6 Steps To Fix Your Meta Ad Performance, with Cody Wittick
Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet:
https://x.com/Cody_Wittick/status/2059355220358955458?s=20
This episode is brought to you by Intelligem…
AI and the future of marketing agencies
AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that should be keeping every founder and every agency up at night: if the machine can re…
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McDonald’s Data Dossier | Shopify Builder Sundays | NFL Eagles Ecom Trouble?
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It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the…
Pocket Hits $100M ARR in 7 Months | Bama RushTok: $200 for 1M Views | ChatGPT Drops Reddit
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It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then…
BCCGATE | Ridge x Tony Hawk Sweepstakes | WSJ on “Guerilla Marketing”
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It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the …
Never-Ending Pasta: $100 | Whatnot Acquires Shaped | Kourtney Kardashian's Lemme Sued
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Plus Jimmy Kim and Cody Wittick guest-host with John McDermott on th…
Shopify Debuts Canvas | ThredUp All-In on Whatnot | When Brands Don’t Pay
Shopify debuts Canvas, a creator calls out brands that don't pay, ThredUp goes all-in on live selling with Whatnot, and Under Armour reconnects with football.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators bu…
Internal Meta Report: ROAS +25% | Amazon’s “About You” Data | Plastic-Free Coffee Wars
An internal Meta report shows average ROAS up 25% even as ad costs climb 12%, so buyers are banking budget for “Q5,” the plastic-free coffee-maker war heats up as Caraway’s $495 drip maker sells out in a week, Lego and Marvel debut a $100 microset, and we get into how to save $100k on taxes.
It’s…
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