# Derek George

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Episode 102: Bear Rinehart

Bear Rinehart is a GRAMMY-nominated singer, songwriter, and multi-instrumentalist originally from Seneca, South Carolina. He is the frontman and co-founder of the band NEEDTOBREATHE, and in 2019, he launched a solo project under the name Wilder Woods. Over the course of his career, he has released …

A Field Guide for Going Slow | Making Music That Lasts Beyond the Algorithms

In today’s episode of Ten Year Town, Troy takes a step back from the noise of marketing hacks and algorithm tricks to talk about something deeper: the art itself. Making music can feel like pulling the lever on a slot machine: the lights flash, it feels like progress, but often it leaves you right …

Ben Rector on Independent Touring, The Attention Economy & Burnout | Ten Year Town Ep. 91

Happy thanksgiving everyone! We’re off this week. This is a re-airing one of our favorite episodes from this year.  Ben Rector is a singer songwriter originally from Tulsa, Oklahoma. Over the past decade, he has built a dedicated fanbase through consistent touring and a catalog of self-written, sel…

Stephen Wilson Jr. on Son Of Dad, The Power of Slowing Down, and Going from Scientist to Rockstar

We’ll be back with a new episode next week. In the meantime… here is a replay of one our favorite Ten Year Town stories.  Stephen Wilson Jr. is a country singer and songwriter originally from Southern Indiana. He is signed to Big Loud Records and has toured with HARDY, Brothers Osborne and more. St…

AI, Swiss Watches, And Craftsmanship

The music industry is panicking about AI in 2025, and I get it. But before we spiral, let's look at history. In this episode, I break down the "Quartz Crisis" of the 1970s—when Swiss watchmakers faced extinction from cheaper, more accurate Japanese technology—and how they not only survived but thri…

Art, Aura, and The Algorithm & Why The Mountain Conquers You

Why I Listened to 2,000 Minutes of Tchaikovsky Last YearWe are living in the age of "frictionless" music. The algorithms know what we want before we do, the dopamine is cheap, and the content is served to us on a silver platter. But as Charles Bukowski once said of classical music: "It washes the c…

The Engagement Trap: Why Great Art Doesn't Chase Attention

What happens when a company—or an artist—starts optimizing for engagement instead of trust? In this solo episode, I unpack why Netflix's biggest competitive advantage isn't its algorithms or its catalog, but the relationship it has with its audience. That same tension exists in music, where creator…

Michelangelo, the Sistine Chapel, and Why the Bullsh*t Is Ancient | Ten Year Town Bonus Episode

Michelangelo didn't wake up one morning wanting to spend four years painting a ceiling. He was a sculptor. But the Pope had a ceiling, and the Pope had money.In this bonus episode, Troy Cartwright reads an essay about an artist named Aaron Reese, who bought a newsstand at 39th and 4th in New York C…

Thoughts on My Grand Ole Opry Debut

There's a circle of wood in the middle of the stage at the Grand Ole Opry House. They cut it out of the floor of the Ryman and carried it over when the Opry moved, so that anybody standing in the middle of that stage is standing on the same boards Hank stood on. This week, I get to stand on it. The…

Zane Williams on Being 10% Better, Building for the Long Term, and The Wilder Blue | Ten Year Town Ep. 132

Zane Williams is a Texas singer-songwriter and the frontman of The Wilder Blue. He spent years as a college coffeehouse performer and a staff songwriter in Nashville, where he wrote "Hurry Home," a top 20 hit for Jason Michael Carroll, before moving back to Texas and building a grassroots following…