Arjen Klinkenberg has a wobble: Tony's Chocolonely Creative Director & Brand Guru on creative disruption for start-ups
In this episode, host Ben Norman is joined by ‘that guy thatbuilt that Tony’s brand’ - Arjen Klinkenberg (or ‘Klink’ as he is known) - who created the first Tony’s Chocolonely wrapper design in just 10 minutes and gave up his day job to join the ‘impact-first’ chocolate business as Creative Directo…
Steve Harrison’s punch up: Adland’s Progressive Gaze author on kicking politics out of advertising and why DE+I has its demons
In this episode, host Ben Norman is joined by Steve Harrison, the 18x Cannes Lions-winning copywriter, creative director, and author, described by Campaign as ‘the greatest direct marketing creative of his generation’.
In recent years, Steve has become known for more than just his award-winning cre…
Ian Whittaker’s war is overquantification: Industry analyst & adviser on seeing the bigger picture
In this episode, host Ben Norman is joined by analyst and adviser to the media, technology and creative industries, Ian Whittaker, who, having gained over 20 years’ experience in the world of finance as an Equity Research analyst (including winning CityAM’s Analyst of the Year… twice), now brings a…
The death of everything with Tom Roach: Jellyfish Brand Strategy VP and effectiveness expert on the debates and dichotomies that plague marketing
In this episode, host Ben Norman is joined by Tom Roach, VP of Brand Strategy at Jellyfish and one of the biggest names in creative effectiveness.
In his 25 years in the industry, Tom has held top positions in leading agencies like BBH, adam&eveDDB and Leo Burnett, leading strategy for brands i…
A wonderful playground with Kate Waters: ITV Strategy and Commercial Head on the magic of TV, imaginative repetition, and banishing ROI as a metric
In this episode, host Ben Norman is joined by Kate Waters, Director of Client Strategy & Planning at ITV and a leading voice on the effectiveness of TV advertising.
Kate has spent over 20 years at ITV and works with many of the UK’s biggest advertisers, helping them understand how to get the most o…
EP 113: Why Most CMOs Fail at Brand Strategy
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact.
Ben, Strategy Director at Principles Agency and host of Mar…
Pete Markey’s secrets of a CMO: former Boots Marketing Chief on AI overhype, Morgan Freeman and the love of brand
In this episode, host Ben Norman is joined by Pete Markey, Chief Communications & Marketing Officer at Nottingham University, a marketer with a track record for leading many of the UK’s best known brands including Boots, TSB, Post Office, Aviva and British Gas.
On top of the day job, Pete is a fe…
Ulli Appelbaum starts with science (not why): Brand Positioning Workbook author on the science of brand association and putting it into practice
In this episode, host Ben Norman is joined by brand strategy consultant and author, Ulli Appelbaum.
Having worked in the world of brand and advertising for over 30 years, in countries as far and wide as Cameroon, Hungary and the U.S.A, and in agencies as creatively renowned as Fallon, BBDO and Leo …
Episode 74: Jy CORBET, Ben NORMAN and Mikey GREEN
We are starting to get rolling again in preparation for a huge year.
This week we have on the show:
Jy CORBET: 2026 Knoxville Nationals Rookie of the Year.
Ben NORMAN: 2026 Westralia Cup winner.
Mikey GREEN: Diamond Bay Motorsports newest pilot.
Get it wherever you get your podcasts.
Phil Cookson’s feeling special: Creative Resource director on how to win School of Thought and why insurance marketing needs writing off
In this episode, host Ben Norman is joined by Phil Cookson, co-founder of School of Thought - an intensive, competitive 12-week course that develops young creative talent in the north, with programmes each year in both Leeds and Manchester - and Director of Creative Resource, which has been r…
موتور جستجوی پادکست
می توانید از وب سایت ما برای جستجوی پادکست های3,827,606و قسمت های196,255,891بر اساس افراد، مکان ها یا موضوعات استفاده کنید.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
ویرایش
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