The 4 P’s of Being a CMO and Love in Your Content Episode
This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P’s of the CMO - what marketing leaders need to pay attention to beyond Product, Price, Place, and Promotion. Jon suggests it’s Politics, P…
Create Something Good - Country Ballad
In an email last week, Joe Pulizzi wrote in The Tilt newsletter how you could make any book, course, video, podcast, or other product better just by answering two questions. Those two questions (Does creating a thing bring something good into your live? and Does creating a thing make someone else’s…
The Trust Portfolio with Joe Pulizzi
Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson.
Joe explains why the top podcasts and newsletters …
Could the Creator Economy Save College? (547)
AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think critically, read widely, write, speak, create, deb…
The MapQuest Comeback Nobody Saw Coming (548)
This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust.
Meta agreed to an enormous teen-safety settlement, including new limits around young users. But the most interesting part may be that billions of dollars are …
A Billion Creators, AGI, and Our 2026 NFL Predictions (549)
Joe and Robert kick off the show with a look at the coming explosion of video creators and what happens when AI makes video creation essentially unlimited.
Then they dig into OpenAI's new Astra model, the debate over whether we've reached AGI, and the uncomfortable timing of Anthropic insiders war…
Is Blogging Dead or Mostly Dead? (550)
Joe and Robert kick off the show with a question that's getting harder to ignore: when the CEOs building the world's most powerful AI systems start saying development may need to slow down, how concerned should everyone else be? New warnings from Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman…
495. Finding Your "Tilt" and Owning Your Audience in an AI-Driven World, with Joe Pulizzi
On this episode of Destination on the Left, I talk with Joe Pulizzi, founder of Content Marketing Institute, author, and creator of The Tilt newsletter. Joe shares his perspective on how individuals and organizations can stand out in an increasingly crowded and AI-driven content landscape. We explo…
The State of Content Marketing 2027: What Comes Next (551)
Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road.
In this special episode of This Old Marketing, the guys look ahead to the state of content marketing in 2027 and present two different, but complementary, models for what co…
Punching up the premise of a marketing legend
My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too.
BUILD A BETTER IDEA - JOIN THE WAITLIST
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موتور جستجوی پادکست
می توانید از وب سایت ما برای جستجوی پادکست های3,820,646و قسمت های195,245,083بر اساس افراد، مکان ها یا موضوعات استفاده کنید.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
