# Anika Zubair

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Revenue Storytelling For Every Post Sale Role

Book a team workshop: https://bit.ly/4egTU9D Anika Zubair discusses how customer success teams can better articulate their value to drive revenue, avoid being seen as a cost center, and climb the revenue proof ladder through effective storytelling and metrics. Chapters 00:00 Introduction 02:19 Th…

What Can Sales Learn From Customer Success?

Take the free Collaborative Selling Scorecard https://collaborativeselling.scoreapp.com/ Winning new customers is only half the story. The real commercial advantage comes from helping customers achieve the outcomes they were promised, long after the contract has been signed. In this episode…

AI Adoption in Customer Success: What ServiceNow Is Actually Doing with Neil Sparkes

Join RevUP Academy: https://bit.ly/4wRZDuY Neil Sparkes, AVP of Customer Excellence at ServiceNow UK&I, has a global mandate to move agentic AI out of the experiment phase and into live production inside heavily regulated enterprises. In this episode he breaks down why efficiency gains no longer la…

Handling Price Increase Conversations Without Losing Customer Trust

Book a team workshop - https://bit.ly/4wEOJbD This episode explores how customer success professionals can effectively handle price increase conversations without damaging trust. It covers common mistakes, a proven framing method, and practical tips to protect and grow revenue during renewal discus…

AI For QBR Prep and How To Build A Board Ready Value Story

Book a team workshops: https://bit.ly/4wEOJbD This episode explores how customer success professionals can leverage AI to streamline quarterly business review prep, build compelling value stories, and ultimately drive revenue growth. Anika Zubair shares practical frameworks and tips to transform d…

The CS Playbook Is Broken: Change Management in the AI Era with Tom Ronen

Join RevUP VIP: https://bit.ly/45Bb9yz In this episode, Tom Ronen, VP of Customer Success at Harvey, shares insights on how AI is transforming customer success, the importance of the human element, and how to adapt playbooks for the AI era. Discover strategies for effective change management, rene…

Your First 90 Days Owning an NRR Number: The VP of Customer Success Operating Plan

Book a workshop: https://bit.ly/4wEOJbD Anika Zubair shares a comprehensive guide for new and aspiring VP of Customer Success, focusing on how to manage and improve net revenue retention (NRR) in the first 90 days. She emphasizes the importance of data, systematized processes, and leadership minds…

Scaling Digital Customer Success with AI with Joe Di Grande

FREE Masterclass - https://www.thecustomersuccesspro.com/masterclassIn this episode, Joe De Grande from Gong discusses the evolution of digital customer success, the role of AI, and how to measure success in an AI-driven environment. He shares insights on building scalable, automated customer succe…

Why Your Team Is Missing NRR Targets (It’s Not What You Think)

FREE Masterclass - https://www.thecustomersuccesspro.com/masterclass Anika Zubair discusses the real reasons behind missing net revenue retention targets in SaaS, emphasizing system design over talent and providing practical solutions for customer success teams to drive revenue growth.Chapters00:00…

Revenue Confidence: Why CSMs Need Commercial Skills More Than Ever | Anika Zubair, Customer Success Pro

In this episode, Mike and Deborah are joined by Anika Zubair, founder of the Customer Success Pro, a training and enablement organisation helping CSMs and CS teams become more commercially confident and revenue ready. Anika brings 15 years of B2B SaaS experience, from SDR to VP of Customer Success,…