# Gloria Chou

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How to Get Your Product Into Retail Stores with Alli Ball

Want to get your product into retail stores but don’t know how to find buyers, pitch them, or prove your brand is retail-ready? In this episode of Small Business PR, Gloria Chou sits down with Alli Ball, founder of Food Biz Wiz, who has helped more than 3,500 CPG brands get onto retail shelves and …

FOUNDER'S FLASHBACK: How to Get Your Brand Seen with PR Expert Gloria Chou

Send us Fan Mail We’re continuing the Founders Flashback series on Shelf Talks with a conversation that every product-based founder should revisit. In this episode, I’m bringing back my conversation with Gloria Chou, award-winning Small Biz PR Coach, to talk about one of the biggest challenges foun…

How to Make More Product Sales This Q4 with Jacqueline Snyder

How do you prepare your product-based business for Q4 before the holiday rush begins? In this episode, Gloria Chou talks with Jacqueline Snyder, founder of The Product Boss, about using slower months to audit your bestsellers, identify your hero products, simplify your offers, and build a sales and…

How to Get Your Product Featured in Gift Guides: PR Dos & Don’ts

Want to get your product featured in holiday gift guides, product roundups, and online publications? In this episode, PR coach Gloria Chou breaks down how small business owners and product-based brands can pitch journalists and land organic PR features without a PR agency or industry connections. Y…

How to Get Your Product Featured in Gift Guides: Your Most Common Questions Answered

Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency? In this episode of the Small Business PR Podcast, PR expert Gloria Chou breaks down how small businesses and product-based founders can pitch journalists …

How to Pitch Your Product for Gift Guides

Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article? In this episode, Gloria Chou sits down with shopping editor and journalist Emily Cieslak to break down what actually makes a product pitch stand out — and what causes journalists to immed…

How To Get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 1)

What actually makes a journalist open your pitch — and what makes them immediately hit delete? In this special re-air, I’m bringing back one of our most valuable conversations with Amy Goodman, a veteran TV journalist and correspondent with 20+ years of media experience. Amy pulls back the curtain …

How to Get Your Small Business Recommended by AI | Gloria Chou

When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses …

how to get your products on TV with Amy Goodman - Part 2

What actually happens after you send a journalist a pitch? And what does it take to become the kind of source they come back to again and again? With 23+ years of experience as a TV correspondent and journalist, Amy takes us behind the scenes of what journalists are really thinking when your pitch…

SEO vs AEO vs GEO: How to Get Your Products Found by Google and AI in 2026

SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AI Your next customer may not find you on Instagram or even traditional Google search. They may ask ChatGPT or another AI tool what to buy—and your brand needs to show up in that answer. In this episode, I break down SEO, AEO (…