ari Shafir talk…
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giants.
‐ Isaac "Llamacorn" Newton
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